Entrata Among Cloud Top 500

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Entrata Strengths, Domain Expertise, and Key Differentiators

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Entrata Recent Developments

In September 2021, Entrata, the property management platform, released Experian’s Verification of Income and the integration of Experian’s Precise ID® service to the platform. These services are now available to all clients. Experian’s Verification of Income and Precise ID solutions are premium features that have been built directly into Entrata’s advanced screening solution, ResidentVerify, to better protect property managers from fraud risk and empower them to more fully automate the applicant screening process.

In July 2020, Entrata added new functionality, Self-Guided Tours, which brings an end-to-end contactless touring solution to Entrata’s comprehensive, single sign-on platform of technology tools, features and services. Included with current licensing fees, this feature provides increased value and expanded functionality to the platform for Entrata’s partners at no additional cost. The new technology was developed to meet a growing industry demand in this space. Self-Guided Tours features a variety of customizable and flexible settings providing apartment communities with the ability to implement a personalized touring experience at their properties to better meet the evolving needs of a new generation of renters.

In March 2020, Entrata launched its Entrata Commercial product, further demonstrating the company’s commitment to providing the most comprehensive selection of property management solutions to an expansive market. As a full-service solution for the industry, Entrata Commercial includes a number of critical features including customizable building setup, accommodation of any lease type, flexible rent steps setup, NNN reconciliation, insurance tracking, reporting, access to real-time payment and maintenance information via Entrata’s TenantPortal and more.

In June 2019, 1 million units across all business verticals are now implemented onto Entrata Core, a comprehensive suite of accounting, leasing, purchasing and facilities software for the property management industry. The milestone was surpassed earlier this month.

In February 2018, Entrata integrated with AvidXchange, one of the leading providers of accounts payable and payment automation solutions for midsize companies. With the Entrata platform, customers are able to manage their accounting, purchasing, facilities, leasing, data and reports all in one place. The integration is an extension of Entrata’s core accounting and property management services and gives customers an additional solution for invoice processing within the platform.

Entrata Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Entrata applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Entrata and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Entrata, customers.

Entrata Overview

Ownership: - x

Number of Employees: 2100

Functional Markets: CRM, ERP Financial, ERP Services and Operations,

Key Verticals: Construction and Real Estate,

Entrata Key Enterprise and Cloud Applications


Entrata Revenues, $M:

Type/Year20192020YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Entrata Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Entrata Revenues By Region, $M

Region% of Total Revenues2020 Total Revenues, $M2020 Enterprise Applications Revenues, $M2020 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Entrata Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Entrata Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Entrata Customers

No. of Entrata Customers: 20000

No. of Entrata Enterprise Applications Customers: x

No. of Entrata Cloud Customers: x

No. of Entrata Cloud Subscribers: x

Entrata currently serves more than 20,000 apartment communities nationwide, including 34 of the NMHC Top 50 Largest Managers. Among its customers are: Multifamily Management Inc., Asset Plus Companies, Vanguard Residential, ROSS Management Services, Gables Residential, FPI Management, Peak Campus, Hubbel Appartment Living, Audubon, The Valcal Group and others.

Entrata Market Opportunities, M&A and Geo Expansions

In July 2021, Entrata, has raised $507 million, led by Silver Lake, Qualtrics Founder Ryan Smith and Vivint Smart Home Founder Todd Pedersen, with participation from Dragoneer, Domo Founder and CEO Josh James, and other strategic investors. In addition, Pedersen and Silver Lake Managing Director Kyle Paster will join the company's board of directors.

In June 2019, Virginia Love has joined Entrata as Industry Principal on the organization’s executive team. Love will be directly involved in marketing, product, and sales as a liaison from the industry to these departments.

In February 2019, Entrata it’s in the final development stages of the first-ever pricing platform designed specifically for the student housing industry, Entrata Student Pricing. Entrata will discuss the product this week at the CampusConnex conference in Orlando, Fla.

Entrata Accounting for real estate managers grew 98 percent with more than 206,000 apartment units now live on the system.

Entrata Risks and Challenges

Entrata became the target of a lawsuit over copyrights infringement by Yardi Systems, one of the largest real-estate applications vendors. In February 2015, Entrata counter-sued Yardi for attempting to stifle competition for its products. There are over 1,000 mutual clients using products from the two vendors. The outcome of the lawsuits, which are still pending, could reshape the sphere of influence in the real-estate applications market.

Entrata Ecosystem, Partners, Resellers and SI

As of May 2021, Entrata directly integrates with Latch’s enterprise management platform, Latch Manager. The integration pulls information from a building’s Entrata system directly into Latch Manager through a one-way data sync. This eliminates the need for property managers to enter resident information multiple times like name, email address, phone number, and lease start date when adding new residents into the Latch system.

In June 2019, Entrata announced that 1 million units across all business verticals are now implemented onto Entrata Core, a comprehensive suite of accounting, leasing, purchasing and facilities software for the property management industry. The milestone was surpassed earlier this month.

Entrata employs more than 1,500 globally and it has plans to hire up to 191 new employees out of its new headquarters in Salt Lake City as part of its $6 million capital investment program.

Entrata Cloud Infrastructure Insights

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  • Entrata Public Cloud and Infrastructure (IaaS)
  • Entrata Platform (PaaS)
  • Entrata Application Delivery
  • Entrata Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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