Higher Logic Strengths, Domain Expertise, and Key Differentiators
Higher Logic is a cloud-based engagement platform. Its data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, helps you track and manage interactions along each stage of the digital customer experience.
Higher Logic Recent Developments
"In September 2021, Higher Logic declared that Erika Jolly Brookes has joined the company as the new Chief Marketing Officer. In this role, Brookes will lead all brand, marketing, demand gen, and communications for the company to help achieve accelerated growth through acquisition and retention. Brookes was previously the Chief Marketing Officer for Springbot where she led its marketing team and helped the company achieve significant growth milestones as well as a team and product achievements. During Erika’s tenure at Springbot, the company won several awards, including the MarTech Breakthrough Award for Best SMB Marketing Platform.
In July 2020, Higher Logic released its new proprietary product feature, the Engagement Benchmark Score (EBS). The EBS gives customers a way to measure their engagement through data-driven insight into their community’s performance and provides them with a roadmap to increase future success."
Higher Logic Mergers and Acquisitions (M&A) Activities
"In May 2021, Higher Logic declared the acquisition of Vanilla, a Canadian cloud-based community software company. This acquisition brings together market-leading platforms in the association and corporate markets to serve more customers than any other community solution. At a time when human connection is more important than ever, Higher Logic will expand its offering to customers across new markets and geographies.
In July 2020, Higher Logic acquired Customer Imperative and with it, Gain Grow Retain, the world’s fastest-growing community of customer success leaders. The acquisition solidifies Higher Logic’s commitment to driving customer success and enabling customer success leaders to drive retention and growth through community, collaboration, content, and insights."""
Higher Logic Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Higher Logic applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Higher Logic and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Higher Logic, customers.
Higher Logic Overview
Ownership: - x
Number of Employees: 400
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K456, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Higher Logic Key Enterprise and Cloud Applications
Higher Logic Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Higher Logic Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Higher Logic Enterprise Applications Revenues By Functional Markets, $M:
Higher Logic Enterprise Applications Revenues By Verticals, $M:
Higher Logic Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
Higher Logic Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Higher Logic Customers - Breakdown by Geo, Size, Vertical and Product
No. of Higher Logic Customers: 3000
No. of Higher Logic Enterprise Applications Customers: 3000
No. of Higher Logic Cloud Customers: 3000
No. of Higher Logic Cloud Subscribers: 200 million
Higher Logic serves over 3,000 customers across 21 countries worldwide and supports over 2.4 billion community interactions annually.
Its customers are Canadian Produce Marketing Association (CPMA), CREW Network, Massachusetts Society of CPAs, American Society of Association Executives, Association for Information and Image Management, American Society of Cataract and Refractive Surgery, Global Equity Organization, Missouri REALTORS, Imperva, Rotary, American Cancer Society, Jama Software and many others.
Higher Logic Market Opportunities, M&A and Geo Expansions
"In April 2021, Higher Logic declared the release of a set of community products aimed at companies who wish to build, retain, and grow a loyal base of happy, successful customers. At a time when companies must think virtual first, online communities have become a vital solution to keeping customers connected and engaged with their brand. Higher Logic’s new community for customers' products helps companies improve the customer experience, tailor marketing efforts, build brand advocates, and scale support efforts. Whether a company is just starting with community or already has a sophisticated program in place, Higher Logic provides a tailored and scalable solution built for every company’s unique needs.
""Higher Logic has accelerated its growth in the Australian market through the COVID-19 pandemic demonstrating the power of community. Since the COVID-19 pandemic began, Higher Logic customers have seen notable increases in their community logins and discussions—some seeing over a 300% increase in new logins and almost 500% increase in discussions.
In January 2019, Higher Logic opened a new office in Sydney, Australia, the company’s first international location. The new location enables the company to efficiently service current customers and address the rapidly growing demand for its cloud-based customer engagement platforms and services across the Asia Pacific (APAC) region."""
"Higher Logic has accelerated its growth in the Australian market through the COVID-19 pandemic demonstrating the power of community. Since the COVID-19 pandemic began, Higher Logic customers have seen notable increases in their community logins and discussions—some seeing over a 300% increase in new logins and almost 500% increase in discussions.
In January 2019, Higher Logic opened a new office in Sydney, Australia, the company’s first international location. The new location enables the company to efficiently service current customers and address the rapidly growing demand for its cloud-based customer engagement platforms and services across the Asia Pacific (APAC) region."
Higher Logic Risks and Challenges
Expanding sales in other regions of the world will be a challenge.
Higher Logic Ecosystem, Partners, Resellers and SI
In May 2021, Higher Logic saw 20% year-over-year growth in new customers in Q1 2021 as organizations seek to leverage the power of engagement to connect with their customers and members. Higher Logic was also named a Leader in Online Community Management by G2 for the 8th consecutive quarter. Higher Logic further accelerated its growth trajectory in Q2, with its May 4, 2021 acquisition of Canada-based software company, Vanilla. With the addition of Vanilla, Higher Logic now serves more customers than any other community solution, extending its lead as the top engagement platform on the market.
In March 2018, Higher Logic partnered with Advanced Solutions International (ASI). Under the terms of the agreement, ASI will provide customers with Higher Logic for iMIS, a version of its flagship online community platform fully integrated with the iMIS 20 Engagement Management System (EMS).
Higher Logic Cloud Infrastructure Insights
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- Higher Logic Public Cloud and Infrastructure (IaaS)
- Higher Logic Platform (PaaS)
- Higher Logic Application Delivery
- Higher Logic Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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