Citrix Recent Developments
In May 2018 Citrix unveiled new innovations that support the shift to people-centric computing, enabling organizations to deliver a superior work experience that unifies everything an employee needs in one place while meeting the strictest compliance and security needs of the organization.
Digital transformation, cloud, and new workstyles are forcing businesses to rethink how and where technology is deployed and secured. To ensure employee engagement and productivity, companies must deliver a unified workspace experience that adapts to how and where work needs to get done; one that gives IT the confidence to support and manage their choice of network, cloud or device; and provides a holistic security framework that dynamically detects and applies policies everywhere from the data center to the most remote endpoint.
Citrix innovations in 2018 include: Citrix Workspace gives users secure, single sign-on (SSO) access to all the applications and content in an intuitive and digital workspace that delivers a consistent and unified experience across all devices – allowing users to start work at home on their tablet, continue to work on their smartphone during their commute, and complete work on their desktop or laptop in the office.
Citrix Endpoint Management provides management for the broadest set of devices from wearables to IoT devices like Alexa for Business, and Raspberry Pi-powered workspace hubs from Citrix partners NComputing and Viewsonic. Companies need a modern way to manage this device diversity – it’s not just about phones and laptops anymore. Regardless of the device used, Citrix can securely manage all endpoints across the enterprise.
Citrix workspace networking portfolio is underpinned by Citrix Analytics. Whether a company is securing cloud apps, files, and data, mobile or desktop apps, Citrix Analytics will provide visibility into company-wide user and entity behavior, system security, performance, and operations, and simplify IT infrastructure. Using machine learning and artificial intelligence to detect anomalous behavior and potential threats, Citrix Analytics can provide actionable intelligence from the information gathered via our cloud services and on-premises products to help customers proactively identify and manage internal and external threats.
Citrix M&A Activities
In 2018, Citrix announced the acquisition of Sapho, providers of an enterprise “micro app” platform, for approximately $200 million. Sapho has roughly 20 customers and about 100 employees, most of whom are joining Citrix.
Earlier, in the same year, Citrix Acquired Internet Traffic Management Leader Cedexis to Optimize App and Content Performance in Hybrid-Multi-Cloud World.
Citrix Overview
Ownership: - CTXS : NasdaqGS
Employees: 9000
Functional Market: Collaboration, Content Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction and Real Estate, Consumer Packaged Goods, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil, Gas and Chemicals, Professional Services, Retail, Transportation, Utilities,
Citrix Key Enterprise & Cloud Applications
Citrix Workspace Cloud, Podio
SCORES Analysis
Citrix Strengths
Work is no longer a place, but an increasingly dynamic activity that people expect to be as adaptable as they are. Companies around the world understand this and are using solutions delivered by Citrix Systems to create intelligent digital workspaces that enable employees to work when, how and where they want in a secure and reliable manner. And in doing so, they’re boosting productivity and results.
With Citrix Workspace, companies can serve up personalized access to the systems, information, and tools their employees need, when and how they need them, in a flexible, intelligent and secure way. More than 400,000 companies around the world – including 99 percent of the Fortune 100 - are using Citrix solutions to deliver the future of work today.
Citrix joined the AWS Marketplace to simplify deployment, pricing, and packaging for its flagship Citrix NetScaler ADC and SD-WAN products. As a result, Citrix increased the adoption and growth of its services on AWS while more than doubling associated revenue year over year.
In 2016, Citrix selected Microsoft Azure for its preferred and strategic cloud for its future product roadmap, and expanded on that relationship by offering a range of Citrix Workspace and Networking services through the Azure Marketplace.
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- Key differentiators
- Domain Expertise
- Product portfolio
- Solution scope
Citrix Revenues, $M:
| Type/Year | 2016 | 2017 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Citrix Revenue Breakdown By Type, $M:
| Type | License | Services | Hardware | Support & Maintenance | SaaS |
|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Citrix Enterprise Applications Revenues By Functional Markets, $M:
Citrix Enterprise Applications Revenues By Verticals, $M:
Citrix Revenues By Region, $M
| Region | % of Total Revenues | 2017 Total Revenues, $M | 2017 Enterprise Applications Revenues, $M | 2017 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Citrix Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Citrix Customers
No. of Customers: Subscribe
No. of Enterprise Applications Customers: Subscribe
No. of Cloud Customers: Subscribe
No. of Cloud Subscribers: Subscribe
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- Reference wins across regions
- Customer Size segments
- Customer wins momentum
Citrix Opportunities
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- Market Opportunities at the vertical and subvertical levels
- Mergers and Acquisitions (M&A), Funding
- Geo Expansions
Citrix Risks
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- Ability to handle internal and external risk and challenges
Citrix Ecosystem
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- Health of ecosystem
- Network Effects of BPO, ISV, SI
- VAR Partners
- Direct vs Indirect sales
Citrix Cloud Infrastructure Insights
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- Cloud Infrastructure (IaaS)
- Cloud Platform (PaaS)
- Cloud Application delivery (SaaS)
- Data Center (Hosting)
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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