Deem Among Cloud Top 500

1330 Broadway

Oakland, CA, 94612, United States

1 415-590-8300


Deem Strengths, Domain Expertise, and Key Differentiators

Deem Etta brings beautiful design, machine learning, and customization together to provide the business travel ecosystem with a dynamic and seamless platform - all the way from shopping and booking to applying policy and managing costs. Deem, also known as and operated by Rearden Commerce, sells cloud commerce applications for customers, merchants, and their partners. Deem Work is an integrated suite of travel, expense, and purchase services. Deem distribution network of 200 million individual consumers, 10 million SMBs and 65,000 larger enterprises, and 1.2 million participants in its merchant network.

Deem Recent Developments

The Etta platform was introduced by Deem in February, 2021. A full redesign of its Work Fource software, Etta was created using a human-centered design and mobile-first approach, and offers an intuitive, consumer-like booking and management solution.

Deem launched corporate travel booking software Deem Rise. The software will attempt to help small and medium-sized businesses (SMBs) with managing travel and saving money. With the offering, Deem is targeting SMBs without full travel staffs, providing new benefits like guidance on quickly-evolving travel requirements, a creed of care and support for travelers during their journeys, potential cost savings and solutions to prevent issues with online bookings, the release states.

Deem launched the first virtual payment provider program with Conferma Pay, a leading FinTech company specializing in virtual card technology. The new program allows corporations to use virtual payment solutions for travel spend, starting with hotel bookings and extending to airfare and ground transportation.

In June 2019, Deem is expanding its current Open Expense Alliance program and upgrading current expense customers to Certify’s expense solution. Deem Open Expense Alliance partners currently include Appricity, Certify, Chrome River, Expensify, Infor Expense Management, Oracle, and others.

In November 2018, Deem made a partnership with Avis India to offer car rental content to business travelers around the world. The new integration brings the Avis India Chauffeured Driver content to Deem powered travel platforms including Sabre, Apollo, GetThere, Egencia, and Deem Work Fource. All bookings will automatically write back to the respective GDS for travel management servicing.

Deem Mergers and Acquisitions (M&A) Activities

In February 2016, Deem acquired Whisk, the company behind Ridgeback, the next-generation Software-as-a-Service (SaaS) back-office solution for ground transportation operators. The acquisition of Whisk will help strengthen Deem's industry-leading line of car service applications, a now complete technology solution for operators and corporations alike. The Deem Car Service applications include a SaaS back-office, auto-dispatch capabilities for advanced-schedule and real-time reservations, mobile and online applications, and more. Operators on the Deem Car Service network are also able to offer their customers access to Deem's full range of travel and expense management applications.

Deem Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Deem applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Deem and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Deem Etta customers.

Deem Key Enterprise and Cloud Applications

Deem Etta

Deem Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Deem Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Deem Revenues By Region, $M

Region% of Total Revenues2021 Total Revenues, $M2021 Enterprise Applications Revenues, $M2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Deem Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Deem Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Deem Customers

No. of Deem Customers: 50000

No. of Deem Enterprise Applications Customers: x

No. of Deem Cloud Customers: x

No. of Deem Cloud Subscribers: x

Deem connects a large and diverse ecosystem of more than 50,000 customers, 100,000 merchants, 11 million unique products and services, and 40 channel partners across a one-of-a-kind business commerce network, enabling them to lower costs, increase revenue and deepen customer loyalty. Among its customers are: 3M, eBay, Guitar Center, LG, Metlife, Nielsen, Pepsi, Siemens, MetLife, Coca-Cola, McKinsey, GlaxoSmithKline, Goldman Sachs, GSK, and others. Merchants selling on Deem include hyper-local establishments and national brands such as Home Depot and Virgin America.

Deem Market Opportunities, M&A and Geo Expansions

Available both on desktop and as an iOS mobile app, Etta includes personalization features, such as applying traveler preferences and loyalty memberships. Deem’s innovative Travel SafetyCheck (available at launch on desktop and web app) presents hotel neighborhood safety scores as well as current and historical COVID-19 caseloads in the selected area. Armed with this information during the booking process, travelers are empowered to make the best choices for themselves and their companies.

In May 2019, Deem plans to create 50 jobs at a new European Innovation Centre in Dublin. The expansion is part of a growth strategy that will see the company doubling its workforce around the world, including at its headquarters in San Francisco.

In July 2018, Deem launched Deem Rise, a new travel booking and management experience created for travel management companies (TMC) to profitably serve the needs of small to mid-sized (SMB) corporations. Deem released the product with a number of key TMCs, who are using the product for a growing customer base and an aggressive innovation roadmap, including Acendas Travel, Campbell Travel, Direct Travel, and Ovation.

In July 2018, Deem, launched of Deem Emerging, a new travel booking and management experience created for small to mid-sized corporations to better manage their travel programs.Deem Emerging is a mobile-first, self-service solution for corporations with small to mid-sized travel programs and fewer customization needs. It provides the most “traveler-loved” features of Deem’s enterprise-level platform at a cost-effective scale.

In May 2018 Deem and Travel Edge, a provider of travel services to the corporate travel industry, announced they have entered a multi-year strategic partnership. Under the agreement, Travel Edge will resell Deem Work Fource to current and future clients.

Deem Risks and Challenges

After discontinuing Deem Expense, clients of the system will transition to Certify, one of the expense systems participating in Deem's Open Expense Alliance. Deem said the company's "intense focus" on travel meant it couldn't dedicate the necessary resources to develop its own expense solution. Despite its deep-pocket backers, Rearden Commerce, now known as Deem, appears to have missed some significant trends including sharing economy and mobile payments services like Square.

The growing popularity of ridesharing companies such as Uber has shaken up the taxi and car-service industry, a sector that has been a big focus of Deem’s expense management strategy. Its 2013 purchase of Home Run for its daily deal services raised additional questions about its grand vision.

Deem Ecosystem, Partners, Resellers and SI

Deem and Deltek partnered to integrate Deem’s travel management platform into Deltek’s time and expense management solution. This integration will simplify the travel and expense experience for project-based businesses and business travelers, saving valuable time for billable resources in the government contracting and professional services industries.

Deem partners with NetSuite, Foursquare, Microsoft, Mastercard, American Express Business Travel, Carlson Wagonlit Travel, Enterprise Holdings, Sabre, SuperShuttle, Travel Leaders, and Travelport. In China, Deem partners with Chinasoft.

In June 2018, Deem made a partnership with SuperShuttle, owned by Transdev, to bring ground transportation to all levels of business travel. The new partnership adds SuperShuttle content, including shuttles, black cars, and SUV’s, alongside other ground transportation providers, inside Deem’s corporate traveler booking platform, Work Fource. The integration with SuperShuttle provides customized options to travelers based on policy, location, and itinerary - dynamically and in real-time.

In May 2018, Deem and American Express Global Business Travel (GBT), a leading travel management company, announced a multi-year continuation to service corporate travel customers through Deem’s online travel booking and management technology platform, Work Fource.

Deem Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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