Capillary Technologies Strengths, Domain Expertise, and Key Differentiators
Founded in 2008, Capillary is backed by Warburg Pincus, Sequoia Capital, Norwest Venture Partners, Qualcomm Ventures, and American Express Ventures. Capillary’s technology solutions help businesses get ahead of the digital evolution and stay ‘Always Consumer Ready’. The experience platform integrates Artificial Intelligence and Machine Learning to make it easy for brands to get deep understanding and insights into their consumers, engage consumers through personalised 1:1 communication, provide easy and connected cross-channel commerce experiences and build loyalty to reward and retain their best consumers.
Capillary Technologies Recent Developments
Capillary Technologies released new AI-powered experience platform. The platform integrates Artificial Intelligence and Machine Learning capabilities to enable brands to get a deeper understanding of their customers’ buying preferences. The platform allows brands to engage with their consumers through personalised communication, while providing easy and connected cross channel commerce experiences to help build loyalty to reward and retain their consumers.
Capillary Technologies Mergers and Acquisitions (M&A) Activities
In September 2021, Capillary Technologies has acquired customer experience (CX) company, Persuade. This marks the company’s first US acquisition and fourth globally.
Capillary Technologies Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Capillary Technologies applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Capillary Technologies and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Customer Analytics, InTouch, Capillary Marketing Cloud, Martjack eCommerce Platform, O2O commerce, customers.
Capillary Technologies Overview
Ownership: - Sequoia Capital, Norwest Venture Partners and Qualcomm Ventures
Number of Employees: 1000
Functional Markets: Analytics and BI, CRM, eCommerce,
Key Verticals: Consumer Packaged Goods, Manufacturing, Retail,
Capillary Technologies Key Enterprise and Cloud Applications
Customer Analytics, InTouch, Capillary Marketing Cloud, Martjack eCommerce Platform, O2O commerce,
Capillary Technologies Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Capillary Technologies Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Capillary Technologies Enterprise Applications Revenues By Functional Markets, $M:
Capillary Technologies Enterprise Applications Revenues By Verticals, $M:
Capillary Technologies Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Capillary Technologies Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Capillary Technologies Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Capillary Technologies Customers
No. of Capillary Technologies Customers: 400
No. of Capillary Technologies Enterprise Applications Customers: 400
No. of Capillary Technologies Cloud Customers: x
No. of Capillary Technologies Cloud Subscribers: x
Over 400 marquee brands across 30+ countries, including Pizza Hut, VF Brands, Walmart, Al-Futtaim, KFC, Starbucks, Madura Garments, Courts and Samsung, trust Capillary to enable easy and seamless consumer experiences. With over 300 million consumers and 25,000 stores on the platform, Capillary is Asia’s leading SaaS product company.
Capillary Technologies Market Opportunities, M&A and Geo Expansions
Strengthening its global footprint, Warburg Pincus and Sequoia-backed customer engagement and retail solutions firm Capillary Technologies will be expanding to new markets like Vietnam, Philippines and Turkey by the end of 2018. Additionally, Capillary Technologies and a modern retail company, Mitra10 in collaboration launched CRM program, which is for the first time used in the construction industry. Through this program, the two companies seek to change relationships with customers and instill loyalty to their brands to customers. On the other hand, Capillary Technologies has raised around $20 million, over the past year, from existing investors Warburg Pincus and Sequoia Capital and others. The company plans to use these funds to strengthen its new product development, powered by Artificial Intelligence.
Capillary Technologies Risks and Challenges
Capillary Technologies may need to boost its customer count through OEM and channel sales to solidify its position in an increasingly fragmented social CRM applications market.
Capillary Technologies Ecosystem, Partners, Resellers and SI
Capillary is headquartered in Singapore and has presence India, Malaysia, Greater China, United Kingdom, South Africa, United States of America, Saudi Arabia, Dubai, Australia and New Zealand where it does most of its sales via its own direct sales force.
Capillary Technologies Cloud Infrastructure Insights
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- Capillary Technologies Public Cloud and Infrastructure (IaaS)
- Capillary Technologies Platform (PaaS)
- Capillary Technologies Application Delivery
- Capillary Technologies Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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