Clearbit Strengths, Domain Expertise, and Key Differentiators
Clearbit helps companies grow faster and smarter with real-time marketing intelligence.
Clearbit Recent Developments
In February 2022 Clearbit introduced their new Data Activation Platform – available immediately for B2B marketing teams focused on creating demand, capturing intent, and optimizing their pipeline. Over the past 18 months, the B2B marketing landscape has shifted significantly – and permanently. From the large number of prospects working from home to the shift toward online buying and reduced utility of cookies as identifiers, it’s become even more challenging – and critical – for B2B go-to-market teams to gain clear insight into their digital funnel. It’s now a business imperative for companies to have real-time intelligence about their target market, ideal customers, and engaged prospects. Clearbit’s new, integrated platform provides that real-time intelligence – and empowers teams to apply it to each step of their customer journey.
Clearbit’s new platform allows teams to easily discover and define ideal companies in their target market, leveraging Clearbit’s database of over 44 million companies, each with over 100 detailed firmographic and technographic attributes. Marketers can then use Clearbit to put that real-time intelligence to work – creating precise target audiences, enriching their CRM & MAP systems, personalizing their website and customer experience apps, and better-targeting advertising and outreach campaigns.
The Data Activation Platform brings together Clearbit’s industry-leading B2B data and flexible integrations with new capabilities to power frictionless, personalized customer experiences across the digital funnel. Key components of the platform include Clearbit’s B2B data and enrichment features – now combined with the Reveal system to unmask anonymous website visitors and monitor intent, giving teams the full picture about every prospect, lead, and customer. New ideal prospect discovery capabilities – allow marketers to look past their existing funnel to find best-fit prospects in Clearbit’s database of every company with a website. Powerful audience management – enables teams to create precise company segments based on their Ideal Customer Profile, pulling data from their CRM, MAP, and CDPs, and build campaigns, triggers, and alerts to activate those audiences across systems. Real-time integrations & APIs – empower teams to apply intelligence across their stack, whether applied to more precisely targeting ads, personalizing content and conversations, shortening website forms, or optimizing pipeline.
In 2021 Clearbit introduced significant updates to its real-time data platform, enabling marketing, sales, and operations teams to boost customer acquisition and conversion by revealing more of their hidden pipeline. Clearbit’s deeper and richer contact data, coupled with new platform features, provides teams with a better understanding of who their customers are – and more power to activate that data instantly at key customer touchpoints across the entire digital funnel.
Through a combination of machine learning and aggregation, Clearbit is constantly improving its data breadth, depth, and accuracy. The new data enhancements announced today will provide deeper contact data for over 100 million contacts and 25% greater contact coverage. Combined with Clearbit’s global view of every company with a website, this gives B2B teams the precise, real-time intelligence they need to confidently target and tailor email campaigns and outbound sales for customer acquisition.
Clearbit Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Clearbit applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Clearbit and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Clearbit customers.
Ownership: - x
Number of Employees: 205
Functional Markets: CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Real Estate, Consumer Packaged Goods, Distribution, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Media, Professional Services, Retail,
Clearbit Key Enterprise and Cloud Applications
Clearbit Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Clearbit Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Clearbit Enterprise Applications Revenues By Functional Markets, $M:
Clearbit Enterprise Applications Revenues By Verticals, $M:
Clearbit Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
Clearbit Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Clearbit Customers - Breakdown by Geo, Size, Vertical and Product
No. of Clearbit Customers: 1500
No. of Clearbit Enterprise Applications Customers: x
No. of Clearbit Cloud Customers: x
No. of Clearbit Cloud Subscribers: 400000
Powered by Clearbit’s Reveal and Enrichment capabilities, the Clearbit platform gives B2B teams the full picture about every company in their target market – and on their website – unlocking the true potential of their funnel. By applying that intelligence to better identify, engage and connect with prospects, more than 1,500 go-to-market teams use Clearbit to improve Acquisition, Conversion, and Operations across their stack.
Clearbit Market Opportunities, M&A and Geo Expansions
In 2020 Clearbit raised $15 Million in Series A financing led by Ash Fontana of Zetta Ventures alongside Bedrock, with participation from Battery and Cross Creek. Clearbit has the metrics to warrant a larger $50–100M growth round — one that many venture capital firms would have been more than happy to fund — yet their relentless focus on delivering value to customers (thereby driving revenue) has led to a flywheel that’s extraordinarily capital efficient. In a refreshing juxtaposition to mega-round overcapitalization, with this financing Clearbit has raised the exact amount of capital they need to pour on the gas and become the industry standard in B2B marketing data.
Clearbit Risks and Challenges
In such a field, Clearbit is yet to prove itself amongst the competition.
Clearbit Ecosystem, Partners, Resellers and SI
Mostly direct sales.
Clearbit Cloud Infrastructure Insights
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- Clearbit Public Cloud and Infrastructure (IaaS)
- Clearbit Platform (PaaS)
- Clearbit Application Delivery
- Clearbit Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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