Brandwatch Among Cloud Top 500

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Brandwatch Strengths, Domain Expertise, and Key Differentiators

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Recent Developments

Brandwatch social media monitoring software examines data from over 80 million sources, including social networks like Facebook and Twitter, news, blogs, and even product reviews. Therefore, it can deliver a huge amount of data for social media analytics and sentiment analysis. Its extensive filters and customizable reports make that data easy to analyze and use in your marketing campaigns, product research and reputation management. It's especially good for agencies or businesses with multiple users who have different needs.

Brandwatch Mergers and Acquisitions (M&A) Activities was acquired by Cision in January 2019 and merged with Brandwatch in May 2022. Products formerly sold as part of the suite now sit within Brandwatch’s Social Media Management solution.

In February 2021, Brandwatch was acquired by Cision.

Brandwatch Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Brandwatch applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Brandwatch and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Brandwatch Consumer Intelligence, Brandwatch Social Media Management customers.

Brandwatch Key Enterprise and Cloud Applications

Brandwatch Consumer Intelligence, Brandwatch Social Media Management

Brandwatch Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Brandwatch Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Brandwatch Revenues By Region, $M

Region% of Total Revenues2021 Total Revenues, $M2021 Enterprise Applications Revenues, $M2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Brandwatch Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Brandwatch Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Brandwatch Customers

No. of Brandwatch Customers: 7500

No. of Brandwatch Enterprise Applications Customers: 7500

No. of Brandwatch Cloud Customers: x

No. of Brandwatch Cloud Subscribers: x

Brandwatch is a subscription-based service with over 7,500 clients across the globe.

Brandwatch Market Opportunities, M&A and Geo Expansions

Brandwatch has 15 offices across the world, including in New York, London, Brighton, Copenhagen, Berlin, Sofia, Paris, Singapore, and Sydney.

Brandwatch Risks and Challenges

It would be challenging to align the corporate strategy and goals in different offices worldwide.

Brandwatch Ecosystem, Partners, Resellers and SI

Brandwatch is partnering with quality-obsessed organizations. Some of their technology partners are BuzzSumo, Quintly, Hootsuite, Khoros, Percolate, Conversocial, Converseon.

Today TikTok expanded its Marketing Partners Program, introducing its inaugural group of Content Marketing Partners. Among these founding members is Brandwatch, and its social suite of the future, which will allow its customers to scale, manage, execute, and optimize content on TikTok all while staying within the Brandwatch platform.

Brandwatch Cloud Infrastructure Insights

Subscribe to read more about:

  • Brandwatch Public Cloud and Infrastructure (IaaS)
  • Brandwatch Platform (PaaS)
  • Brandwatch Application Delivery
  • Brandwatch Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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