Hootsuite Strengths, Domain Expertise, and Key Differentiators
Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn and YouTube. Based in Vancouver, Hootsuite has close to 1,000 staff members in 13 locations, including Toronto, Bucharest, Milan, Rome and Mexico City. The company has more than 18 million users in over 175 countries.
Hootsuite Recent Developments
Hootsuite is finalizing its preparations to go public on the Toronto Stock Exchange before the end of the year, with a target to raise $200 million CAD.
In October 2021, Hootsuite and TINT, the enterprise User-Generated Content platform, have further expanded their partnership, empowering users to leverage Employee-Generated Content (EGC) through Hootsuite Amplify. Hootsuite Amplify provides a sophisticated approach to boosting reach and brand awareness by encouraging employee advocates to find their voice on social. It is leveraged by leading organizations like Sodexo, Meliá Hotels, Ochsner Health, and Georgia State University to manage highly successful advocacy programs.
In March 2021, Hootsuite launched new IGTV media and metrics available via the Instagram Graph API, released by the social network on March 16, 2021. Analytics on the beloved content types that have become an integral part of the Instagram experience are now available within Hootsuite Impact, the tool that allows users to track, analyze, and understand audience engagement on social. With the new API capabilities, Hootsuite Impact customers can now better optimize their Instagram content strategies via the addition of IGTV post-performance alongside photos, videos, carousels and stories—while leveraging data to find out which posts are garnering the best ROI. Impact customers can now track the performance of IGTV posts, alongside other Instagram content with metrics like: Impressions, Reach, Likes, Comments, Engagement, Saves, and Video views.
Hootsuite Mergers and Acquisitions (M&A) Activities
At the beginning of 2021, Hootsuite acquired Sparkcentral, a leading SaaS provider enabling the future of digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. Based in Hasselt, Belgium, and New York City, Sparkcentral is a best-in-class social and digital customer care platform, with deep integrations into the core business systems of today’s customer-centric organizations. Sparkcentral works with leading brands such as Air Canada, Slack, JetBlue, Axa and Careem.
In March 2017, Hootsuite acquired Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company powering stories for today's biggest brands. In February 2017 Hootsuite acquired Digital Advertising Technology Leader, AdEspresso and Leading Social Analytics Company, LiftMetrix.
Hootsuite Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Hootsuite applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Hootsuite and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified HootSuite, customers.
Ownership: - x
Number of Employees: 1550
Functional Markets: CRM,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K490, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Hootsuite Key Enterprise and Cloud Applications
Hootsuite Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Hootsuite Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Hootsuite Enterprise Applications Revenues By Functional Markets, $M:
Hootsuite Enterprise Applications Revenues By Verticals, $M:
Hootsuite Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
Hootsuite Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Hootsuite Customers - Breakdown by Geo, Size, Vertical and Product
No. of Hootsuite Customers: 200000
No. of Hootsuite Enterprise Applications Customers: 4000
No. of Hootsuite Cloud Customers: 18 million
No. of Hootsuite Cloud Subscribers: 18 million
More than 2,500 enterprise organizations such as AccorHotels, Allianz Worldwide Partners S. A. S. , eHarmony, Monster, Sony Music Entertainment and Virgin use Hootsuite to connect with customers on social. HootSuite operates on a freemium model and has over 18 million users in more than 175 countries, including 80% of the Fortune 1000.
Companies and organizations running HootSuite include Facebook, the Obama administration, HBO, Martha Stewart Media, Virgin Group, SXSW, Panasonic, Australian Red Cross, Jetstar Airways, and the City of Sydney, Zappos, The Gap, LockerGnome, WF, PepsiCo, Virgin, Fox, Sony Music, Roots Canada, Avis Budget Group, Inc., and Allianz Insurance PLC.
Hootsuite Market Opportunities, M&A and Geo Expansions
In August 2021, Hootsuite acquired Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalized customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition will now allow brands to fully leverage conversational AI to create a better customer experience.
In May 2021, Hootsuite hired Manish Kamra as Senior Vice President, Software Development, with a focus on establishing the organization's long-term technology development strategy and execution plan to deliver the highest levels of quality, performance, scalability, and reliability. Kamra joins Hootsuite most recently from Ericsson where he held the title of VP, Software Development and Head of CENX Product Development. He brings with him over 25 years of experience in software development strategy, leadership, mergers and acquisitions, software outsourcing, and new technologies. At Hootsuite, Kamra will lend his expertise to evaluating emerging technologies and engineering practices with a strategic focus on partnerships and potential acquisitions. He will also manage corporate research and development for production operations and security.
Hootsuite Risks and Challenges
For high-flyers like HootSuite, the challenge is to keep its enterprise customers more engaged and concerned with not just different social networks, but rather how user interactions will translate into tangible and lasting value for their brands as well as shareholders.
Hootsuite Ecosystem, Partners, Resellers and SI
With more than 250 best-of-breed partners and integrations, Hootsuite has the largest ecosystem of any other social media management platform. Among its Hootsuite's are: Microsoft, BrandWtch, Slack, Edelman and many others.
Hootsuite Cloud Infrastructure Insights
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- Hootsuite Public Cloud and Infrastructure (IaaS)
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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