Citrix Strengths, Domain Expertise, and Key Differentiators
Ditching its virtualization and thin client connectivity positioning, Citrix is all about digital workspace. As employees behave more like digital nomads, digital workspace has evolved to cover solutions that deliver unified cloud services to users anywhere for conducting critical business processes around the clock with uncompromising online protection, transformational network infrastructure and purpose-built work experience.
Citrix plays in all three areas including security, networking and digitized work experience – mostly through file sharing and content collaboration. Packaging all those services in an easy to use and administer format, Citrix aims to leapfrog competition with additional features in apps streaming, built-in analytics, and secure access to documents, rich media and other data assets deemed essential to keep every employee informed, connected and engaged irrespective of their physical location.
Citrix joins a growing list of vendors touting digital workspace offerings as the key to improve team collaboration and employee productivity, Citrix benefits from its legacy of supporting remote workers as well as its ability to tap into new opportunities like contact center as a service and software-defined wide-area networking, all of which are reshaping how big companies manage their digital and human assets, which are becoming more interchangeable as increased mobility is fundamentally reshaping businesses and work lives.
Citrix Recent Developments
As governments around the world ease their lockdowns, businesses must decide how, when and if to return their employees to offices. And Citrix is leveraging its decades of experience in delivering flexible work solutions to help organizations of all sizes across industries do it. The company announced the availability of a new back-to-office solution built on Citrix Workspace that its customers and partners can use to safely transition employees back to offices, enhance their experience and wellbeing and enable them to efficiently adapt to the new world of work. With Citrix Workspace, companies can provide a consistent work experience that allows employees to perform at their best while addressing safety and health in the office environment. Leveraging new back-to-office microapp capabilities within the workspace, organizations can manage vital tasks associated with re-opening offices across HR, legal, facilities and IT.
Citrix Mergers and Acquisitions (M&A) Activities
In 2018, Citrix announced the acquisition of Sapho, which offers an enterprise “micro app” platform, for approximately $200 million. Sapho has roughly 20 customers and about 100 employees, most of whom are joining Citrix. Earlier, the same year, Citrix Acquired Internet Traffic Management Leader Cedexis to Optimize App and Content Performance in Hybrid-Multi-Cloud World.
Citrix Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Citrix applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Citrix and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Citrix Workspace Cloud, Podio customers.
Ownership: - CTXS : NasdaqGS
Number of Employees: 9000
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith Based Nonprofit, Youth and Elderly Care Nonprofit, Special Cause Nonprofit, Oil and Gas, Professional Services, Retail, Transportation, Utilities,
Citrix Key Enterprise and Cloud Applications
Citrix Workspace Cloud, Podio
Citrix Revenues, $M:
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* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Citrix Revenue Breakdown By Type, $M:
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Citrix Enterprise Applications Revenues By Functional Markets, $M:
Citrix Enterprise Applications Revenues By Verticals, $M:
Citrix Revenues By Region, $M
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Citrix Direct vs Indirect sales
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Citrix Customers - Breakdown by Geo, Size, Vertical and Product
No. of Citrix Customers: 400000
No. of Citrix Enterprise Applications Customers: 400000
No. of Citrix Cloud Customers: x
No. of Citrix Cloud Subscribers: 100 million
Citrix products are in use at more than 400,000 organizations and by over 100 million users globally. Among Citrix customers are: Jordan Kuwait Bank, Altamaha, Contegix, DBR360, Health Choice Network, IDC Frontier, Magic Cloud, Telus, University College London, WAGO, and others.
Citrix Market Opportunities, M&A and Geo Expansions
As 5G rollout is kicking into high gears over the next few years, opportunities for next-generation digital workspace deployment will proliferate. Citrix is expected to contribute heavily to such new markets as contact center as a service, blockchain as identity and industry-specific digital workspaces. Citrix can also take comfort in the fact that the current setup for remote workers or distributed project teams is woefully inadequate as it is riddled with security loopholes and content access challenges that prevent seamless collaboration from happening. That results in a hodgepodge of stopgap measures like popular messaging tools like Slack trying to dethrone email. Citrix’s laser focus on digital workspace should give it a leg up over others that position their offerings simply as an extension of their Cloud infrastructure or a reincarnation of their legacy networking or portal business.
Citrix Risks and Challenges
The pandemic-induced challenges for many enterprises to enable their employees to work from home have opened up the floodgate for Citrix's digital workspace offerings. The question is how Citrix will manage these new and emerging opportunities and if it has all the moving parts from SD-WAN to the latest security components including next-generation firewalls and data loss prevention as companies need to rethink their WFH strategies as the future of work requirements continue to evolve. Demand for Citrix's digital workspace will increase, and the bar for Citrix to meet customer expectations will raise as well in the post-pandemic era.
Citrix Ecosystem, Partners, Resellers and SI
To drive business continuity and growth, organizations will need to embrace more flexible work models that accommodate these new priorities. Citrix and Microsoft are joining forces to reimagine this new, flexible workplace. Employees need a consistent experience and seamless access to the applications and insights vital to doing their best work wherever work needs to get done. To address this challenge, the technology leaders announced they will partner to help organizations accelerate the move to the cloud and speed adoption of digital workspaces and virtual desktops.
The multi-year agreement builds upon and expands one of the industry’s longest strategic partnerships. Under the terms of the deal, Microsoft will select Citrix Workspace as a preferred digital workspace solution, and Citrix will select Microsoft Azure as a preferred cloud platform to move existing on-premises Citrix customers to Microsoft Azure and enable people to work anywhere across devices.
Citrix and Microsoft will provide joint tools and services to simplify and speed the transition of on-premises Citrix customers to Microsoft Azure. The companies will also devise a connected roadmap to enable a consistent and optimal flexible work experience that will include joint offerings comprised of Citrix Workspace, Citrix SD-WAN, Microsoft Azure and Microsoft 365 sold through their direct sales forces via the Azure Marketplace and a robust community of channel partners. Microsoft will lead sales with Citrix Cloud to move existing on-premises Citrix customers to Azure.
Citrix Cloud Infrastructure Insights
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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