Constant Contact Strengths, Domain Expertise, and Key Differentiators
Endurance International is a web hosting company that equips small businesses worldwide with products and technology to power their online web presence, email marketing, mobile business solutions, and more.
Endurance's brands include Constant Contact, Bluehost, HostGator, Domain. com, BigRock, SiteBuilder, Impress, ly, and others.
Endurance offers everything a small business needs to get online and grow online, including web hosting, domains, e-commerce, e-marketing, and mobile business tools.
Constant Contact specializes in on-demand Engagement Marketing tools for small to mid-sized organizations.
Its applications cover functions such as email marketing, social media marketing, event marketing, local deals, and survey products.
Constant Contact Recent Developments
In April 2020, The Endurance International Group company added ecomdash, the marketplace e-commerce listing and inventory management solution acquired by Endurance in September 2019, to Constant Contact’s eCommerce offering. In these uncertain times, selling products and services online is more important than ever. Ecomdash by Constant Contact is a full-cycle inventory management platform that streamlines operations for online retailers across multiple marketplaces.
In February 2019 Constant Contact, an Endurance International Group company launched its Marketing Advisor program. A combination of dedicated personal and online resources, the Marketing Advisor program provides small businesses with strategic and actionable guidance designed to deliver results and tailored to their unique goals.
Developed in response to customer feedback and Endurance International Group market data that shows 84 percent of small businesses look for services that make marketing activities easier for them, the new program aims to help customers make sense of the quagmire of digital marketing.
According to an Endurance International Group study, 64 percent of the market feels overwhelmed when managing marketing and 76 percent like to have a detailed plan of action before beginning a marketing activity.
While they have ample ideas and access to tools for marketing, they often do not understand how to make their marketing efforts work cohesively and end up using online marketing tools in a piecemeal fashion.
They need consistent help in building an actionable plan that ties all of their marketing tools and channels together.
In December 2017, Constant Contact launched several new features, including its next generation editor and automated segmentation – each designed with efficiency, ease and speed in mind.
At the forefront of the powerful new features is a state-of-the-art next generation editor, with true drag-and-drop editing and pre-designed content blocks, which is designed to: Make it faster and easier for small business owners, entrepreneurs and nonprofits to create custom, professional-looking email marketing campaigns, and Drive higher response rates and better business results.
Constant Contact Mergers and Acquisitions (M&A) Activities
Constant Contact was acquired by Endurance, a hosting company, for $1. 1 billion in 2015.
Constant Contact Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Constant Contact applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Constant Contact and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Constant Contact Email Marketing, Constant Contact SinglePlatform customers.
Constant Contact Overview
Ownership: - x
Number of Employees: 1000
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith Based Nonprofit, Youth and Elderly Care Nonprofit, Special Cause Nonprofit, Oil and Gas, Professional Services, Retail, Transportation, Utilities,
Constant Contact Key Enterprise and Cloud Applications
Constant Contact Email Marketing, Constant Contact SinglePlatform
Constant Contact Revenues, $M:
|Type/Year||2018||2019||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Constant Contact Revenue Breakdown By Type, $M:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe|
Constant Contact Enterprise Applications Revenues By Functional Markets, $M:
Constant Contact Enterprise Applications Revenues By Verticals, $M:
Constant Contact Revenues By Region, $M
|Region||% of Total Revenues||2019 Total Revenues, $M||2019 Enterprise Applications Revenues, $M||2019 Cloud Applications Revenues, $M|
Constant Contact Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Constant Contact Customers - Breakdown by Geo, Size, Vertical and Product
No. of Constant Contact Customers: 600000
No. of Constant Contact Enterprise Applications Customers: 600000
No. of Constant Contact Cloud Customers: x
No. of Constant Contact Cloud Subscribers: 5 Million
More than 600,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys.
Constant Contact Market Opportunities, M&A and Geo Expansions
In October 2019, Constant Contact unveiled series of social and online marketing tools that allow small businesses to manage their online marketing all in one place, including Facebook and Instagram advertising, Google My Business, Google Ads, SEO tools and landing pages, with the goal of helping small businesses get found online.
Constant Contact continually evolves its platform, in September 2018, launched a new suite of tools that allows even the most inexperienced small businesses to benefit from sophisticated marketing.
Designed, tested and proven to deliver ease of use and more results to any email campaign, the new features include: Facebook Lead Ads, Automatic Resend to Non-Openers, Branded Template Builder and Check for Errors.
Constant Contact Risks and Challenges
Constant Contact started more than 20 years ago, it saw its user base grow significantly around 2011 but has since lost a lot of traction to competitors.
Constant Contact Ecosystem, Partners, Resellers and SI
Constant Contact primarily sells direct through the online channel.
It markets its products and acquires customers through a variety of sources including online advertising, partner relationships, television and radio advertising, regional (i. e. , local) initiatives, referrals, and brand awareness.
Its online advertising includes search engine marketing, and advertising on online networks and other websites, including banner advertising.
It has partner relationships with over 9,500 local and national small business service providers.
These partners refer customers to Constant Contact through links on their websites and outbound promotions to their customers or allow Constant Contact to market to their customers directly.
It employs 21 regional development directors across the US and Canada and it has a marketing office in the United Kingdom.
Constant Contact Cloud Infrastructure Insights
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- Constant Contact Public Cloud and Infrastructure (IaaS)
- Constant Contact Platform (PaaS)
- Constant Contact Application Delivery
- Constant Contact Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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