Automattic Strengths, Domain Expertise, and Key Differentiators
Automattic makes the web a better place. Automattic family includes Jetpack, WooCommerce, Longreads, WordPress.com, and more. With WordPress.com, you can create beautiful websites and blogs for free and enhance those sites with our premium services.
Automattic Recent Developments
In August 2019, Automattic has acquired Zero BS CRM, a free plugin with more than 30 commercial extensions that provide deeper integrations with third-party services. Zero BS CRM is rebranded to Jetpack CRM as the team comes under the Automattic umbrella.
Automattic Mergers and Acquisitions (M&A) Activities
In August 2019, Automattic has acquired Tumblr, a long-time friendly rival company. Just six years after Yahoo acquired Tumblr for $1.1 billion, the company has been acquired from Verizon, who indirectly acquired Tumblr when it bought Yahoo in 2017. Tumblr is Automattic’s biggest acquisition yet in terms of product users and employees gained. The microblogging and social networking website currently hosts 475.1 million blogs, for which Automattic now assumes operating costs. All 200 of Tumblr’s employees are moved to Automattic, bringing the company’s total employee count over 1,000.
In 2018, Automattic has acquired Atavist, the groundbreaking publishing platform, and magazine founded in 2011.
In May 2015, Automattic published the acquisition of WooThemes, including their flagship product WooCommerce. This is Automattic’s largest acquisition to date, bringing 55 new employees into the company from 16 countries for a total of 370 Automatticians.
Mullenweg confirmed that the acquisition includes Woo, Sensei, and all of the other plugins and themes.
Automattic Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Automattic applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Automattic and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified WordPress.com, WooCommerce, Jetpack, Simplenote, Longreads, VaultPress, Akismet, Gravatar, Polldaddy, Jetpack CRM customers.
Ownership: - x
Number of Employees: 1100
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith Based Nonprofit, Youth and Elderly Care Nonprofit, Special Cause Nonprofit, Oil and Gas, Professional Services, Retail, Transportation, Utilities,
Automattic Key Enterprise and Cloud Applications
WordPress.com, WooCommerce, Jetpack, Simplenote, Longreads, VaultPress, Akismet, Gravatar, Polldaddy, Jetpack CRM
Automattic Revenues, $M:
|Type/Year||2018||2019||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Automattic Revenue Breakdown By Type, $M:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe|
Automattic Enterprise Applications Revenues By Functional Markets, $M:
Automattic Enterprise Applications Revenues By Verticals, $M:
Automattic Revenues By Region, $M
|Region||% of Total Revenues||2019 Total Revenues, $M||2019 Enterprise Applications Revenues, $M||2019 Cloud Applications Revenues, $M|
Automattic Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Automattic Customers - Breakdown by Geo, Size, Vertical and Product
No. of Automattic Customers: x
No. of Automattic Enterprise Applications Customers: x
No. of Automattic Cloud Customers: x
No. of Automattic Cloud Subscribers: x
Among its customers are: TechCrunch, The New Yorker, BBC America, Bloomberg, MTV News, Sony Music, Variety, and others.
Automattic Market Opportunities, M&A and Geo Expansions
In September 2019, Automattic has raised $300M in a Series D investment round from Salesforce Ventures, who joins Insight, Tiger Global, and True Ventures as an investor. Automattic will use the new capital to accelerate its roadmap (“perhaps by double”) and scale up its existing products – including WordPress.com, WordPress VIP, WooCommerce, Jetpack, and Tumblr.
Automattic Risks and Challenges
WordPress runs on open source code and has a team specifically devoted to finding, identifying and fixing WordPress security issues that arise in the core code. As security vulnerabilities are disclosed, fixes are immediately pushed out to patch any new security issues discovered in WordPress. That’s why keeping WordPress updated to the latest version is incredibly important to the overall security of your website.
Automattic Ecosystem, Partners, Resellers and SI
Automattic partnered with Google to Improve WordPress Plugin.
Automattic Cloud Infrastructure Insights
Subscribe to read more about:
- Automattic Public Cloud and Infrastructure (IaaS)
- Automattic Platform (PaaS)
- Automattic Application Delivery
- Automattic Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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