Hootsuite Among Cloud Top 500

5 East 8th Avenue.

Vancouver, BC, V5T 1R6, Canada

+1 604-681-4668

https://hootsuite.com

88

Hootsuite Recent Developments

Acquired Sales Prodigy for mobile apps that help sales organizations tap into social selling opportunities.

Hootsuite M&A Activities

In 2017: Hootsuite acquired 1) AdEspresso, a top Facebook global advertising partner, offering one of the leading advertising technology solutions for Facebook and Instagram; 2) LiftMetrix, enabling organizations to drive more effective marketing campaigns by giving them tangible insight into the ROI of paid, earned and owned social campaigns; 3)Naritiv’s Snapchat analytics solution, offering analytic solutions to help companies understand and enhance the impact of digital campaigns on Snapchat.

Hootsuite Overview

Ownership: Blumberg Capital, Hearst Interactive Media, Geoff Entress, Social Concepts, Millennium Technology Ventures, OMERS Ventures, Insight Venture Partners, Accel Partners - x

Employees: 1000

Functional Market: Customer Relationship Management,

Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, Consumer Packaged Goods, Education, Government, Healthcare, Insurance, Leisure & Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil and Gas, Professional Services, Retail, Transportation, Utility,

Hootsuite Key Enterprise & Cloud Applications

HootSuite,

SCORES Analysis

Hootsuite Strengths

In 2014 Hootsuite attracted considerable fanfare after raising a new round of $60 million in financing(totalling $250 million in funding so far) as well as more than 10 million users.

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. HootSuite’s Enterprise solution experienced significant growth with more than 700 new customers in 2013, including 61 enterprise customers in the APAC region and 298 customers in the EMEA region.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Hootsuite Revenues, $M:

Type/Year 2015 2016 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Hootsuite Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Hootsuite Revenues By Region, $M

Region % of Total Revenues 2016 Total Revenues, $M 2016 Enterprise Applications Revenues, $M 2016 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Hootsuite Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Hootsuite Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

Don't Miss our Customer Database


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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Hootsuite Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Hootsuite Risks

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  • Ability to handle internal and external risk and challenges

Hootsuite Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Hootsuite Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).




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