Hootsuite Strengths, Domain Expertise, and Key Differentiators
In March 2019, Hootsuite launched an upcoming integration with Adobe Experience Platform. Developed collaboratively with Adobe, brings insights from social activity to Adobe's Real-Time Customer Profile, enabling Adobe customers to deliver omnichannel marketing initiatives informed by their customer's social media behavior. Hootsuite's Social Media Management trusted by more than 18 million customers and employees at more than 80% of the fortune 1000.
In April 2018, Hootsuite launch 'Hootbot', a sophisticated AI integration into the Hootsuite platform designed to maintain social conversations independent of human input. The culmination of twelve years of development, Hootbot eliminates the need for brands to be social on social.
Hootsuite Recent Developments
In September 2019, Hootsuite started collaboration with LinkedIn Marketing Solutions. The collaboration will provide customers with the ability to promote LinkedIn Pages content directly within the Hootsuite dashboard. The added capabilities will help customers save time, reach new audiences, gain quality leads, and ensure their return on ad spend is maximized.
In May 2019, Hootsuite launch of a Google My Business app integration in the Hootsuite platform and its new Google Preferred Partner status. This is Hootsuite’s second major Google integration launch in less than a year and is a testament to Hootsuite’s commitment to deepen its product integrations and alliance with Google. Hootsuite customers who also have a verified Google My Business profile can now easily create new posts and respond to customer reviews and questions all within the Hootsuite dashboard. This will allow Hootsuite customers to further engage with their customers and prospects and drive traffic to their businesses.
In March 2019, Hootsuite proclaimed an upcoming integration with Adobe Experience Platform. Developed collaboratively with Adobe, this first-of-its-kind integration will bring insights from social activity to Adobe’s Real-Time Customer Profile, enabling Adobe customers to deliver omnichannel marketing initiatives informed by their customers’ social media behavior. Once live, Hootsuite will deliver six integrated Adobe solutions, further cementing Hootsuite as Adobe’s preferred social media management partner.
In March 2018, Hootsuite entered into a credit financing agreement for up to US$50 million in growth capital from CIBC Innovation Banking. The agreement will enable Hootsuite to accelerate expansion in APAC, EMEA and LATAM. Further verticalize its platform offering for key industries like financial services, insurance, government and healthcare; and double down on its industry-leading ecosystem through existing and new strategic partnerships and integrations.
Hootsuite Mergers and Acquisitions (M&A) Activities
In March 2017, Hootsuite acquired Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company powering stories for today's biggest brands. In February 2017 Hootsuite acquired Digital Advertising Technology Leader, AdEspresso and Leading Social Analytics Company, LiftMetrix.
Hootsuite Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Hootsuite applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Hootsuite and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified HootSuite, customers.
Ownership: - x
Number of Employees: 1504
Functional Markets: Customer Relationship Management,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith Based Nonprofit, Youth and Elderly Care Nonprofit, Special Cause Nonprofit, Oil and Gas, Professional Services, Retail, Transportation, Utilities,
Hootsuite Key Enterprise and Cloud Applications
Hootsuite Revenues, $M:
|Type/Year||2018||2019||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Hootsuite Revenue Breakdown By Type, $M:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe|
Hootsuite Enterprise Applications Revenues By Functional Markets, $M:
Hootsuite Enterprise Applications Revenues By Verticals, $M:
Hootsuite Revenues By Region, $M
|Region||% of Total Revenues||2019 Total Revenues, $M||2019 Enterprise Applications Revenues, $M||2019 Cloud Applications Revenues, $M|
Hootsuite Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Hootsuite Customers - Breakdown by Geo, Size, Vertical and Product
No. of Hootsuite Customers: 2500
No. of Hootsuite Enterprise Applications Customers: 2500
No. of Hootsuite Cloud Customers: 18 million
No. of Hootsuite Cloud Subscribers: 18 million
More than 2,500 enterprise organizations such as AccorHotels, Allianz Worldwide Partners S. A. S. , eHarmony, Monster, Sony Music Entertainment and Virgin use Hootsuite to connect with customers on social. HootSuite operates on a freemium model and has over 18 million users in more than 175 countries, including 80% of the Fortune 1000.
Companies and organizations running HootSuite include Facebook, the Obama administration, HBO, Martha Stewart Media, Virgin Group, SXSW, Panasonic, Australian Red Cross, Jetstar Airways, and the City of Sydney, Zappos, The Gap, LockerGnome, WF, PepsiCo, Virgin, Fox, Sony Music, Roots Canada, Avis Budget Group, Inc., and Allianz Insurance PLC.
Hootsuite Market Opportunities, M&A and Geo Expansions
In October 2019, Hootsuite partnered with Proofpoint to ensure social media posts don’t hurt your brand. Hootsuite Enterprise customers who also subscribe to Proofpoint Social Syndicate can now access a new Predictive Compliance feature in Hootsuite’s dashboard. The AI-powered feature is designed to help companies in heavily regulated industries.
In May 2019. Hootsuite made a partnership with Merkle, a leading technology-enabled, data-driven performance marketing agency, to combine the benefits of their mutual relationships with Adobe to unlock the value of social in people-based marketing. The partnership between Hootsuite and Merkle enables organisations to integrate marketing across all channels by incorporating customer insights from social media into their data, providing a fully integrated customer experience and consistent messaging across channels.
In February 2017, Hootsuite acquired LiftMetrix, a social analytics company. The addition of LiftMetrix to Hootsuite's social marketing solution enables organizations to drive more effective marketing campaigns by giving them tangible insight into the ROI of their paid, earned and owned social campaigns.
The same period Hootsuite acquired AdEspresso, a SaaS solution for Facebook and Instagram advertising. With this acquisition, Hootsuite now sits at the nexus of more than $500 million in annualized social spend, providing organizations the ability to effectively engage with customers across paid, earned, and owned social media.
In March 2016, Hootsuite acquired Sales Prodigy, a mobile app built to help sales organizations tap into social selling opportunities. With Sales Prodigy, Hootsuite customers can quickly and easily find social selling opportunities and start conversations with prospects and customers in real-time on social media.
Hootsuite Risks and Challenges
For high-flyers like HootSuite, the challenge is to keep its enterprise customers more engaged and concerned with not just different social networks, but rather how user interactions will translate into tangible and lasting value for their brands as well as shareholders.
Hootsuite Ecosystem, Partners, Resellers and SI
In May 2019, Hootsuite partnered with Merkle, to combine the benefits of their mutual relationships with Adobe to unlock the value of social in people-based marketing. The partnership between Hootsuite and Merkle enables organizations to integrate marketing across all channels by incorporating customer insights from social media into their data, providing a fully integrated customer experience and consistent messaging across channels.
In May 2018, Hootsuite partnered with Pinterest resulting in the native integration of Pinterest into the Hootsuite platform. Following the trends uncovered in Hootsuite's 2018 Social Trends Report showcasing the growing importance of the use of images to engage customers and followers, all Hootsuite customers are now able to schedule and publish content directly to Pinterest.
With more than 250 best-of-breed partners and integrations, Hootsuite has the largest ecosystem of any other social media management platform. Among its Hootsuite's are: Microsoft, BrandWtch, Slack, Edelman and many others.
Hootsuite Cloud Infrastructure Insights
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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