Avid Technology Among Cloud Top 500

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Avid Technology Strengths, Domain Expertise, and Key Differentiators

Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most-watched, loved, and listened to media in the world, from prestigious and award-winning feature films to popular television shows, news programs, and televised sporting events, and celebrated music recordings and live concerts.

Avid Technology Recent Developments

In August 2021, Avid made a major update on the Avid EUCON Ethernet protocol that powers Avid control surfaces used in Pro Tools, Logic Pro, Cubase, Nuendo, and other digital audio workstations (DAW), from the free Avid Control app to the flagship Avid S6. Now, thanks to EUCON 2021.6, audio creators can customize everything from knob layouts for all their favorite plugins to the metering information displayed in the Avid Control app. These features offer unparalleled tactile control and visual feedback over all aspects of a mix. This version of EUCON includes a highly requested feature that enables users of any EUCON-enabled DAW to customize how they interact with all plugins from the control surface to suit their specific workflows and projects. Users can set up custom knob layouts for their preferred plugins, anyway they want, to ensure that the most-used plugin parameters are always right where they want them located, significantly speeding up their mixing workflows.

In January 2021, introduced immediate availability of MediaCentral | Stream, an agnostic and software-only solution that enables the ingest of incoming IP streams for television news and remote live TV production scenarios in both on-premises and cloud-based production workflows. Supporting IP contribution from anywhere and from any device – including cameras, encoders, and mobile devices – MediaCentral | Stream unlocks the power of IP for production applications running on the MediaCentral platform.

In August 2020, Avid released Avid NEXIS 2020, a purpose-built solution for production teams of all sizes that need to keep working from anywhere to stay ahead of surging demand for new content. New Avid NEXIS 2020 features include “All-Mirror” high-availability engines to protect workflows against a range of conditions for failure, including network disruptions, disk loss or the loss of an entire engine. Workflow gains coming from Avid NEXIS 2020 include up to 40 percent more shared storage in the same footprint, flexible storage tiering that combines on-premises and cloud resources, and broader support for third-party tools.

Avid Technology Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Avid Technology applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Avid Technology and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Avid Link, AvidPlay, Avid Media Composer, Avid Pro Tools, Avid NEXIS, Avid Media Central customers.

Avid Technology Overview

Ownership: - NASDAQ : AVID

Number of Employees: 1362

Functional Markets: Collaboration, Content Management, ERP Services and Operations Management, PLM, PPM,

Key Verticals: Media,

Avid Technology Key Enterprise and Cloud Applications

Avid Link, AvidPlay, Avid Media Composer, Avid Pro Tools, Avid NEXIS, Avid Media Central

Avid Technology Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Avid Technology Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Avid Technology Revenues By Region, $M

Region% of Total Revenues2021 Total Revenues, $M2021 Enterprise Applications Revenues, $M2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Avid Technology Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Avid Technology Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Avid Technology Customers


No. of Avid Technology Customers: x

No. of Avid Technology Enterprise Applications Customers: x

No. of Avid Technology Cloud Customers: x

No. of Avid Technology Cloud Subscribers: x


Avid has a significant global customer base that is loyal to our brand across TV, film, music, and media. Some of the customers are HBO, Miami Heat, Newzroom Africa, Soundon, Opera de Paris, Thailand`s National Broadcast Service (NBT). Avid has approximately 218,000 paid subscriptions for its creative tools Media Composer, Pro Tools, and the Sibelius product.

Avid Technology Market Opportunities, M&A and Geo Expansions

In October 2021, announced the interoperability of Sony and TVU Networks IP-connected devices with MediaCentral | Stream to dramatically expand the pool of journalists, producers, and other production resources who can contribute live streams from anywhere for news and remote live production workflows. MediaCentral | Stream is a rapidly deployed, software-only solution that immediately opens the MediaCentral platform to contributions over IP from sources anywhere using any device. With MediaCentral | Stream, production teams can easily ingest multiple incoming IP streams in on-premises and cloud-based scenarios without changes or interruptions to their existing workflows. Users can preview incoming IP streams, record them in production-ready formats, or edit an incoming stream simultaneous with its recording to create stories for digital distribution and linear broadcast.

Avid's MediaCentral Panel for Adobe Premiere Pro, a lightweight software plugin enables Premiere Pro editors to connect with post-production workflows for news and sports, offering the full advantage of Avid storage, asset management, and team collaboration.

Avid and Microsoft have produced several essential media workflows running in the cloud, including collaborative editing, content archiving, active-backup, and production continuity."

Avid Technology Risks and Challenges

Avid`s revenues and operating results depend significantly on their third-party reseller and distribution channels. Failure to effectively manage the distribution channels for the products and services could adversely affect profitability.

Avid Technology Ecosystem, Partners, Resellers and SI

"In May 2020, Avid renewed its cloud collaboration with Microsoft. Over the course of the new five-year strategic alliance agreement, Avid will continue to develop and deploy its cloud-based solutions on Microsoft Azure.

In August 2020, Avid partnered with Diversified. Diversified’s media, corporate, government, higher education, and the house of worship clients in all geographies, excluding China, can count on a single source for all Avid tools and solutions to meet their rapidly evolving needs in video and audio content creation."

Avid Technology Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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