Cox Automotive Among Apps Top 500

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Cox Automotive Strengths, Domain Expertise, and Key Differentiators

Cox Automotive is transforming the way the world buys, sells and owns cars with digital marketing, financial, retail and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader,, Dealertrack, Kelley Blue Book, Manheim, NextGear Capital, vAuto, Xtime and a host of other brands. The global company has 34,000-plus team members in more than 200 locations and is a partner to more than 40,000 auto dealers, as well as most major automobile manufacturers while engaging U.S. consumer car buyers with the most recognized media brands in the industry.

Cox Automotive Recent Developments

In January 2021, Cox Automotive launched Complete Retail, an end-to-end digital retail experience that allows consumers and retailers to complete the shopping and buying processes from anywhere. It brings every step of the car-buying journey and every part of the deal process together: start, flow, sign and close. More than an iterative step, Cox Automotive Complete Retail is a transformational leap that unlocks a new era of car selling and buying. Cox Automotive Complete Retail is underpinned by and serviced through a suite of the auto industry’s most recognized, trusted, and connected solutions: Autotrader,, Kelley Blue Book, VinSolutions, and Dealertrack. Because it gathers consumer data and activity from the two largest automotive marketplaces, Autotrader and Kelley Blue Book, and from multiple dealer websites ( operates 60 percent of all dealership websites in the U.S.), the Cox Automotive Complete Retail portfolio is positioned to possibly initiate nearly 3 out of 4 car purchases1, supporting more than 100 million unique website visitors2, and generating over 72 million monthly emails to car shoppers3.

In August 2021, Cox Automotive Mobility announced it will be joining the Institute of Automated Mobility (IAM), a public-private consortium established by Governor Ducey in 2018 to shape the future of transportation safety, science and policy. The collaboration will leverage emerging technologies to advance mobility solutions with an emphasis on safety and efficiency. Key focus areas will include systems integration, data capture and sharing, and smart infrastructure deployment. Arizona has been labeled “The place where automated vehicles go to learn” by the New York Times. Cox looks forward to collaborating with the Institute of Automated Mobility and its vast network of innovative transportation thought leaders to further facilitate the expansion of driverless technology. In addition, as electric vehicles (EV) increasingly integrate with AV technology, today’s partnership has the potential to bolster Arizona’s rapidly expanding EV industry.

Cox Automotive Mergers and Acquisitions (M&A) Activities

In January 2021, Cox Automotive announced the acquisition of Dickinson Fleet Services, a mobile maintenance provider for medium and heavy-duty trucks and trailers in North America. This investment significantly bolsters the capabilities and geographic reach of Cox Automotive Mobility’s nationwide Pivet fleet services marketplace. Fleets and technology will play a more substantial role in an A.C.E.S. (autonomous/aerial, connected, electric and shared) future, resulting in significant increases in miles traveled per vehicle and a more frequent need for service and maintenance. Cox Automotive also acquired Fyusion, a computer vision company and leader in immersive vehicle imaging solutions for automotive and other industries.

In September 2021, Cox Automotive Mobility announced a foundational investment for its new global EV battery service network with the acquisition of Spiers New Technologies (SNT), a leading service provider for EV battery lifecycle management. As EVs take center stage, battery production, health and lifecycle management will become increasingly important and challenging for OEMs, dealers, fleet providers and consumers. The acquisition of Spiers New Technologies, which currently has operations in the U.S. and Europe (The Netherlands), will allow Cox Automotive Mobility to establish a comprehensive global offering of EV battery service capabilities to meet the needs of its customers across the US, UK, and continental European markets.

Cox Automotive Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Cox Automotive applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Cox Automotive and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Cox, DealerTrack DMS, VinSolutions CRM customers.

Cox Automotive Overview

Ownership: - Cox Enterprises

Number of Employees: 27000

Functional Markets: Content Management, CRM, eCommerce, ERP Financial, ERP Services and Operations Management, SPM,

Key Verticals: Automotive,

Cox Automotive Key Enterprise and Cloud Applications

Cox, DealerTrack DMS, VinSolutions CRM

Cox Automotive Revenues, $M:

Type/Year 2020 2021 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Cox Automotive Revenue Breakdown By Type, $M:

Type License Prof. Services Hardware Support & Maintenance SaaS PaaS IaaS Other (Non Enterprise Application Revenues) Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Cox Automotive Revenues By Region, $M

Region % of Total Revenues 2021 Total Revenues, $M 2021 Enterprise Applications Revenues, $M 2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Cox Automotive Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Cox Automotive Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Cox Automotive Customers

No. of Cox Automotive Customers: 40000

No. of Cox Automotive Enterprise Applications Customers: x

No. of Cox Automotive Cloud Customers: x

No. of Cox Automotive Cloud Subscribers: x

Cox Automotive has more than 40,000 auto dealer clients across five continents, they act to bridge the gap between consumers, manufacturers, dealers, and lenders at every stage of the automotive experience.

Cox Automotive Market Opportunities, M&A and Geo Expansions

Because of the increased popularity of online car buying, Cox Automotive aims to equip auto retailers to meet their consumers’ shopping and buying needs – whatever they might be. That is done with a comprehensive suite of digital retailing tools that enables the personalization that consumers demand and delivers a great experience no matter what purchase path a consumer chooses.

Cox Automotive Risks and Challenges

New-vehicle prices jumped up for a seventh straight month and hit another all-time high in October 2021, surpassing $46,000 for the first time, according to a new report from Kelley Blue Book. At $46,036, the average transaction price (ATP) for a new vehicle was up 12.9% (or $5,266) from one year ago in October 2020 and up 2.0% (or $910) from September 2021. With tight supply and continued demand, new-vehicle prices remain elevated overall. The average new vehicle is now selling well above the manufacturer’s suggested retail price (MSRP), with the ATP clocking in at 2% above MSRP in October. In other words, buyers were paying an average of $800 over sticker price last month. In October 2019, transaction prices were roughly $2,300 below MSRP. High prices may be impacting sales, but it’s hard to know for certain with new-vehicle supply remaining so tight. Total new-vehicle sales increased slightly in October to 1,056,137, a 4.1% month-over-month increase. Sales, however, were down 22.4% compared to one year ago and down 21.0% compared to October 2019. New-vehicle inventory remains far below healthy levels, and many automakers are steering available microchips to higher-end, higher-margin products. As a result, volumes are depressed, but sales revenue has jumped significantly.

Cox Automotive Ecosystem, Partners, Resellers and SI

In July 2021, Penske Automotive Group and Cox Automotive announced they had jointly developed a transformational, fully automated technology platform to enable the online retail sale of used vehicles. The automated online buying platform, which is owned exclusively by Cox Automotive, allows consumers to select from high-quality, preowned vehicles through PAG’s US CarShop used vehicle SuperCenters and franchised dealerships. Cox Automotive’s patent-pending artificial intelligence retail technology, Esntial Commerce™, powers CarShop’s U.S. digital platform to provide consumers with an automated,100% online vehicle purchase. Features include personalized monthly payments across all inventories, trade-in capabilities, application, approval for financing, digital contracting, and digital signatures. Esntial Commerce offers payment personalization based on the consumer’s risk profile, selected vehicle, and preferred deal structure using an AI/machine learning algorithm. Offering actual financing and the ability to immediately transact online allows consumers to move forward confidently, knowing their financing has been approved.

Cox Automotive Cloud Infrastructure Insights

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  • Cox Automotive Public Cloud and Infrastructure (IaaS)
  • Cox Automotive Platform (PaaS)
  • Cox Automotive Application Delivery
  • Cox Automotive Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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