Brandwatch Strengths, Domain Expertise, and Key Differentiators
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
Brandwatch Recent Developments
Brandwatch social media monitoring software examines data from over 80 million sources, including social networks like Facebook and Twitter, news, blogs, and even product reviews. Therefore, it can deliver a huge amount of data for social media analytics and sentiment analysis. Its extensive filters and customizable reports make that data easy to analyze and use in your marketing campaigns, product research and reputation management. It's especially good for agencies or businesses with multiple users who have different needs.
Brandwatch Mergers and Acquisitions (M&A) Activities
Falcon.io was acquired by Cision in January 2019 and merged with Brandwatch in May 2022. Products formerly sold as part of the Falcon.io suite now sit within Brandwatch’s Social Media Management solution.
In February 2021, Brandwatch was acquired by Cision.
Brandwatch Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Brandwatch applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Brandwatch and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Brandwatch Consumer Intelligence, Brandwatch Social Media Management customers.
Brandwatch Overview
Ownership: - x
Number of Employees: 1000
Functional Markets: Analytics and BI, Content Management, CRM, PaaS,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Brandwatch Key Enterprise and Cloud Applications
Brandwatch Consumer Intelligence, Brandwatch Social Media Management
Brandwatch Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Brandwatch Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Brandwatch Enterprise Applications Revenues By Functional Markets, $M:
Brandwatch Enterprise Applications Revenues By Verticals, $M:
Brandwatch Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Brandwatch Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Brandwatch Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Brandwatch Customers
No. of Brandwatch Customers: 7500
No. of Brandwatch Enterprise Applications Customers: 7500
No. of Brandwatch Cloud Customers: x
No. of Brandwatch Cloud Subscribers: x
Brandwatch is a subscription-based service with over 7,500 clients across the globe.
Brandwatch Market Opportunities, M&A and Geo Expansions
Brandwatch has 15 offices across the world, including in New York, London, Brighton, Copenhagen, Berlin, Sofia, Paris, Singapore, and Sydney.
Brandwatch Risks and Challenges
It would be challenging to align the corporate strategy and goals in different offices worldwide.
Brandwatch Ecosystem, Partners, Resellers and SI
Brandwatch is partnering with quality-obsessed organizations. Some of their technology partners are BuzzSumo, Quintly, Hootsuite, Khoros, Percolate, Conversocial, Converseon.
Today TikTok expanded its Marketing Partners Program, introducing its inaugural group of Content Marketing Partners. Among these founding members is Brandwatch, and its social suite of the future, which will allow its customers to scale, manage, execute, and optimize content on TikTok all while staying within the Brandwatch platform.
Brandwatch Cloud Infrastructure Insights
Subscribe to read more about:
- Brandwatch Public Cloud and Infrastructure (IaaS)
- Brandwatch Platform (PaaS)
- Brandwatch Application Delivery
- Brandwatch Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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