Bright Pattern Strengths, Domain Expertise, and Key Differentiators
Bright Pattern technology is the industry's simplest, cloud contact center. Their team includes some of the original engineers who created enterprise contact center software at Genesys and Aspect, as well as engineers who developed CRM solutions at FrontRange. Committed to the success of their customers, these founding members have infused Bright Pattern with a profound understanding of what it takes to build feature-rich customer service technology that is fast to deploy and super-easy to use. Today, Bright Pattern offers innovative cloud contact center solutions that empower mid- and enterprise-size businesses to deliver great customer experience across all communications and messaging channels, faster and easier than ever before. Bright Pattern invests heavily in research and development to bring those innovations to global customers and partners.
Bright Pattern Recent Developments
In March 2021, Bright Pattern released Mobile Agent Desktop App, allowing multiple subject matter experts to participate in customer conversations. Through the Bright Pattern Mobile Agent Desktop Application, agents and business employees can log in and interact with customers through the app using the company's number. Interaction information is synced through the Bright Pattern Contact Center platform, and all activity history and notes taken during customer interactions can be accessed later on the agents' computer through the Bright Pattern Agent Desktop. Quality assurance metrics like customer satisfaction and sentiment are also collected and synced for contact centre supervisors, allowing them to monitor interactions for agents using the Mobile Agent Desktop Application.
Bright Pattern Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Bright Pattern applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Bright Pattern and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Bright Pattern Call Center customers.
Bright Pattern Overview
Ownership: - x
Number of Employees: 100
Functional Markets: CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K274, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Bright Pattern Key Enterprise and Cloud Applications
Bright Pattern Call Center
Bright Pattern Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Bright Pattern Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Bright Pattern Enterprise Applications Revenues By Functional Markets, $M:
Bright Pattern Enterprise Applications Revenues By Verticals, $M:
Bright Pattern Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
Bright Pattern Direct vs Indirect sales
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Bright Pattern Customers - Breakdown by Geo, Size, Vertical and Product
No. of Bright Pattern Customers: x
No. of Bright Pattern Enterprise Applications Customers: x
No. of Bright Pattern Cloud Customers: x
No. of Bright Pattern Cloud Subscribers: x
Among Bright Pattern customers are: American Girl, AllSocket, Canary, Eero, GRTA, Hitachi, Hughes Net, Nurtigruten, Melco, Mercedez Benz, The Metropolian Opera, Middle Tennessee, MTT, Overstock.com, Performtel, SPI Global, The RealReal, Fly, Ubuy, Working Solutions, TruSource Lab, Trans Cosmos, Weebly, Vaio, Epoch Payment Solutions, Bandwith, Alto Pharmacy, Southern Cross, Kaiser Permanente, Health Essentials, ConcertoHealth, American Health Connection, Ttec, and many others.
Bright Pattern Market Opportunities, M&A and Geo Expansions
In April 2020,Bright Pattern launched Bright Pattern AI Solution Packs to help companies of all sizes utilize artificial intelligence instantly in their contact center operations. The Bright Pattern AI Solution Packs include: Virtual Assistants with a Human Touch, AI Agent Assist, AI-Powered Omnichannel Quality Management, AI Routing For Problem Resolution, AI Routing to Supervisors for Coaching, AI Conversational IVR, and AI Triage for Self-Service.
In January 2020, Bright Pattern launched Bright Pattern Omnichannel Quality Management (Omni QM). Omni QM is embedded in the Bright Pattern Omnichannel platform, and allows quality management on all channels in a single interface. This eliminates the need for costly integrations, improves useability and manageability, and drastically reduces costs all while delivering unparalleled functionality.
Bright Pattern expanded its operations in the United Kingdom and the Republic of Ireland with a local point of presence, which will benefit Bright Pattern customers located in the United Kingdom and the Republic of Ireland with faster deployment times and superior communications.Bright Pattern expansion makes it easier for companies to manage follow-the-sun extended hours of operations with overflow and reporting using the new point of presence.
Bright Pattern Risks and Challenges
Gaining market share in a CcaaS market is a challenge.
Bright Pattern Ecosystem, Partners, Resellers and SI
In April 2020, partnered with NewGO, leading provider of CX solutions, to deliver strategic CX solutions that drive revenue. Bright Pattern Contact Center software combined with NewGO professional services provides the innovative and effortless omnichannel solution to midsize and enterprise companies.
Bright Pattern's partnership program includes Resellers, Business Process Outsourcers (BPOs), CRM vendors, and Technology Partners. Bright Pattern's partner direction is to remain open to all key technologies (e.g. CRM partners, WFO/WFM Partners, AI partners) so that customers can choose their own best-of-breed solutions (e.g. right Pattern is available on all cloud infrastructure partners - AWS, Azure, Oracle).
Bright Pattern are is branding expanding on the partner side, and starting in October 2018 the company signed 10-12 of Genesys's large partners in the US, Canada, and Europe, and Asia. As a testament to the strength of its platform Bright Pattern also signed a deal with TTEC.
Bright Pattern Cloud Infrastructure Insights
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- Bright Pattern Public Cloud and Infrastructure (IaaS)
- Bright Pattern Platform (PaaS)
- Bright Pattern Application Delivery
- Bright Pattern Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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