HALO Branded Solutions Strengths, Domain Expertise, and Key Differentiators
HALO is the global leader in branded merchandise, uniform programs, and recognition and incentive solutions. With more than 1,800 employees in 42 global offices, they offer the industry’s most comprehensive range of capabilities, including creative services, technology solutions, logistics, and global sourcing.
HALO Branded Solutions Recent Developments
In May 2021 HALO revealed a relaunch of the Company’s corporate brand. The rebrand will impact all touchpoints, including the Company’s marketing and sales tools, digital platforms, social media, and direct mail. The brand messaging has also been incorporated into the Company’s vision and values.
According to Marc Simon, HALO Chief Executive Officer, “Our redesign and the powerful messaging associated with it will allow us to better articulate the extensive client capabilities and solutions we offer. We have experienced exponential growth the past several years as a result of our investment in these increasingly more sophisticated service offerings.”
HALO retained DeSantis Breindel, a leading B2B brand consultancy based in New York City, to collaborate with the Company in developing the new strategic branding approach. DeSantis Breindel conducted comprehensive research with key stakeholders, including current and prospective clients, to uncover market opportunities addressed with the enhanced brand.
HALO Branded Solutions Mergers and Acquisitions (M&A) Activities
In May 2022 HALO acquired BrandVia, a prominent industry distributor located in San Jose, California. According to Marc Simon, HALO Chief Executive Officer, “BrandVia plays a key role in building the brands of an elite list of major technology clients, including Salesforce, Adobe, LinkedIn, PayPal, and Nvidia. They have built a strong reputation based on a keen focus on innovative promotional solutions, client-centric service offerings, and a skilled sales and support team. Jim Childers, BrandVia CEO, and his team will infuse insight and expertise as HALO continues its expansion in the robust tech sector.
Childers noted, “HALO’s resources and capabilities will have an immediate and positive impact on our ability to create a more powerful brand experience for our clients. HALO’s expertise in global sourcing and distribution aligns well with the growing global footprint of our key clients. The breadth of HALO client services will allow us to provide clients with a deeper brand connection with key stakeholders domestically and around the world.”
Jim Stutz, HALO EVP of Sales and Business Development concluded, “The BrandVia team has built an impressive business based on understanding the needs of the top global brands in the rapidly growing tech sector. Our synergies will add value to clients and accelerate growth.”
BrandVia will maintain its San Jose staff and presence expanding HALO’s positive momentum in the innovative and fast-paced global technology market.
HALO Branded Solutions Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying HALO Branded Solutions applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of HALO Branded Solutions and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Halo Employee Recognition customers.
HALO Branded Solutions Overview
Ownership: - TPG Capital
Number of Employees: 2100
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K388, Higher Education, Healthcare, Leisure and Recreation, Hospitality, Manufacturing, Media, Professional Services, Retail, Transportation, Utilities,
HALO Branded Solutions Key Enterprise and Cloud Applications
Halo Employee Recognition
HALO Branded Solutions Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
HALO Branded Solutions Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
HALO Branded Solutions Enterprise Applications Revenues By Functional Markets, $M:
HALO Branded Solutions Enterprise Applications Revenues By Verticals, $M:
HALO Branded Solutions Revenues By Region, $M
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HALO Branded Solutions Direct vs Indirect sales
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HALO Branded Solutions Customers - Breakdown by Geo, Size, Vertical and Product
No. of HALO Branded Solutions Customers: 60000
No. of HALO Branded Solutions Enterprise Applications Customers: x
No. of HALO Branded Solutions Cloud Customers: x
No. of HALO Branded Solutions Cloud Subscribers: x
Their clients include over 100 of the Fortune 500 as well as thousands of mid and small-size organizations seeking to make a big impact with their brands and enhance their employee experience.
HALO Branded Solutions Market Opportunities, M&A and Geo Expansions
In 202 HALO acquired Captiv8 Promotions, an industry-leading distributor located in New York, New York. According to Marc Simon, HALO Chief Executive Officer, “Larry Shapiro has built an impressive business by focusing on creative product design and exceptional service to a list of blue-chip clients. The Captiv8 team’s core competencies align perfectly with the growing suite of client-centric offerings we provide at HALO. The addition of Captiv8 to our successful selling and operational teams in New York City—HALO Recognition and the (formerly) Axis Promotions group—will enhance our strategic market strength in this key market.”
HALO Branded Solutions Risks and Challenges
Changes in leadership in the company could change the company's strategy and growth.
HALO Branded Solutions Ecosystem, Partners, Resellers and SI
Mostly direct sales.
HALO Branded Solutions Cloud Infrastructure Insights
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- HALO Branded Solutions Public Cloud and Infrastructure (IaaS)
- HALO Branded Solutions Platform (PaaS)
- HALO Branded Solutions Application Delivery
- HALO Branded Solutions Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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