emBlue Strengths, Domain Expertise, and Key Differentiators
EmBlue is a software (ASP) that allows companies to effectively contact their customers via email. It provides detailed reports on who opened their messages and what actions they took. emBlue platform and strategic team build up your customers’ journey, walking you across an array of channels making your messages relevant and lasting. Omnichannel means touching base with your contacts customizing your offers in a unique experience through email, SMS, text, push notification, and more.
emBlue Recent Developments
emBlue developed a new functionality called OnSite, which allowed the creation of pop-ups to make promotions and accelerate sales, or subscription to news or events. With OnSite personalization is enabled for pop-ups, adding images, texts, and links with a message of interest that allowed turning each visit into a new client and the known users into recurring clients.
emBlue Mergers and Acquisitions (M&A) Activities
In March 2021 emBlue, acquired Denver-based Zenman for their reputable expertise and phenomenal team. Zenman offers innovation in the world of web design and development, staying informed about web trends, while providing features to clients based on their industry and desired functionality. emBlue uses integrated communications channels like email, SMS, and push notifications with a permanent 360 success and tech team. The two groups will marry the individual companies’ expertise, optimizing customer experience and providing stellar results.
emBlue Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying emBlue applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of emBlue and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified emBlue Platform customers.
Ownership: - x
Number of Employees: 150
Functional Markets: CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K23, Higher Education, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Professional Services, Retail, Transportation, Utilities,
emBlue Key Enterprise and Cloud Applications
emBlue Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
emBlue Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
emBlue Enterprise Applications Revenues By Functional Markets, $M:
emBlue Enterprise Applications Revenues By Verticals, $M:
emBlue Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
emBlue Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
emBlue Customers - Breakdown by Geo, Size, Vertical and Product
No. of emBlue Customers: 25000
No. of emBlue Enterprise Applications Customers: 25000
No. of emBlue Cloud Customers: 25000
No. of emBlue Cloud Subscribers: x
More than 25000 customers in the region use emBlue to manage their marketing automation campaigns and send emails, SMS and push notification. Companies from all industries use emBlue such as Naranja, YNF, Yapo, Costa, Claro, Banco Hipotecaria, Fenicio, Michael Page, Cencosud, Volala, El Comercio.
emBlue Market Opportunities, M&A and Geo Expansions
emBlue as an Omnichannel HUB tidies up client's customers information as it gives a 360 of their interactions, for far more efficient communication. With the flexible and scalable solution synching data among platforms to emBlue is enabled, to save time and focus on connecting with customers.
emBlue Risks and Challenges
There are no sales revenues outside Americas, in fact emBlue is present in 16 countries.
emBlue Ecosystem, Partners, Resellers and SI
emBlue connects natively to CRMs and e-commerce platforms. Some of them are: Magento, Facebook, Zapier, Woow Up Loyalty Marketing, and others.
emBlue Cloud Infrastructure Insights
Subscribe to read more about:
- emBlue Public Cloud and Infrastructure (IaaS)
- emBlue Platform (PaaS)
- emBlue Application Delivery
- emBlue Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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