Atlassian Strengths, Domain Expertise, and Key Differentiators
Atlassian unleashes the potential of every team. Its collaboration software helps teams organize, discuss and complete shared work. Teams at more than 174,000 customers, across large and small organizations - including General Motors, Walmart Labs, Bank of America Merrill Lynch, Lyft, Verizon, Spotify and NASA - use Atlassian’s project tracking, content creation and sharing, and service management products to work better together and deliver quality results on time.
Atlassian Recent Developments
In November 2020 Atlassian launched a new ITSM product suite - Jira Service Management. The move signals the company's ambitions not just in IT service management, but enterprise service management more broadly. Atlassian appears to be following closely the path of ServiceNow, which began its journey in the ITSM market but has since broadened its scope to all organization workflows. Similar to ServiceNow, Atlassian believes that it has a stake in the field of service management because its product is tied together by one underlying platform, Jira. Not only this, but the way in which companies are adopting agile working practices and being driven by high levels of software development internally, Atlassian believes it has a strong proposition given its stronghold in development teams. It hopes that by tying internal development teams more closely to other departments with a service management platform - starting with IT operations - it can expand its scope and growth.
In May 2020, Atlassian has acquired Halp, an early-stage startup that enables companies to build integrated help desk ticketing and automated answers inside Slack. Halp is bringing with them a slew of big-name customers, including Adobe, VMware, GitHub and Slack.
Atlassian Mergers and Acquisitions (M&A) Activities
In April 2021 Atlassian has acquired Brisbane, Australia-based ThinkTilt, the company behind the popular Jira-centric no-code/low-code form builder ProForma. The two companies did not disclose the price of the acquisition. The acquisition is meant to help strengthen Jira Service Management, Atlassian’s version of Jira that focuses on IT service management (ITSM). Launched in November 2020, Jira Service Management is meant to remove the barriers between development and IT operations and provide them with a unified platform, but it also enables other teams (think HR, legal, or finance) to set up their own service operations.
Atlassian Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Atlassian applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Atlassian and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Jira, Confluence, Trello. Jira Service Desk, Opsgenie, Jira Align, Bitbucket and Atlasian Access customers.
Ownership: - TEAM:NASDAQ
Number of Employees: 6433
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction and Real Estate, Consumer Packaged Goods, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil, Gas and Chemicals, Professional Services, Retail, Transportation, Utilites,
Atlassian Key Enterprise and Cloud Applications
Jira, Confluence, Trello. Jira Service Desk, Opsgenie, Jira Align, Bitbucket and Atlasian Access
Atlassian Revenues, $M:
|Type/Year||2019||2020||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Atlassian Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Atlassian Enterprise Applications Revenues By Functional Markets, $M:
Atlassian Enterprise Applications Revenues By Verticals, $M:
Atlassian Revenues By Region, $M
|Region||% of Total Revenues||2020 Total Revenues, $M||2020 Enterprise Applications Revenues, $M||2020 Cloud Applications Revenues, $M|
Atlassian Direct vs Indirect sales
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Atlassian Customers - Breakdown by Geo, Size, Vertical and Product
No. of Atlassian Customers: 236118
No. of Atlassian Enterprise Applications Customers: 236118
No. of Atlassian Cloud Customers: x
No. of Atlassian Cloud Subscribers: x
Atlassian's number of total customers increased to 236118 as of June 2021 from 174,097 at June 30, 2020.
Among them are: AirFrance KLM, ANZ Bank, Audi, Capgemini, Carrefour, Arizona State University, Amadeus, BAE Systems, Blend, Bloomberg, Bonobos, Darva, Cochlear, US Department of Defense, EQ Bank, Fair, Fugro and others.
Atlassian Market Opportunities, M&A and Geo Expansions
The company stopped selling new on-prem server licenses as of 2021. While the company is supporting existing on-prem server customers until 2024, the idea is to now move them to the cloud and this offering should help. One thing that is clear is that the pandemic has accelerated the move to the cloud by companies of every size, and this should encourage the company’s largest customers to make the move. It’s a move the company has been working toward for some time, but it really began to take shape when they shifted their operations to AWS and rebuilt the entire stack as a set of microservices beginning in 2016. This was the first step toward being able to handle the increased kinds of workloads an enterprise tier would require.
Atlassian Risks and Challenges
The company does not offer discounts, with the exception of academic and charity organizations. The next phase of its growth will depend on its ability to extend to other collaboration tools while boosting service management capabilities along with an enterprise sales force to become a one-stop-shop for IT operations.
Real or perceived errors, failures, vulnerabilities, or bugs in their products or in the products on Atlassian Marketplace could harm business and the results of operations.
Atlassian Ecosystem, Partners, Resellers and SI
Atlassian has Channel Partners, Integration Partners, and Training Partners.
Atlassian Cloud Infrastructure Insights
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- Atlassian Public Cloud and Infrastructure (IaaS)
- Atlassian Platform (PaaS)
- Atlassian Application Delivery
- Atlassian Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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