Celerant Strengths, Domain Expertise, and Key Differentiators
Celerant Technology is an innovative retail software provider enabling retailers to expand their businesses past their physical storefronts and into the online world. Celerant supports retailers with an all-in-one system; point of sale, inventory management, promotions and loyalty rewards, eCommerce, mobile apps, vendor integrations, marketplace integrations, integrated email marketing, and more.
Celerant Recent Developments
In January 2021, Celerant has introduced its – mobile apps for online shopping. Available for iOS and Android, retailers can launch a Celerant app to expand their omnichannel strategy. The solution delivers a personal, interactive shopping experience on any mobile device. With seamless integration to Celerant’s back-office software, retailers can make product updates in a central location. This keeps their app and eCommerce website in sync without any additional effort. They can also manage orders from all channels – in-store, online and mobile – in a single place.
Celerant says it will develop the mobile apps from start to finish with minimal effort by the retailer. Each app’s branding and experience are consistent with the retailer’s eCommerce website and are faster and easier to use too. Celerant offers standard and custom apps and includes built-in editing tools that allow retailers to easily update their app’s branding. This includes the use of the logo, color scheme, text, banners, and images. With iOS and Android compatibility, retailers can launch their app on both Google and Apple Play Stores.
Celerant Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Celerant applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Celerant and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Cumulus Retail, Stratus Enterprise customers.
Ownership: - x
Number of Employees: 230
Key Verticals: Retail,
Celerant Key Enterprise and Cloud Applications
Cumulus Retail, Stratus Enterprise
Celerant Revenues, $M:
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|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Celerant Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Celerant Enterprise Applications Revenues By Functional Markets, $M:
Celerant Enterprise Applications Revenues By Verticals, $M:
Celerant Revenues By Region, $M
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Celerant Direct vs Indirect sales
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Celerant Customers - Breakdown by Geo, Size, Vertical and Product
No. of Celerant Customers: 450+
No. of Celerant Enterprise Applications Customers: 450+
No. of Celerant Cloud Customers: x
No. of Celerant Cloud Subscribers: x
Over 450 clients use Celerant’s omnichannel solution that combines POS, E-Commerce, CRM, inventory management, fulfillment processing, marketing automation, and analytics to enhance the shopping experience and accelerate business growth and efficiency.
Celerant Market Opportunities, M&A and Geo Expansions
In June 2022 Celerant expanded its integration with Locally, the world’s largest online-to-offline (O2O) shopping network designed to connect local, online shoppers with brick-and-mortar stores. Through Celerant’s existing integration, retailers can sell their store’s inventory on popular brand websites within the Locally network with same-day, in-store, and/or curbside pickup; this strategy helps retailers reach more online customers, drive traffic to their brick-and-mortar stores, and increase store sales. The newest addition to the integration uses Locally’s PushCart functionality to ‘push’ sales orders from the brand’s eCommerce sites to Celerant’s back-office software.
Through the integration, Celerant’s point of sale automatically sends product SKUs and on-hand quantities to Locally; Locally then pairs each product with its respective brand and image, and displays the products on the brand’s eCommerce site via product pages and/or store locators. From the brand’s website, customers can purchase products directly from a local retailer with same-day in-store pickup. Locally’s network includes major brands across a wide range of retail verticals, including TREK Bicycles, New Balance, Crocs, Brooks Running, Patagonia, YETI, and many others. Leveraging the influence of these major websites drastically increases the retailer’s market reach; it also offers brick-and-mortars an easy way to expand past their storefront and be found online. In 2021, Locally-powered pages exceeded over 1 billion shopper impressions.
Celerant Risks and Challenges
Expanding in emerging markets across Europe is a challenge for Celerant.
Celerant Ecosystem, Partners, Resellers and SI
In November 2021 Celerant formed a partnership with Otter Waiver, an innovative digital waiver and eSignature system for outdoor sporting and shooting ranges. Through integration with Celerant’s point of sale and range software, dealers can streamline lane reservations with custom, contactless liability waivers, while managing their entire range and retail sales in a single solution.
Celerant offers an all-in-one FFL retail software that enables dealers to manage their gun shop, range, and online sales as one. By integrating with Otter Waiver, dealers can automatically generate digital waivers for each usage by pulling customer data from within the retail database. Users can sign waivers on a tablet-kiosk at the point of sale, and soon will be able to access and sign waivers directly on the dealer’s website. As customer data is updated in Celerant’s back-office software, waivers are automatically updated with the new data– expediting the check-in process and helping to reduce data errors.
Celerant Cloud Infrastructure Insights
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- Celerant Public Cloud and Infrastructure (IaaS)
- Celerant Platform (PaaS)
- Celerant Application Delivery
- Celerant Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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