Cision Strengths, Domain Expertise, and Key Differentiators
Cision is a leading global provider of earned media management software and insights to public relations and marketing communications professionals. Cision's software allows modern communicators to target key influencers, distribute strategic content, track and measure meaningful impact through text and images. Cision’s goal is to help its customers be more innovative with images and multimedia-rich stories.
Cision Recent Developments
In June 2018, Cision unveiled new Social Influencer Discovery module for Cision Communications Cloud that enables comms pros to identify and develop relationships with social media influencers to gain earned media coverage on social channels. This feature makes Cision the first in the industry to offer a fully integrated comms platform that completely aligns both traditional media and dynamic social influencer capabilities.
Cision Mergers and Acquisitions (M&A) Activities
In January 2019, Cision has acquired Digital PR platform provider TrendKite. Based in Austin, Texas, TrendKite harnesses artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, the website traffic, and business outcomes. TrendKite is led by CEO Erik Huddleston, an industry veteran with a stellar track record solving CMOs' most challenging problems through innovative technology. Erik will become President of Cision following the transaction. TrendKite enables communicators to quantify the business value of their marcomms campaigns. The addition of TrendKite extends Cision's vision for Earned Media Management – the unification of technology, data, measurement, and analysis to modernize the comms function from an expense into a business driver. The Digital PR platform will continue to be offered as a stand-alone application. In the long-term, TrendKite will become part of the Cision Communications Cloud product offering. In the following month in 2019 Cision has acquired Falcon.io, a leading social media company with offices in New York, Copenhagen, Sofia, Berlin, Melbourne, and Budapest. Falcon.io provides brands with insights into their global content strategy and the management of comprehensive social media marketing programs through publishing, engagement, listening, advertising and measurement. The addition of Falcon.io further solidifies Cision's market leadership in driving the future of earned media management, moving beyond the tactical nature of PR point solutions. While Falcon.io will continue to be offered as a stand-alone social media platform for marketers, advertisers, and customer experience professionals, it will also be integrated with the Cision Communications Cloud® to expand social media capabilities to earned media and communications professionals. Integrating Falcon.io into the Cision Comms Cloud platform will enable marketing and communications professionals to fully integrate their campaigns across owned, earned and paid media. With the addition of these social media capabilities, Cision further demonstrates its commitment to be a true, end-to-end provider of earned media management solutions.
Cision Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD ask the simple question: Who’s buying Cision applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Cision and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Cision Communication Cloud, Cision Government Relations & PAC Software, Cision PR Software, Help A Reporter, PRWeb, customers.
Ownership: - NYSE : CISN
Number of Employees: 4500
Key Verticals: Media,
Cision Key Enterprise and Cloud Applications
Cision Communication Cloud, Cision Government Relations & PAC Software, Cision PR Software, Help A Reporter, PRWeb,
Cision Revenues, $M:
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* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Cision Revenue Breakdown By Type, $M:
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Cision Enterprise Applications Revenues By Functional Markets, $M:
Cision Enterprise Applications Revenues By Verticals, $M:
Cision Revenues By Region, $M
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Cision Direct vs Indirect sales
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Cision Customers - Breakdown by Geo, Size, Vertical and Product
No. of Cision Customers: 100000
No. of Cision Enterprise Applications Customers: 100000
No. of Cision Cloud Customers: 100000
No. of Cision Cloud Subscribers: 3000000
Over the past hundred years, Cision has helped more than 100,000 customers worldwide get their stories out. Among its clients are: Allanz of America Corp., American Medical Association, Guinness World Records, DeVry Education Group, Kohl’s, Kellogg’s and Sony. Vocus has nearly 17,000 subscription customers in different industries including financial and insurance, technology, healthcare and pharmaceutical and retail and consumer products, as well as government agencies, not-for-profit organizations and educational institutions. Among its customers are Pedersen Worldwide, Diamond Nexus, DuPont Company, Oneida Ltd., Menus That Talk, Cincomf, National Crime Prevention Council, California Wine Clu, Telluride, The National Human Genome Research Institute, Paint the Moon Photography, Flottman Company, ExpertBail, POS Supply Solutions, Humane Society of the United States, Purple Communications, Vedante, Washingtonian Magazine, Miracle Method, Kids Help Phone, Convoy of Hope, Beacon Hotel, Terri Lee, Los Angeles County, Bankers Toolbox, Convergent Wealth Advisors, Creative Outlook on Life, Diamond Nexus, Euronews, Karl Strauss Brewing, Network Automation, Standard Aero, The Children's Hospital of Philadelphia, The United Way Worldwide, Universities Space Research Association, Vinci, Vitesse Consulting and Washington Nationals, Ann Inc., Avaya, Centegra Health Systems, Comscore, Datex, Cosmopolit Home, J. Reneé, Hyatt Regency Paris Etoile, Lehigh University, Nexcom, Organic Valley, Resource One Credit Union, Thompson Creek Windows, Troon Golf, Adeptia, Dish Network, Dole Packaged Foods, Eurotalk, GoDaddy, Investor’s Business Daily, Kunzler, Lululemon Athletica, Mila Publishing, National Cancer Institute, SimplifyMD, US Environmental Protection Agency, University of Maryland and Valeo.
Cision Market Opportunities, M&A and Geo Expansions
In July 2018, Cision acquired the technical assets of Berlin-based ShareIQ. The ShareIQ platform is based on patent-pending technology that discovers, analyzes and indexes original pieces of visual content, as well as shared and republished copies of specific images. With the addition of ShareIQ technology to the Cision Communications Cloud, Cision becomes the first earned media platform in the industry to monitor, analyze and attribute value to both text and visual content. In December 2017, Cision acquired PRIME Research, a leading global provider of media measurement and analysis services. By adding PRIME to its portfolio, Cision will expand its comprehensive data-driven offerings that help communications professionals identify influencers, craft meaningful campaigns, and attribute business value to those efforts. Also In the same month, Cision acquired CEDROM-SNi, a Montre al-based firm specializing in digital media monitoring solutions. The acquisition allows CEDROM customers to benefit immediately from Cision’s complementary product offerings, including the Cision Communications Cloud and the CNW news distribution network. The acquisition will also provide Cision’s existing global customer base with enhanced access to thousands of sources of media content from print, radio, television, web and social media, helping them better understand and quantify the impact of their communications and media coverage in both Canada and France.
Cision Risks and Challenges
The merger of Vocus and Cision has created a formidable competitor in Cloud-based marketing and social media engagement. And Cision, now the brand owner backed by private-equity firm GTCR, aims to become even more entrenched with its key constituents. In 2015 it acquired Gorkana Group, a UK-based media intelligence and data insights service provider. That raised the concern of UK antitrust agency fearing the vendor had too much control over media contacts database.
Cision Ecosystem, Partners, Resellers and SI
In January 2018, The Chicago Automobile Trade Association, producer of the Chicago Auto Show partnered again with Cision and its PR Newswire service as the official news and content distributor for the 2018 show. With this designation, Cision will help Chicago Auto Show organizers reach media and consumers by distributing the latest news releases, videos, infographics and other multimedia content issued by the show while amplifying the Chicago Auto Show's social media reach. Cision’s PR Newswire service will continue to offer distribution services and multimedia production to the show's exhibitors and sponsors.
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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