Crownpeak Strengths, Domain Expertise, and Key Differentiators
Crownpeak offers a suite of tools that deliver the industry's fastest time-to-market across web content management, optimization, governance, and privacy UX. Crownpeak helps brands quickly create and deliver digital experiences that build trust and maximize customer lifetime value. On top of its CMS, Crownpeak includes built-in personalization and testing tools, on-site tag and performance monitoring, and content governance. Crownpeak provides the world's only API-based consent-as-a-service system, able to optimize progressive consent across all devices and channels.
In November 2019, Crownpeak signed a new partnership with data privacy management platform WireWheel, creating a new full suite of powerful California Consumer Privacy Act (CCPA) privacy tools ahead of the regulation's January 1, 2020 implementation. The partnership brings together Crownpeak's leading consent solutions with WireWheel's expertise in the area Subject Rights Request (SRR) management, a critical CCPA requirement that is often challenging for companies to operationalize efficiently and securely. Crownpeak will incorporate WireWheel's SRR capabilities within its consent experience platform – the Universal Consent Platform (UCP).
The partnership with BEACON will extend and improve the external-facing consumer experience of consent-giving within Crownpeak's Digital Experience Management (DXM) and Universal Consent Platforms. In addition, BEACON will work with Crownpeak to extend its business practices horizontally, into ToS and all other forms of EULAs, and will also become Crownpeak's premier partner for production efforts on this initiative, which make custom systems for companies that go beyond check-box compliance and redefine the global standard for consent-giving best practices.
Crownpeak Recent Developments
"In September, Crownpeak launched of the Crownpeak Experience Optimization Engine, powered by Dynamic Yield. With this solution, companies can create, optimize and deliver individualized digital experiences across channels, at scale – increasing revenue, loyalty and engagement. The solution comes as part of a strategic partnership, aimed at helping more companies harness the power of personalization, between Crownpeak and Dynamic Yield, the Experience Optimization platform.
Crownpeak launched a new extension - Adobe's Cloud Platform tag-management facility, to help marketers simplify compliance with global privacy laws while delivering premium quality user experiences in Adobe Cloud."
Crownpeak Mergers and Acquisitions (M&A) Activities
In March 2021, Crownpeak entered into a definitive agreement with German IT service provider Adesso SE to acquire Adesso subsidiary e-Spirit. Headquartered in Germany, e-Spirit enables businesses to rapidly deliver personalized, content-rich experiences across online channels.
In 2017, Corownpeak acquired Evidon, a provider of compliance and monitoring solutions for digital experiences. Evidon's solutions directly complement Crownpeak's platform by monitoring the exceptionally complex digital marketing ecosystem to ensure control and transparency throughout the digital supply chain. The acquisition expands Crownpeak’s Digital Quality Management offering by adding new monitoring and consent solutions that are essential for websites and applications to comply with privacy laws and programs around the world. The year before Corownpeak merged with UK-based ActiveStandards to provide clients with the only cloud-first DXM platform that features built-in DQM. The combination of the two companies created a platform that transforms the way brands communicate, relate, and connect with their customers.
Crownpeak Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Crownpeak applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Crownpeak and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Crownpeak Digital Experience Manager customers.
Crownpeak Overview
Ownership: - x
Number of Employees: 150
Functional Markets: Content Management, CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Crownpeak Key Enterprise and Cloud Applications
Crownpeak Digital Experience Manager
Crownpeak Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Crownpeak Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Crownpeak Enterprise Applications Revenues By Functional Markets, $M:
Crownpeak Enterprise Applications Revenues By Verticals, $M:
Crownpeak Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Crownpeak Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Crownpeak Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Crownpeak Customers
No. of Crownpeak Customers: 500
No. of Crownpeak Enterprise Applications Customers: 500
No. of Crownpeak Cloud Customers: 500
No. of Crownpeak Cloud Subscribers: x
"Hundreds of Global 2000 customers – including Toyota, Healthgrades, and Unilever – rely on Crownpeak to deliver privacy-first and high-quality digital experiences with a quicker time to market.
Among its customers are Freddie Mac, DXC Technology, Sony, Combined Insurance, Barclays, Nestle, American Express, Bed Bath & Beyond, Oracle, Prudential, Delta Airlines, Canon, Siemens, Tipico, Daler Rowney, JAMS, Carestream Dental, Doterra, and many other."
Crownpeak Market Opportunities, M&A and Geo Expansions
In September 2021, Crownpeak unveiled a new digital experience optimization tool called Crownpeak Experience Optimization Engine. With Crownpeaks’ recent research showing that 94% of B2B businesses prioritize agility when delivering meaningful digital experiences, the new solution is designed to allow users to effectively build and manage their buyer experiences for multiple channels at scale. The Engine is the product of a partnership between Crownpeak and experience optimization platform Dynamic Yield, and aims to provide clients with the tools to build, test and deploy digital experiences from one location. Users can create relevant digital content for each stage of the buyer’s journey to help increase revenue and engagement in all appropriate channels.
The two acquisitions (ActiveStandards in 2016 and Evidon 2017) were supported by K1 Investment Management, an investment firm focused on enterprise software companies globally. K1 has invested over $100 million of equity behind the combination, with additional capital available for further investment. In December 2016, Crownpeak signaled a change with the launch of a new logo and company expansion. The company introduced a new branding and concurrent refresh a portion of the company website. As an addition to the headquarters in Los Angeles and office in London, the company expanded to Denver.
Crownpeak Risks and Challenges
M&A activities inspired some executive changes. Jim Yares, formerly COO of CrownPeak, is the new CEO of the merged company. ActiveStandards CEO Simon Lande and CrownPeak’s former CEO, Jim Howard, remained as advisors to the combined company, which now includes more than 100 employees.
Crownpeak Ecosystem, Partners, Resellers and SI
Crownpeak mostly makes direct sales. Crownpeak Technology Partners are Amazon Web Services, Adobe, Box, Bynder, Demand Base, IBM, Janrain, Lingotek, Marketo, Salesforce, SDL, TransPerfect, Webtrends, Veeva, WireWheel. Service Partners are Arke, Brillio, WillowTree, DEPT, Epsilon, Falcon-Software Company Inc, Accelerate Business Solutions, Beacon, Fusion Alliance, iMedia, Mapleton Hill, NMQ Digital, Sagepath, Trivident, VShift.
Crownpeak Cloud Infrastructure Insights
Subscribe to read more about:
- Crownpeak Public Cloud and Infrastructure (IaaS)
- Crownpeak Platform (PaaS)
- Crownpeak Application Delivery
- Crownpeak Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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