Bombora Strengths, Domain Expertise, and Key Differentiators
Bombora is a source of third-party intent data gathered from B2B Media sources, with over 5,000 media websites contributing to its Company Surge intelligence.
Bombora Recent Developments
Bombora's Company Surge® for Salesforce provides sales reps with key insights that focus on the buying behavior of in-market accounts. Sales reps can use this information to prioritize their most active accounts and deliver timely, relevant messaging.
Bombora Mergers and Acquisitions (M&A) Activities
In 2020, Bombora acquired Signal HQ, an enterprise-ready intent data dashboard company. SIGNAL HQ is an account prioritization SaaS platform focused on helping each individual sales and marketing person clearly identify which organization in his or her territory to focus efforts on first. SIGNAL HQ helps to drive results by getting the right teams to meetings, opportunities, and revenue more efficiently and before the competition.
Bombora Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Bombora applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Bombora and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Bombora Company Surge customers.
Bombora Overview
Ownership: - x
Number of Employees: 200
Functional Markets: CRM,
Key Verticals: Automotive, Banking and Financial Services, Communication, Consumer Packaged Goods, Distribution, Healthcare, Life Sciences, Manufacturing, Media, Professional Services, Retail,
Bombora Key Enterprise and Cloud Applications
Bombora Company Surge
Bombora Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Bombora Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Bombora Enterprise Applications Revenues By Functional Markets, $M:
Bombora Enterprise Applications Revenues By Verticals, $M:
Bombora Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Bombora Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Bombora Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Bombora Customers
No. of Bombora Customers: 2000
No. of Bombora Enterprise Applications Customers: x
No. of Bombora Cloud Customers: x
No. of Bombora Cloud Subscribers: x
Some of companies using Bambora are: 8X8, Arcos, Exterro, Woven Systems, Hornbill Corporate Limited, Hushly, Kazoo, and many more.
Bombora Market Opportunities, M&A and Geo Expansions
Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in-market for which products. Bombora’s data is sourced from the industry’s first co-operative of premium B2B media companies, who provide Bombora with content consumption and behavioral data to foster a better understanding of their audiences, serve advertisers, and monetize their inventory. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations. Businesses using Bombora’s intent data have historically generated a 30%-120%+ increase in marketing and engagement, and can often double or triple the return on investment on their sales and marketing investment.
Bombora Risks and Challenges
Account Based Marketing is a crowded market.
Bombora Ecosystem, Partners, Resellers and SI
In June 2022, Bombora launched an integration with HubSpot and an enhanced integration with Salesforce.
Customers can activate Bombora’s Company Surge data in Clearbit’s Data Activation Platform. Combining Bombora’s powerful intent signals with Clearbit’s company, contact, and website intent data gives customers a full-funnel view of the buyer’s journey, enabling you to identify the accounts that not only fit your Ideal Customer Profile, but are also ready to buy.
Bombora Cloud Infrastructure Insights
Subscribe to read more about:
- Bombora Public Cloud and Infrastructure (IaaS)
- Bombora Platform (PaaS)
- Bombora Application Delivery
- Bombora Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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