Copper CRM Strengths, Domain Expertise, and Key Differentiators
Copper is a CRM that works from your inbox with a seamless integration with G Suite. Copper arms its users with collaboration tools and provides a user-friendly experience to help teams and businesses build long-lasting relationships. It is used across teams, from finance to marketing and sales, and automates tasks and statuses for today's digital-first employees at small-to-medium-sized companies. Copper services 30,000+ paid businesses in more than 100 countries. Headquartered in San Francisco, the company has raised $100M in venture capital financing from leading investors like GV, NextWorld Capital, Norwest Venture Partners, and True Ventures.
Copper CRM Recent Developments
Copper CRM expanded its operations to Toronto, Canada. With the new local team presence and office, Copper will tap into the area's impressive talent pool to grow its sales, support, and engineering teams and create proximity to better serve its growing East Coast and European customer base. Copper takes a different approach to legacy software and its native integrations within G Suite are designed for today's modern teams. It's the first CRM built for managing any and all types of relationships across the business and it reduces the need for dedicated administrative resources by enabling direct collaboration among team members. Copper has been a CRM partner with Google since the early days of its Chrome extension in 2014 and now integrates with all of Google's tools including Docs, Sheets, Gmail, and Hangouts.
Copper CRM Mergers and Acquisitions (M&A) Activities
In February 2021 Copper CRM acquired Sherlock, an engagement analytics platform. With opt-in from prospects, Sherlock surfaces and summarizes information about prospects and customers’ intent, engagement, and product usage. This provides professionals with transparency on what their targets are doing throughout a buyer-led customer journey in a way that drives action for sales, account management, and customer success.
“We are integrating Sherlock into the Copper platform to further our mission of providing a CRM that people actually use to develop their most valuable business relationships,” said Dennis Fois, CEO of Copper. “In today’s landscape, that means making sure you have the right information at your fingertips to act when your buyers and customers are ready to connect with you. With Sherlock, we will help our customers identify the optimal moment to convert opportunities into sales, making relationships stronger and driving lasting revenue.”
“Buyers are more empowered than ever before to do their own research and make decisions on their own timeline,” said Derek Skaletsky, founder of Sherlock. “In contrast, sellers often rely on guesswork to build these relationships, instead of data to help understand the buyer’s needs and timeline. The intent signals and engagement scoring we are bringing to Copper will take the guesswork out of the equation and allow companies to become part of their buyers’ journeys, rather than forcing an out-of-touch seller’s journey upon the masses.”
Continued Fois: “CRMs are meant to build relationships, but over the past few years, they have done everything but that. Marketing and sales professionals don’t like using them – or they simply don’t use them at all. And some of the processes they enable, like broad-based cold emails, risk worsening relationships or turning off customers entirely. Businesses want their CRM to be a system of meaningful action, not a system of record.”
Copper CRM Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Copper CRM applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Copper CRM and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified x customers.
Copper CRM Overview
Ownership: - x
Number of Employees: 200
Functional Markets: CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K30, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Copper CRM Key Enterprise and Cloud Applications
Copper CRM Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Copper CRM Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Copper CRM Enterprise Applications Revenues By Functional Markets, $M:
Copper CRM Enterprise Applications Revenues By Verticals, $M:
Copper CRM Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
Copper CRM Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Copper CRM Customers - Breakdown by Geo, Size, Vertical and Product
No. of Copper CRM Customers: 30000
No. of Copper CRM Enterprise Applications Customers: x
No. of Copper CRM Cloud Customers: x
No. of Copper CRM Cloud Subscribers: x
Copper is committed to staying in the SMB lane, offering small and growing businesses the traditional relationship, project, opportunity, and pipeline management capabilities. Copper is built on the Google Cloud Platform and natively integrated with G Suite, which about 95 percent of its customers are using.
Copper CRM Market Opportunities, M&A and Geo Expansions
In January 2020 Copper CRM introduced a new alliance leader and program that aims to enable, enrich and promote Google Cloud partners in North America looking to add CRM to their line cards. Revamping the Copper Partner Program with higher margins, greater enablement, and more-granular tiering in a bid to scale sales by tapping the skill sets and market reach of resellers and ISVs. That effort is being led by Olga Lykova, who recently joined Copper as global vice president of partnerships, a role in which she leads the development of partner strategy.
That close relationship with the Mountain View, Calif.-based cloud giant is allowing Copper to bring forward a new category that bridges the gap between CRM and productivity. One unique benefit of that approach is the ability for customers to measure the ROI of their collaboration tools, which isn't possible without CRM integration.
The new partner program also aims to advance relationships with technology partners, including prominent vendors like DocuSign, RingCentral, and QuickBooks. Those ISVs are integrating natively or through APIs, and they can also realize a revenue opportunity by referring customers, Lykova told CRN.
Copper CRM Risks and Challenges
Heavily depends on a partnership with Google.
Copper CRM Ecosystem, Partners, Resellers and SI
Copper has more than 70 partners reselling the product, only a couple of them are in North America, where the company relies almost exclusively on its direct sales team. The new program aims to engage American resellers by creating opportunities for them to benefit from Copper's inbound customer engagement and demand generation capabilities.
Copper CRM Cloud Infrastructure Insights
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- Copper CRM Public Cloud and Infrastructure (IaaS)
- Copper CRM Platform (PaaS)
- Copper CRM Application Delivery
- Copper CRM Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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