Constant Contact Strengths, Domain Expertise, and Key Differentiators
Constant Contact simplifies the complex task of marketing your business, so you can achieve real results and sell more online. Whether it's setting up an online store, leveraging social and search features to get new customers, or sending great-looking emails with the power to drive more sales, we combine the right tools and advice to help get the results you want.
Constant Contact Recent Developments
In November 2021 Constant Contact made significant upgrades to its platform. These enhancements further the company's commitment to providing small businesses with the tools and counsel to achieve real results, and demonstrate its continued momentum heading into 2022. After re-establishing itself as a standalone company in early 2021, Constant Contact has relentlessly innovated with the goal of delivering exceptional value to its customers. Following significant updates in areas such as marketing automation, campaign design, and eCommerce, small business leaders can now use Constant Contact to work more efficiently, create content that converts, and take control of their online sales.
Constant Contact Mergers and Acquisitions (M&A) Activities
In September 2021 Constant Contact, backed by Clearlake Capital and Siris Capital Group, has completed its acquisition of SharpSpring. The transaction, which was originally announced on June 22, 2021, was approved by SharpSpring's stockholders on August 25, 2021. In connection with the closing of the transaction, SharpSpring will be delisted from NASDAQ. JMP Securities LLC acted as exclusive financial advisor and Godfrey & Kahn, S.C. acted as legal counsel to SharpSpring. Lazard acted as financial advisor to Constant Contact and Sidley Austin LLP acted as legal counsel to Constant Contact.
Constant Contact Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Constant Contact applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Constant Contact and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Constant Contact Email Marketing, Constant Contact SinglePlatform customers.
Constant Contact Overview
Ownership: - x
Number of Employees: 1250
Functional Markets: CRM,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K193, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Constant Contact Key Enterprise and Cloud Applications
Constant Contact Email Marketing, Constant Contact SinglePlatform
Constant Contact Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Constant Contact Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Constant Contact Enterprise Applications Revenues By Functional Markets, $M:
Constant Contact Enterprise Applications Revenues By Verticals, $M:
Constant Contact Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Constant Contact Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Constant Contact Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Constant Contact Customers
No. of Constant Contact Customers: 600000
No. of Constant Contact Enterprise Applications Customers: 600000
No. of Constant Contact Cloud Customers: x
No. of Constant Contact Cloud Subscribers: 5000000
More than 600,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys.
Constant Contact Market Opportunities, M&A and Geo Expansions
In February 2021 Clearlake Capital Group and Siris Capital Group made a $400 million growth equity investment by their affiliates in cloud-based digital marketing leader Constant Contact. The Company will continue to focus on delivering best-in-class solutions to dynamic businesses where targeted, data-driven marketing has become absolutely essential to their sustained success. As part of the investment, Constant Contact will spin out from previous owner Endurance International Group Holdings and move forward as a standalone business.
Constant Contact Risks and Challenges
Constant Contact started more than 20 years ago, it saw its user base grow significantly around 2011 but has since lost a lot of traction to competitors.
Constant Contact Ecosystem, Partners, Resellers and SI
Constant Contact primarily sells direct through the online channel.
It markets its products and acquires customers through a variety of sources including online advertising, partner relationships, television and radio advertising, regional (i. e. , local) initiatives, referrals, and brand awareness.
Its online advertising includes search engine marketing, and advertising on online networks and other websites, including banner advertising.
It has partner relationships with over 9,500 local and national small business service providers.
These partners refer customers to Constant Contact through links on their websites and outbound promotions to their customers or allow Constant Contact to market to their customers directly.
It employs 21 regional development directors across the US and Canada and it has a marketing office in the United Kingdom.
Constant Contact Cloud Infrastructure Insights
Subscribe to read more about:
- Constant Contact Public Cloud and Infrastructure (IaaS)
- Constant Contact Platform (PaaS)
- Constant Contact Application Delivery
- Constant Contact Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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