Cision

130 E Randolph St. 7th Floor

Chicago, IL, 60601, USA

+1 312-922-2400

http://www.cision.com/

39

Recent Developments

Acquired PR Newswire in 2015

Overview

Ownership: Private

Employees: 2000

Functional Market: ERP Services and Operations Management,

Key Verticals: Media,

Cision Key Enterprise & Cloud Applications

Cision PR Edition, Cision Social Edition, Visible Intelligence, iContact, PRWeb, Content Marketing Suite, and Vocus Government Relations Suite

SCORES Analysis

Cision Strengths

In 2014, private equity firm GTCR Canyon Holdings merged Cision and Vocus into a single entity under the brand Cision, creating one of the largest Cloud applications vendors for PR agencies and marketing professionals. PR and marketing professionals use Cision’s products to help manage all aspects of their campaigns in a single platform – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes.

 

Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision also provides a full suite of tools to help organizations to create, amplify and analyze their branded content. Cision offers its customers access to a database with over 1.6 million media contacts, editorial opportunities including journalists, bloggers, freelancers and social influencers in more than 200 countries. Vocus specializes in cloud marketing automation applications for a variety of companies and public sector organizations. Vocus focuses on delivering role-based products for those holding marketing, public relations and government relations positions.

 

In 2013 Cision announced a strategy update and new financial targets. The heart of the strategy is the continued transformation of Cision to a cloud–based PR software subscription business. Its future will be based on the outcome of a bidding war between its rival Meltwater and a group of institutional investors including private equity firm GTCR.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Cision Revenues, $M:

Type/Year20112012201320142015YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Cision Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Cision Revenues By Region, $M

Region% of Total Revenues2015 Total Revenues, $M2015 Enterprise Applications Revenues, $M2015 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Cision 2015 Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Cision Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Cision Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Cision Risks

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  • Ability to handle internal and external risk and challenges

Cision Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Cision Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).




For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/
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