Bazaarvoice Inc. Strengths, Domain Expertise, and Key Differentiators
Bazaarvoice is a key player in social commerce, leveraging online content from social networks to drive sales and marketing for enterprises. Through its Bazaarvoice Conversations platform, clients can capture, display, and analyze various forms of consumer-generated content, including ratings, reviews, Q&A, stories, recommendations, photos, and videos. Consumer goods companies utilize Bazaarvoice applications to gather and syndicate this content across their own sites and partner platforms, boosting product awareness.
Bazaarvoice Inc. Recent Developments
In July 2022, Bazaarvoice launched the new Influenster app, serving as the digital hub for a worldwide community of seven million shoppers. The app utilizes a proprietary personalization algorithm to connect shoppers with brands seeking genuine feedback through authentic reviews, photos, and videos.
In June 2021, Bazaarvoice appointed Tom Addis as President. With over 30 years of experience scaling technology businesses, Addis will focus on enhancing Bazaarvoice's growth by optimizing teams, processes, and methodologies. Previously, Addis served as CEO at Kinetica, a leading streaming cloud data warehouse technology provider, where he spearheaded global strategy and growth initiatives.
In March 2018, Bazaarvoice introduced its latest e-commerce innovation to enable brands and retailers to offer personalized shopping experiences, crucial for enhancing customer satisfaction and conversion rates.
In April 2018, the company introduced the Shopper Experience Index, drawing insights from data spanning 2,600 client sites in the Bazaarvoice Network, a survey of over 400 brand and retail clients, and a global consumer survey of more than 2,000 respondents. This index highlights the significance of consumer-generated content (CGC) in shaping modern shopping experiences, emphasizes the value of establishing meaningful connections with consumers, and outlines the e-commerce strategies prioritized by brands and retailers in 2018.
In October of the same year, Bazaarvoice upgraded its Sampling services to assist brands and retailers in expediting review collection, increasing sales across retail channels, and confidently launching new products.
Bazaarvoice Inc. Mergers and Acquisitions (M&A) Activities
In December 2023, Bazaarvoice acquired Granify, an e-commerce contextualization solution. This acquisition underscores Bazaarvoice's dedication to enhancing e-commerce capabilities for seamless shopper experiences and increased revenue. Granify's contextualization software, powered by advanced AI and machine learning, optimizes on-site experiences by analyzing shopper behavioral data and contextual signals without using personal identifiable information (PII).
In October 2023, Bazaarvoice released the news about the acquisition of the affable.ai platform from Affable Technologies. This addition enhances Bazaarvoice's creator management services, allowing clients to tailor their creator marketing strategies to their social commerce requirements.
In March 2021, Bazaarvoice secured a majority investment from Thomas H. Lee Partners, L.P. ("THL"), a private equity firm focused on growth companies. Marlin Equity Partners ("Marlin"), the current majority investor, will retain a significant stake in Bazaarvoice.
In July 2020, Bazaarvoice acquired Curalate, enhancing its position in the visual commerce trend where consumers increasingly make purchases based on user-generated visual content. Curalate, serving over 1,000 brands like Best Buy and Lululemon, offers shoppable social, UGC, and influencer marketing solutions. By integrating Curalate's technology, Bazaarvoice enables brands to transform images into digital storefronts for captivating online shopping experiences. This acquisition empowers brands to leverage inspiring social content to drive sales across social platforms, websites, and the Bazaarvoice retailer network, benefiting from Curalate's expertise in creating shoppable experiences and its strong partnerships with major social media platforms like Facebook, Instagram, and Pinterest.
In August 2019, Bazaarvoice acquired Influenster, a product discovery and reviews platform with nearly six million community members worldwide. This acquisition integrates Influenster's engaged consumer community with Bazaarvoice's extensive software and network spanning over 6,000 global brand and retailer websites. The collaboration enables brands to establish relationships with customers, develop comprehensive product review strategies, and implement scalable word-of-mouth marketing initiatives through a unified platform provided by Bazaarvoice and Influenster.
In November 2017, Marlin Equity Partners completed the acquisition of Bazaarvoice Inc. The deal involved acquiring each outstanding common stock of Bazaarvoice for $5.50 in cash, totaling approximately $521 million.
Bazaarvoice Inc. Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Bazaarvoice Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Bazaarvoice Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Bazaarvoice Cloud , customers.
Bazaarvoice Inc. Overview
10901 Stonelake Blvd.
Austin, TX, 78759, United States
1 866-522-9227
https://www.bazaarvoice.com/
Ownership: - Thomas H. Lee Partners, L.P. (“THL), Marlin Equity Partners
Number of Employees: 1700
Functional Markets: Analytics and BI, Content Management, CRM, eCommerce,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, Higher Education, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Bazaarvoice Inc. Key Enterprise and Cloud Applications
Bazaarvoice Cloud ,
Bazaarvoice Inc. Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Bazaarvoice Inc. Revenue Breakdown By Type, $M:
Bazaarvoice Inc. Enterprise Applications Revenues By Functional Markets, $M:
Bazaarvoice Inc. Enterprise Applications Revenues By Verticals, $M:
Bazaarvoice Inc. Revenues By Region, $M
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| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Bazaarvoice Inc. Direct vs Indirect sales
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Bazaarvoice Inc. Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Bazaarvoice Inc. Customers
No. of Bazaarvoice Inc. Customers: 12000
No. of Bazaarvoice Inc. Enterprise Applications Customers: 12000
No. of Bazaarvoice Inc. Cloud Customers: 12000
No. of Bazaarvoice Inc. Cloud Subscribers: x
Bazaarvoice serves over 12,000 clients, including prominent brands like Adidas, Argos, AutoTrader, Aviva, Avon, Best Buy, CarMax, Chico's, Cisco, Costco, Dell, Epson, Geico, GE, GoDaddy, and Lenovo.
Bazaarvoice Inc. Market Opportunities, M&A and Geo Expansions
In August 2022, Bazaarvoice appointed Colin Bodell as Chief Technology Officer (CTO). With over 25 years of experience, particularly in scaling technology platforms for hyper-growth organizations, Bodell will lead technological innovation to drive Bazaarvoice's global growth initiatives.
In September 2021, Bazaarvoice appointed David McIntosh as Vice President of Sales for EMEA. With over 20 years of experience in scaling SAS businesses and client-facing teams, McIntosh will lead the EMEA sales team to further expand Bazaarvoice's European business.
In October 2019, Bazaarvoice extended its global Software Engineering operations to India, establishing a presence in Bengaluru to enhance innovation capacity beyond its headquarters in Austin, Texas. By the end of 2020, about 30% of the company’s engineers will operate from Bengaluru.
To spearhead its expansion into India, Bazaarvoice has named Srini Basava as Vice President of Software Engineering and India Country Head. With over 20 years of software development experience, Basava previously served as Vice President of Research & Development and India Site Leader for PTC. He will oversee innovation from the Bengaluru office. Research and development constitute a vital component of Bazaarvoice's global operations, led by a skilled, globally distributed team delivering comprehensive cloud infrastructure and services for user-generated content solutions.
In February 2018, Bazaarvoice acquired AddStructure, a leading provider of discovery applications for e-commerce companies. This acquisition enhances Bazaarvoice's core consumer-generated content offerings, including online ratings and reviews, while enriching shopper profiles across the Bazaarvoice Network.
Bazaarvoice Inc. Risks and Challenges
In July 2023, Bazaarvoice appointed Chris Nuttall as EVP of Corporate Development. Nuttall brings vast experience in digital growth strategy, technology M&A, and strategic partnerships across retail and e-commerce sectors. In this role, he will drive Bazaarvoice's platform capabilities, global growth, and scale through strategic acquisitions and partnerships. Nuttall's expertise will be instrumental in Bazaarvoice's continued development and success.
Bazaarvoice faces legal uncertainty due to unique local laws affecting social commerce solutions. Factors such as the EU-US data transfer ruling and Brexit pose risks regarding data transfer and regulatory compliance.
Bazaarvoice Inc. Ecosystem, Partners, Resellers and SI
In April 2023, Bazaarvoice and Acosta Group unveiled a strategic partnership aimed at boosting revenue growth for brands. Acosta Group will integrate Bazaarvoice's social commerce features—ratings, reviews, sampling, and UGC syndication—into its digital commerce solutions. This collaboration aims to optimize social commerce strategies by seamlessly merging omnichannel commerce tactics, insights, analytics, and tailored sales and marketing services offered by Acosta Group to clients of all scales.
In September 2022, Bazaarvoice joined forces with Taggstar, the leading provider of social proof messaging, to integrate user-generated content into social proof messaging. This integration combines Bazaarvoice's user-generated content, including ratings and reviews, with Taggstar's social proof messaging, enhancing conversion rate optimization capabilities and simplifying the shopping experience for consumers.
Bazaarvoice boasts Industry Partnership and Business Development Programs, collaborating with key partners such as Adobe, Baynote, DemandWare, Digital River, Epsilon, Oracle ExactTarget, Facebook, Google, SAP Hybris, IBM, Magento, SalesForce, and Teradata.
Bazaarvoice Inc. Cloud Infrastructure Insights
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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