Appian Among Cloud Top 500

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Appian Strengths, Domain Expertise, and Key Differentiators

Appian’s low-code platform lets enterprises rapidly and easily design, build, and implement enterprise-grade custom applications and workflows through an intuitive visual interface, with little or no coding required. Their patented SAIL technology ensures applications developed on the platform can be immediately deployed across a full range of mobile and desktop devices. The SAIL technology also allows developers to build an application once and use it everywhere with the consistency of experience and optimal performance levels that users expect. Organizations frequently use the platform to extend the life and enhance the functionality of legacy systems of record. The platform can be installed in any cloud or on-premises, with organizations able to access the same functionality and data sources in all cases. The platform is designed to meet the highest demands of government and enterprise customers, and it holds some of the highest security certifications available.

Appian Recent Developments

In November 2021, Appian's third-quarter financial results were very encouraging. Cloud subscription revenue increased 36% year-over-year to $46.7 million (a figure above the top end of their guidance), while subscriptions revenue increased 32% year-over-year to $67.2 million. GAAP net loss was $(25.4) million for the third quarter of 2021, compared to $(3.6) million for the third quarter of 2020. GAAP net loss per share was $(0.36) for the third quarter of 2021, based on 71.1 million weighted-average shares outstanding, compared to $(0.05) for the third quarter of 2020, based on 69.9 million weighted-average shares outstanding. As of September 30, 2021, Appian had total cash, cash equivalents, and investments of $188.5 million.

Appian Mergers and Acquisitions (M&A) Activities

In August 2021, Appian acquired Lana Labs, the developer of the LANA Process Mining Platform. Lana is recognized for its expertise in complex enterprise processes, powerful AI- and machine learning-driven process analysis, and data integration. Lana customers spend less time consolidating data and more time discovering process inefficiencies. With the addition of native process mining, Appian can now deliver a complete Low-Code Automation Suite. The LANA platform has a proprietary machine-learning algorithm that automates the analysis of the most complex business workflows, making companies smarter and more efficient.

Appian Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Appian applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Appian and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Appian BPM Suite customers.

Appian Key Enterprise and Cloud Applications

Appian BPM Suite

Appian Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Appian Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Appian Revenues By Region, $M

Region% of Total Revenues2021 Total Revenues, $M2021 Enterprise Applications Revenues, $M2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Appian Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Appian Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Appian Customers


No. of Appian Customers: 816

No. of Appian Enterprise Applications Customers: 816

No. of Appian Cloud Customers: x

No. of Appian Cloud Subscribers: x


In November 2021, Appian announced that Belong, a provider of mobile and internet plans in Australia, was using the Appian Low-Code Platform to intelligently automate key customer service actions, manage fraud identification, and rapidly respond to changing demands, including COVID-19. Using Appian, Belong introduced tactical RPA bots during the pandemic to help automate customer interactions. As a result of automating common customer service requests, Belong’s ‘Mobile Disconnection Bot’ diverted 18,556 customer interactions from the contact center, saving 2,164 manual hours, while the NBN Fallout Activations Bot diverted 15,032 contacts and saved 1,753 hours.

In October 2021, Appian announced that Vontobel, a globally operating financial expert with Swiss roots, was deploying Appian Robotic Process Automation (RPA) across the company to accelerate its business transformation and automation initiatives. Vontobel began using the Appian Low-Code Platform in 2016 to streamline operational business processes from front-line customer service to back-office governance, risk, and compliance.

In August 2021, Appian announced that Pandora Jewelry LLC was using the Appian Workforce Safety solution to support workplace health and safety across its US operations. Pandora Americas deployed the cloud solution early in the pandemic to help the company prevent COVID incidents and the closure of its retail stores and Logistics Center.

In July 2021, Appian announced that Hay, an Australian FinTech company, is ramping up growth through its “Hay-as-a-Service” (HaaS) with the support of the Appian Low-Code Automation Platform. HaaS provides fast, secure, and customizable financial services processing for financial and non-financial businesses. Appian also announced that Garsa (Gestores Administrativos Reunidos), a provider of mortgage and asset management services to financial companies in Spain, is using the Appian Low-Code Automation Platform to automate complex lending and financial management workflows. With Appian, Garsa can now deliver automated workflow applications in as little as four weeks from discovery to deployment.

In May 2021, Appian announced that business and technology consultancy Entelgy had deployed its first application on the Appian Low-code Automation Platform in just two weeks. Using Appian RPA, Entelgy transformed its customer billing workflows and accelerated the company’s time between invoicing and payment by 35%. The entirely automated process also reduces errors in invoice validation across regions, currencies, and tax schemes, enabling 98% of invoices to be processed without human intervention.

Appian Market Opportunities, M&A and Geo Expansions

Appian's revenue climbed 19.6% year over year in Q3, and its cloud subscription revenue rose 36% compared to the prior-year period to reach $46.7 million. For the full year, Appian is targeting sales between $177 million and $177.5 million, suggesting a growth of 37% year over year. Appian now has a market capitalization of roughly $4.9 billion and trades at approximately 14 times this year's expected earnings.

Appian Risks and Challenges

Shares of Appian ( APPN 0.67% ) fell 25.2% in November, and it's now down roughly 57% across 2021 trading. The stock lost ground after the low-code software specialist published its third-quarter results, and it continued to move lower as bearish pressures seized the market. Appian published its Q3 results on Nov. 4, posting a non-GAAP (adjusted) loss of $0.22 on revenue of $92.42 million. Meanwhile, the estimate had called for an adjusted loss of $0.19 per share on revenue of $91.06 million. The company's GAAP loss for the period came in at $0.36, which was significantly worse than the average analyst estimate's target for a loss of $0.21 per share. The losses on both a GAAP and non-GAAP basis came in significantly worse than the market anticipated, and the company widened its full-year EBITDA loss target in conjunction with the earnings release. With rising Treasury bond yields and the spread of the coronavirus omicron variant is creating additional uncertainty as the month progressed, investors moved out of Appian stock. Appian stock has continued to fall early in December's trading. The company's share price is down roughly 6.6% in the month so far.

The 2020 Appian Annual Report stated that Appian is dependent on a single product (the Low-Code Automation Platform), and a lack of continued market acceptance of their platform could cause their operating results to suffer. Market adoption of low-code platforms to drive digital transformation is new and unproven and may not grow as expected. They derive a material portion of revenue from a limited number of customers, and the loss of one or more of these customers could adversely impact their business.

Appian Ecosystem, Partners, Resellers and SI

In October 2021, The University of Texas at Dallas (UTD), in partnership with Appian, introduced a new course on Intelligent Automation for the 2021-2022 academic year. Offered on a trial basis last spring semester, the class resulted in 100% of graduating students being offered low-code developer job placements, and all class students achieved certification as Appian Associate Developers. The course uses the Appian Low-Code Platform and an experiential learning approach that lets students get “hands-on” with leading low-code platform technology. Using the platform, students learn to master skills including Process Orchestration, Process Modelling, Process Re-engineering, Robotic Process Automation, and Intelligent Document Processing (IDP).

In September 2021, Appian issued survey results highlighting the shortcomings of existing IT systems at enterprises. IT backlogs are significant and IT’s control over the digital infrastructure is slipping. As business demand for new software applications grows, more work is spilling into non-IT development, and most business leaders expect that trend to increase. And despite the importance of advanced automation technologies, 71% of respondents report that relatively few of their applications have AI and/or machine learning capabilities, and 57% report that RPA projects often fail. The survey data also highlights a path forward. With low-code platforms like Appian’s, IT can gain agility and deliver the complex applications that businesses need.

In July 2021, Appian unveiled its new Appian Japan regional office. In Japan, the rapid decline in the size of its labor force makes the need for advanced automation even more urgent.

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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