Appcues Strengths, Domain Expertise, and Key Differentiators
Appcues is a user experience layer that accelerates growth for companies by helping them put their products to work. By creating user interface patterns that are customized and on-brand, Appcues enables anyone to improve conversion and reduce churn by making their product experiences user-friendly and personalized. With Appcues, any company that is investing in its product can make it more usable and feature-rich for customers.
Appcues Recent Developments
In June 2020, Appcues launched Appcues Localization with who customers can create a single flow, export the content to be translated in-house or using a third-party translation service, import the translated content for as many languages as you want to support, and then publish in one go.
Appcues Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Appcues applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Appcues and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Appcues customers.
Ownership: - x
Number of Employees: 70
Appcues Key Enterprise and Cloud Applications
Appcues Revenues, $M:
|Type/Year||2019||2020||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Appcues Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Appcues Enterprise Applications Revenues By Functional Markets, $M:
Appcues Enterprise Applications Revenues By Verticals, $M:
Appcues Revenues By Region, $M
|Region||% of Total Revenues||2020 Total Revenues, $M||2020 Enterprise Applications Revenues, $M||2020 Cloud Applications Revenues, $M|
Appcues Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Appcues Customers - Breakdown by Geo, Size, Vertical and Product
No. of Appcues Customers: 4000
No. of Appcues Enterprise Applications Customers: 4000
No. of Appcues Cloud Customers: 4000
No. of Appcues Cloud Subscribers: x
Appcues has over 4.000 customers, some of them are: Bynder, Feefo, AdRoll, Appointlet, Brightcove, Canva, Firstbird, HubSpot, GoToWebinar, Informa, Litmus, PatientSky and others.
Appcues Market Opportunities, M&A and Geo Expansions
In July 2019, Appcues introduced the Product-Led Growth Platform, a new type of software, purpose-built to deliver exceptional user experiences at scale — helping businesses grow faster. There are three core components to the PLGP: The experience layer: The PLGP works by adding a new layer on top of your web or mobile product that empowers non-technical teams to publish in-product experiences in minutes, not weeks. Importantly, PLGP is a native extension of your product experience. Adding a chatbot or other non-native communication to your product experience is just introducing more friction that will slow your business down.
The building, targeting, and measurement: The PLGP includes advanced design, targeting, and personalization capabilities to ensure every in-product experience delivers value and impact—from onboarding through advocacy. And because the PLGP is purpose-built to enable product-led growth, we’ve baked in a flywheel framework for understanding the user lifecycle and reinforcing the path of success from new user to power user.
The building, targeting, and measurement: The PLGP includes advanced design, targeting, and personalization capabilities to ensure every in-product experience delivers value and impact—from onboarding through advocacy. And because the PLGP is purpose-built to enable product-led growth, we’ve baked in a flywheel framework for understanding the user lifecycle and reinforcing the path of success from new user to power user. With these three combined components, businesses will use the Product-Led Growth Platform to accelerate user growth and revenue, scale self-service support, and collect contextual feedback as they’ve never been able to before. They’ll reduce friction throughout their user lifecycle, and keep up with changing user expectations.
In August 2018 Appcues Raises $10M in Series A. The round was led by Sierra Ventures with participation from Accomplice Ventures and angels Matt Mickiewicz, Vinayak Ranade, Andreas Wiese, Ravi Grover, Jessica Meher, Chris Yin, Kevin Liu, and Jordan Doran. In conjunction with the funding, Tim Guleri, Managing Director of Sierra Ventures, joined the Appcues board bringing over a decade of enterprise software experience to the team. The company intends to use the funds to expand operations and the business reach.
In April 2017 Appcues launched Appcues 2.0, the complete platform for better user onboarding.
Appcues Risks and Challenges
The global health pandemic could have negative impact on the company's revenues.
Appcues Ecosystem, Partners, Resellers and SI
In August 2019, Appcue have partnered with Heap, a software that automatically collects, organizes, analyzes, and connects customer data, so businesses can create more valuable products and experiences. With this partnership Product Managers can quickly identify bottlenecks in their apps and seamlessly release targeted experiences without engineering resources to boost product engagement. By combining Heap and Appcues, product managers can easily spot and then fix the bottlenecks that cause friction in their product. Not only does this help product folk significantly improve engagement, it empowers them to release more targeted experiences without leaning on engineering.
In June 2019 Drift (Conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying) and Appcues have launched a partnership to enable a smoother handoff between marketing and product, better workflows for CS and support, and a new way to optimize the product-led growth process.
Appcues Cloud Infrastructure Insights
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- Appcues Public Cloud and Infrastructure (IaaS)
- Appcues Platform (PaaS)
- Appcues Application Delivery
- Appcues Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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