GoTo Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

GoTo Strengths, Domain Expertise, and Key Differentiators

GoTo stands out as a category-defining force, empowering the modern workforce to excel securely across devices and locations. The company's dedication to remote work technology and the work-from-anywhere movement has positioned it as one of the world's largest SaaS companies, boasting millions of active users and over $1.3 billion in annual revenue. Its innovative product suite, including GoTo Resolve and GoTo Connect, reflects a commitment to simplicity and security.

GoTo Recent Developments

In February 2023, In a strategic move towards enhancing customer engagement, GoTo, the company renowned for simplifying IT management, support, and business communication through flagship products like GoTo Resolve, GoTo Connect, and Rescue, has unveiled its latest innovation - GoTo Customer Engagement. This groundbreaking multi-channel solution integrates GoTo Connect's exceptional phone system, cutting-edge customer communication tools, advanced analytics, and a unified inbox for digital channels. The launch underscores GoTo's commitment to providing businesses with a comprehensive platform to reach a wider audience, foster growth, and streamline customer interactions.

In February 2022, LogMeIn underwent a significant transformation, rebranding as GoTo to underscore its commitment to simplifying IT globally. This strategic move, beyond a mere name change, involved launching a streamlined product portfolio featuring GoTo Resolve and a revamped GoTo Connect for unified-communications-as-a-service (UCaaS). The company's dedication to enhancing remote work solutions was further evident in the October 2021 release of GoToConnect Legal, addressing the unique collaboration needs of the legal profession. Amid the COVID-19 pandemic, LogMeIn responded by introducing Remote Deployment for GoToMyPC, solidifying its position as a market-leading secure remote access solution.

GoTo Mergers and Acquisitions (M&A) Activities

In September 2022, GoTo finalized the acquisition of Miradore, a cloud-based device management provider, showcasing its commitment to expanding capabilities in securing and managing Android, Apple, and Windows devices. Earlier, in August 2020, the completion of LogMeIn's acquisition by affiliates of the Elliott Management Corporation marked a pivotal phase in its corporate journey.

GoTo Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying GoTo applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of GoTo and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified GoToConnect, GoToMeeting, GoToRoom, GoToTraining, GoToWebinar, Grasshopper, Jive, join.me, OpenVoice, Bold360, RescueAssist, GoToAssist Corporate and GoToAssist Seeit, LogMeIn Rescue, LogMeIn Central, GoToMyPC, LastPass, LogMeIn Pro customers.

GoTo Key Enterprise and Cloud Applications

GoToConnect, GoToMeeting, GoToRoom, GoToTraining, GoToWebinar, Grasshopper, Jive, join.me, OpenVoice, Bold360, RescueAssist, GoToAssist Corporate and GoToAssist Seeit, LogMeIn Rescue, LogMeIn Central, GoToMyPC, LastPass, LogMeIn Pro

GoTo Revenues, $M:

GoTo Revenue Breakdown By Type, $M:

GoTo Enterprise Applications Revenues By Functional Markets, $M:

GoTo Enterprise Applications Revenues By Verticals, $M:

GoTo Revenues By Region, $M

GoTo Direct vs Indirect sales

GoTo Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified GoTo Customers

No. of GoTo Customers: 2300000

No. of GoTo Enterprise Applications Customers: 2300000

No. of GoTo Cloud Customers: 2300000

No. of GoTo Cloud Subscribers: 45000000

GoTo's journey from a small-cap disruptor to a global SaaS giant is evidenced by its diverse customer base, including renowned names like 3M, AMD, IBM, and DHL. With over 2 million customers worldwide, the company's solutions cater to various industries and regions, fostering seamless communication and collaboration.

GoTo Market Opportunities, M&A and Geo Expansions

In the dynamic landscape of digital transformation, GoTo identifies substantial opportunities in horizontal and vertical markets. The company's expansion into new regions aligns with the evolving needs of businesses embracing cloud, IoT, AI, and ML technologies. The strategic focus on simplifying IT positions GoTo to tap into the growing market demand for efficient and secure remote work solutions.

GoTo Risks and Challenges

While GoTo navigates the challenges posed by the COVID-19 pandemic, including disruptions and increased demand for remote work solutions, internal considerations such as preemptive issue resolution are crucial. External risks include market competition and the ever-evolving technological landscape. Go-to-market challenges may arise in aligning product offerings with rapidly changing customer needs.

GoTo Ecosystem, Partners, Resellers and SI

GoTo's ecosystem thrives on robust technology integrations and partnerships. The company's collaboration with Capital One Spring, offering discounts on workforce solutions, exemplifies its commitment to supporting small- and medium-sized businesses. The GoTo Marketplace serves as a centralized hub for integrating applications and productivity tools, creating a personalized workflow for enhanced customer communication and collaboration.

GoTo Cloud Infrastructure Insights

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• GoTo Public Cloud and Infrastructure (IaaS)
• GoTo Platform (PaaS)
• GoTo Application Delivery
• GoTo Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: