Domo Strengths, Domain Expertise, and Key Differentiators
Founded in 2010, Domo is shaking up the business intelligence market by offering users easy access to real-time data for improving operational performance and processes in each business function. Domo is a cloud-first, mobile-first platform designed to provide end-to-end analytics and BI functionality OR integrate into existing frameworks to solve more discrete data challenges such as building richer and more automated data pipelines. In other words, Domo can be used as the entire BI stack or be used to bridge gaps in existing infrastructure using components of the Domo platform.
With a focus on end-user self-service, the Domo Appstore provides hundreds of business apps (pre-packaged content and advanced visualizations) built by an expanding publisher ecosystem to help users get up and running quickly with their data in the platform, providing context to what the data means.
the Q322 was the 5th consecutive quarter of 25% billings growth and also achieving a customer retention rate of 90%.
Domo has also added advanced analytics features with Analyzer, a smart Alert Center, and Data Lineage to name a few. Domo's developer toolkit makes it easy for customers or partners to quickly build and deploy complex apps on top of the Domo platform.
Domo Recent Developments
In September 2021, Domo unveiled Sandbox, new development and testing environment built on the Domo platform, to help customers more easily create and promote content into production across the enterprise. Sandbox adds to Domo’s growing list of enterprise-strength capabilities that help customers more easily solve challenges that are common with the increased demand for large-scale BI and analytics deployments.
In March 2021, Domo unveiled over 100 new features to make it easier for everyone to understand, interact with, and leverage data. Included among these features are new augmented capabilities that reduce the technical barriers for any business decision-maker to be more data curious and more effectively put data to work.
Furthermore, in March 2021, Domo introduced the Industry’s first multi-cloud data offering for modern BI, giving business decision-makers a single interface from which they can leverage data across multiple cloud data platforms, without ever having to worry about where the data is coming from or what tools they must use to access it. This new offering will help customers overcome the challenges of data access and agility in today’s complex modern IT environments, in which new data sources are regularly being introduced and added, while the need for real-time actionable insights remains imperative for business decision-makers everywhere.
In March 2020, Domo launch new capabilities in the Domo Business Cloud, including automatic machine learning (AutoML), recommended actions, and drag-and-drop predictive model deployment through support for Amazon SageMaker Autopilot. Amazon SageMaker Autopilot is an Amazon Web Services (AWS) solution that automatically trains and tunes ML models based on data provided by a customer. Companies can now use their data in Domo as input into Amazon SageMaker Autopilot and automatically create the highest performing model and deploy a prediction pipeline that adapts to new, incoming data. The combination of Domo and Amazon SageMaker Autopilot helps make ML accessible to more employees and propels ML-driven insights for business. Auto ML also further extends Domo’s commitment to embracing and including preferred data science technologies such as Python, R, Jupyter, and now Sagemaker as first-class integrations into the Domo platform. Also in March Domo launched Domo’s COVID-19 products that use the Domo platform to help anyone see and understand COVID-19 data – including economic insights, National Paycheck Protection Program (PPP) data, mobility data by Google and Apple, and more – and embed any of the visualizations in their websites or operations. This data has been leveraged by nearly 800 Domo customers, and states such as Iowa, Nebraska, and Colorado, wanting to ensure their key stakeholders understand the impact of COVID-19.
Also in 2020, Domo launched Publish 2.0, which goes beyond read-only embedded analytics to help organizations leverage their data assets to create new value and services with customers, partners, and vendors while reducing the administrative overhead of managing data-driven services outside the walls of its organization. Publish 2.0 delivers all of Domo’s platform capabilities as services through turnkey, brandable analytic portals or embedded self-service analytic suites and services within a customer’s own SaaS products to empower rich, new interactive, and collaborative data experiences to drive the business forward. Domo also released its Intelligent Application platform, which gives developers a powerful, but an easy-to-use framework to deliver fully branded, mobile-ready, massively scalable app experiences for every part of a business at a fraction of the investment traditionally required. This innovation includes all the services and features of the Domo platform, which help reduce the cost and complexity in building and deploying apps to teams or across entire organizations to make business processes more automated and intelligent. This also includes an entire suite of write-back capabilities that allow apps to send new or updated data to any system connected to Domo.
In October 2019, Domo released Domo for Square app, sellers that have multiple Square accounts receive consolidated reporting of all their Square data through a pre-built Domo experience that’s available to them on any device. Once the data is consolidated in Domo, sellers have a variety of interactive and powerful visualizations to better understand what’s happening across their business. Filters in the app, for example, can help them discover new insights by visualizing important metrics such as period-over-period comparisons, or sales by category or sales-type – such as card or cash.
In June 2019 Domo introduced Domo for Amazon Web Services (AWS). Domo for AWS is a new purpose-built package that gives AWS customers an easy way to make data from nearly two dozen AWS services securely accessible to virtually anyone across the company to drive new business value. This new package includes more than 20 discrete connectors to AWS services including Amazon Simple Storage Service (Amazon S3), Amazon Redshift, Amazon Relational Database Service (Amazon RDS), Amazon Athena, Amazon Aurora, Amazon DynamoDB, Amazon CloudWatch, and AWS Billing and Cost Management. Domo for AWS connectors provides a pre-built view of the data that is being connected and is in use by hundreds of mutual customers.
Domo Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Domo applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Domo and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Domo's Business Cloud customers.
Domo Overview
Ownership: - Nasdaq: Domo
Number of Employees: 917
Functional Markets: Analytics and BI, SPM, PaaS,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K318, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Domo Key Enterprise and Cloud Applications
Domo's Business Cloud
Domo Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Domo Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Domo Enterprise Applications Revenues By Functional Markets, $M:
Domo Enterprise Applications Revenues By Verticals, $M:
Domo Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Domo Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Domo Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Domo Customers
No. of Domo Customers: 2000
No. of Domo Enterprise Applications Customers: 2000
No. of Domo Cloud Customers: 2000
No. of Domo Cloud Subscribers: x
Domo has been actively selling since August 2012 signing on more than 300 paying enterprise customers within its first year of selling.
Domo has over 2,000 enterprise customers that include 40 percent of the Fortune 50 and brands such as Danaher, DENSO, eBay, The Honest Company, MasterCard, National Geographic, Rakuten, Softbank, Target, TELUS Corporation, Univision, and UnitedHealthGroup, to name a few.
Domo Market Opportunities, M&A and Geo Expansions
In June 2021, Domo rolled out its new Domo Everywhere offering that updates components of its existing embedded analytics solutions and makes available new capabilities to deliver a more powerful experience for organizations to improve customer experiences and create new revenue streams leveraging Domo’s powerful platform.
In April 2021, Domo launched the Domo COVID-19 Vaccination Tracker to make domestic and international vaccination data easily accessible, understandable, and actionable for all. Domo’s Vaccination Tracker has been added to the company’s free interactive Coronavirus Global Tracker, which has had more than 3 million page views to date. The Coronavirus Tracker has also been used by nearly 800 Domo customers in combination with their own business data to understand how to operate in this dynamically changing environment.
In February 2020, launched the next generation of the Domo Appstore including a new collaboration with Amazon Web Services (AWS) designed to help customers modernize any business process and get BI leverage at cloud scale in record time. Through Domo’s collaboration with AWS, customers will be able to access and integrate any data they’ve subscribed to from AWS Data Exchange directly in Domo and easily get that data into the hands of anyone across the business. AWS Data Exchange is a new service that makes it easy for millions of AWS customers to securely find, subscribe to, and use third-party data in the cloud.
In March 2019 Domo introduced the Domo IoT Cloud, a new offering that taps the power of the Domo platform to help customers harness the full potential of IoT data. The Domo IoT Cloud, with the industry’s largest set of pre-built API connectors for IoT data, empowers customers to more easily create business value from machine and device data, whether it’s coming from the shop floor or out in the field.
Billions of machines can produce data, inform the world of their state of health and their actions. The challenge is that to date there has been no easy way to capture all that information. Domo aims to bridge the digital divide and close the gap between machines and people by delivering the data to those who cannot only report on what is going on with their devices but also invoke action. Domo’s IoT Cloud connects to thousands of unique data sources and allows customers to combine real-time IoT data with operational data from anywhere in their business while overlaying third-party data sources to get the most complete picture of what is happening. With data connected to the Domo IoT Cloud, an entire organization can use rich, interactive data visualizations, seamless desktop and mobile experiences, AI-driven alerts, and robust sharing and collaboration tools to make smarter, data-driven decisions on any connected device.
In February 2019 Domo introduced the new Domo Integration Cloud, a new iPaaS solution that simplifies and securely manages the implementation and management of an organization’s entire data ecosystem. The Integration Cloud leverages the power of Domo’s back-end data integration and management features and bundles them with new tools, making them available in one distinct, unified iPaaS offering. With more than 600 plug-and-play cloud connectors, Domo’s Integration Cloud is the first solution that enables secure integration and bi-directional data exchange, live cache, and data transformation in the cloud, on-premises, or hybrid environments through federated queries. Data is prepared with visual integration flows and is securely accessed and controlled through Domo’s data governance tools. To round out the offering, the Domo Integration Cloud offers an API manager as well as a third-party developer kit to build custom data connectors. The Domo Integration Cloud provides rapid time to value.
In November 2018, Domo expanded its solutions for retailers with the general availability of a new Retail Suite. This new offering includes the Domo Store Performance App and the Domo Product Performance App, which empower retailers to leverage real-time data to make better decisions and take actions to stay competitive while improving business performance.
In October 2018, went live with Amazon Web Services (AWS) in Japan, as it expands to meet the growing needs of customers and partners in the country, as well as global customers with worldwide operations.
This announcement highlights Domo’s continued growth and footprint, following previously announced AWS expansions in Europe, the Middle East and Africa (EMEA), and the Asia Pacific regions.
Domo Risks and Challenges
Domo’s architecture allows the platform to easily scale into the enterprise market. That could leave room for other fast-growing BI vendors to complete with Domo in this space.
Domo Ecosystem, Partners, Resellers and SI
In March 2020, Domo expanded its infrastructure in North America and is now live with a new data center running on Amazon Web Services (AWS) in Canada. This expansion will provide regional support and data governance for customers in that region as well as global customers with worldwide operations.
The Domo Business Cloud gives companies BI leverage at cloud scale in record time. This new Domo data center is the company’s latest move establishing its commitment to serving Canadian customers from coast to coast and in providing localized support to its growing base customers.
In October 2019, Domo signed a partnership with Snowflake, the data warehouse built for the cloud, that enables joint customers the ability to go from insight to action in real-time with their data. Through a new native API integration and a go-to-market agreement, the partnership between the cloud companies will impact customers as they move more data to the cloud to leverage the flexibility, scalability, and security it provides. Snowflake-Domo combination provides flexibility and speed to help its business be more productive.
In June 2019 Domo formed a partnership with Zendesk, to help customers better manage their IoT solutions and offer a better, proactive service experience to their end-users. As part of this partnership, Domo and Zendesk launched the Zendesk Customer Success for IoT App, an application built on top of the Domo IoT Cloud, to provide end-to-end management of data from device to end-user. With this new app, companies can merge their Zendesk data with data from other sources, all in the Domo platform.
Among Domo partners are Blue Moon Digital, BT Partners, Piston, Razorfish, Red Door Interactive, ROI DNA, Search Discovery, Acceleration, APP Annie, Archer Malmo, BOX, Brandwatch, ByTeCurve, and many others.
Domo Cloud Infrastructure Insights
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- Domo Public Cloud and Infrastructure (IaaS)
- Domo Platform (PaaS)
- Domo Application Delivery
- Domo Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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