Bazaarvoice Inc. Strengths, Domain Expertise, and Key Differentiators
Bazaarvoice is one of the major players in the social commerce applications segment, transforming online content from social networks into effective sales and marketing tools for enterprises in an increasingly interconnected media world.
With its Bazaarvoice conversations platform, customers can capture, display, and analyze online word of mouth, including ratings and reviews, questions and answers, stories, recommendations, photos, videos, long-format narratives, and other forms of consumer-generated content. Consumer goods companies leverage Bazaarvoice applications to help them gather and syndicate such content to their own sites as well as those of their partners and resellers to drive awareness of their products.
Bazaarvoice Inc. Recent Developments
In June 2021, Bazaarvoice appointed Tom Addis as President. Addis brings over 30 years of experience in successfully scaling businesses across the technology sector. In this role, Addis will focus on laying out the teams, processes, and methodologies to help further fuel Bazaarvoice’s growth, whilst mentoring and fostering successful teams. Prior to Bazaarvoice, Addis spent the last 18 months at Kinetica as CEO, a streaming cloud data warehouse technology provider leveraged by some of the largest companies around the globe, where he was responsible for setting the company strategy and implementing global processes to drive continued growth
In March 2018, Bazaarvoice launched its latest e-commerce innovation to help brands and retailers deliver personalized shopping experiences for their customers. Effective personalization is essential for brands and retailers to delight and convert shoppers.
Later in April 2018, the company launched the Shopper Experience Index. Based on data from 2,600 client sites in the Bazaarvoice Network, a survey of more than 400 brand and retail clients, and a global survey of more than 2,000 consumers, The Shopper Experience Index reveals the role CGC plays in the modern shopper experience, the importance of making meaningful connections with consumers, and what e-commerce strategies brands and retailers are prioritizing in 2018.
The same year in October, Bazaarvoice made enhancements to Bazaarvoice Sampling services to help brands and retailers accelerate review collection, boost sales across retail channels and launch new products with confidence."
Bazaarvoice Inc. Mergers and Acquisitions (M&A) Activities
In March 2021, Bazaarvoice had a majority investment from Thomas H. Lee Partners, L.P. (“THL”), a private equity firm investing in growth companies. Marlin Equity Partners (“Marlin”), the current majority investor in Bazaarvoice, will continue to be a material shareholder.
In July 2020 Bazaarvoice acquired Curalate, creating a powerful offering to lead the growing visual commerce trend, where consumers increasingly buy based on user-generated visual content.
Curalate provides shoppable social, UGC, and influencer marketing solutions to more than 1,000 brands and retailers, including Best Buy and Lululemon. Curalate’s technologies turn images into digital storefronts that give consumers compelling shopping experiences online. With the integration of Curalate, Bazaarvoice will offer brands the ability to leverage inspirational social content to drive sales on social, on websites, and throughout the Bazaarvoice retailer network.
Bazaarvoice customers will benefit from Curalate’s industry-leading solutions for turning social content into shoppable experiences along with Curalate’s badged relationship status with leading social media platforms including Facebook, Instagram, and Pinterest.
In August 2019 Bazaarvoice acquired Influenster, product discovery and reviews platform with nearly six million community members worldwide. The acquisition brings together Influenster’s engaged community of everyday consumers with Bazaarvoice’s industry-leading software and network of over 6,000 global brand and retailer websites. Through the combined solutions of Bazaarvoice and Influenster, brands will have a single partner to help them build relationships with new and existing customers, create comprehensive product reviews and UGC strategy, and power word-of-mouth marketing at scale.
Consumers rely on honest recommendations from peers and other shoppers when discovering and buying products. Brands and retailers that facilitate this peer-to-peer conversation by generating and showcasing UGC boost online and offline sales and foster brand loyalty. Through its platform, Influenster has created a product-obsessed community whose members have written more than 38 million product reviews and who continue to create more than 50,000 pieces of content every day — including photos, videos, and Q&A. Brands including Coty and Procter & Gamble work with Influenster to run product sampling campaigns, generate and license organic review and social content, and build brand awareness.
The co-founders of Influenster, Aydin Acar and Elizabeth Scherle, will retain responsibility for key functions at Influenster. Integrated offerings will be available in North America immediately and in Europe in the fall of 2019, before expanding to other regions in 2020.
In November 2017, Marlin Equity Partners acquired Bazaarvoice Inc. Under the terms of the agreement, Marlin will acquire each share of outstanding common stock of Bazaarvoice in exchange for $5.50 in cash for a total value of approximately $521 million."
Bazaarvoice Inc. Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Bazaarvoice Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Bazaarvoice Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Bazaarvoice Cloud , customers.
Bazaarvoice Inc. Overview
Ownership: - Thomas H. Lee Partners, L.P. (“THL), Marlin Equity Partners
Number of Employees: 1600
Functional Markets: CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction and Real Estate, Consumer Packaged Goods, Distribution, Education, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Oil, Gas and Chemicals, Professional Services, Retail, Transportation, Utilites,
Bazaarvoice Inc. Key Enterprise and Cloud Applications
Bazaarvoice Cloud ,
Bazaarvoice Inc. Revenues, $M:
| Type/Year | 2019 | 2020 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Bazaarvoice Inc. Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Bazaarvoice Inc. Enterprise Applications Revenues By Functional Markets, $M:
Bazaarvoice Inc. Enterprise Applications Revenues By Verticals, $M:
Bazaarvoice Inc. Revenues By Region, $M
| Region | % of Total Revenues | 2020 Total Revenues, $M | 2020 Enterprise Applications Revenues, $M | 2020 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Bazaarvoice Inc. Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Bazaarvoice Inc. Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Bazaarvoice Inc. Customers
No. of Bazaarvoice Inc. Customers: 11500
No. of Bazaarvoice Inc. Enterprise Applications Customers: 11500
No. of Bazaarvoice Inc. Cloud Customers: 11500
No. of Bazaarvoice Inc. Cloud Subscribers: x
"Bazaarvoice has more than11,500 customers.
Among its customers are Adidas, Argos, AutoTrader, Aviva, Avon, Best Buy, CarMax, Chico's, Cisco, Costco, Dell, Epson, Geico, GE, GoDaddy, and Lenovo."
Bazaarvoice Inc. Market Opportunities, M&A and Geo Expansions
In September 2021, Bazaarvoice named David McIntosh as Vice President (VP) Sales for EMEA. McIntosh has over 20 years of experience in successfully growing and scaling statistical analysis system (SAS) businesses and client-facing teams. McIntosh will be responsible for helping Bazaarvoice expand its European business by spearheading the highly successful EMEA sales team, who have been consistently driving exponential growth for the region in recent years.
In October 2019 Bazaarvoice expanded its global Software Engineering operations to India. The digital marketing company is establishing a new presence in Bengaluru, focused on increasing its innovation capacity beyond the corporate headquarters in Austin, Texas. By the end of 2020, approximately 30% of the company’s engineers will be based out of Bengaluru.
To lead the expansion into India, Bazaarvoice has appointed Srini Basava to the position of Vice President, Software Engineering, and India country head. Srini has more than 20 years experience in software development, most recently serving as Vice President of Research & Development and India site leader for PTC. He will be leading the innovation from the Bengaluru office. Research and development forms a key pillar of Bazaarvoice’s global business, spearheaded by a highly skilled, globally distributed team that delivers a suite of cloud infrastructure and services to provide holistic user-generated content solutions.
Over the last two years, Bazaarvoice boosted the scale of its engineering department by launching its first international R&D lab in Belfast. It also saw double-digit growth in its revenue and customer base in EMEA and APAC. The new move into India also marks the next chapter of growth and evolution for Bazaarvoice’s business, highlighting the importance of strategic product innovation.
In Febriary 2018, Bazaarvoice acquired AddStructure, a provider of discovery applications for e-commerce companies.The acquisition will strengthen Bazaarvoice’s core consumer-generated content offerings of online ratings and reviews and bolster shopper profiles across the Bazaarvoice Network."."
Bazaarvoice Inc. Risks and Challenges
Legal uncertainty regarding the application of unique local laws to social commerce solutions or a lack of clear precedent of applicable law, including, but not limited to, the current uncertainty related to the ability to transfer data from Europe to the United States as a result of the European Court of Justice's ruling invalidating the U.S. - EU Safe Harbor Framework and the uncertainty relating to the United Kingdom’s withdrawal from the European Union (referred to as the “Brexit”) subjects Bazaarvoice to risk.
Bazaarvoice Inc. Ecosystem, Partners, Resellers and SI
Bazaarvoice has Industry Partnership and Business Development Programs.
Among its partners are Adobe, Baynote, DemandWare, Digital River, Epsilon, Oracle ExactTarget, Facebook, Google, SAP Hybris, IBM, Magento, SalesForce, and Teradata.
Bazaarvoice Inc. Cloud Infrastructure Insights
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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