HubSpot Among Apps Top 500

25 First Street, 2nd Floor

Cambridge, MA, 2141, USA

+1 888-482-7768

List of Verified HubSpot Customers

HubSpot Recent Developments

In 2018, HubSpot launched few new integrations with Workplace by Facebook, Slack and Shopify.


The HubSpot-Workplace integration delivers notifications from HubSpot right in Workplace, ensuring that sales reps never miss a beat. HubSpot- Shopify integration is available for install by all shared customers at no additional cost. The HubSpot-built integration allows Shopify merchants to share their Shopify sales data with HubSpot and turns it into a sales and marketing signal. And the new HubSpot-Slack integration.


The integration turns Slack conversations into HubSpot CRM Tasks, sends notifications to Slack triggered by activities in HubSpot, and enables slash commands to search and post-contact records from HubSpot -- all of which empowers HubSpot customers to work where they want to work.


In September 2017, HubSpot published major updates to the professional tier of its Sales Hub. The enhanced Sales Professional tier adds automation, predictive lead scoring, and other advanced features for growing sales teams. The same month launched the Content Strategy, a new tool that helps marketers discover and validate topics to write about that match the way people now search and buy.

HubSpot M&A Activities

In September 2017, HubSpot acquireed Motion AI to use company's industry-leading cross-platform technology which enables anyone to create a chatbot for their site, via SMS, on Facebook Messenger, Slack, and more – no programming skills required. Consumers would be able to engage with a company when and where it's personally convenient for them, meaning that businesses that are unable to respond quickly are leaving money on the table.


Early the same year HubSpot acquired Kemvi to bring machine learning to sales and marketing. The company's proprietary algorithm, DeepGraph, sifts through millions of pieces of content each day to learn what's happening with buyers and prospects and delivers that information to sales reps. The technology was incorporated into HubSpot CRM, giving salespeople even more tools to carry out more contextual, empathetic outreach to their contacts.

HubSpot Key Enterprise & Cloud Applications

HubSpot CRM, HubSpot Marketing, HubSpot Sales,

SCORES Analysis

HubSpot Strengths

In less than a decade, HubSpot has built an array of applications and tools designed to boost the marketing reach of more than 41,000 companies as well as partner agencies responsible for the digital strategy of their clients.


The inbound marketing strategy combines capabilities such as search engine optimization, blogging, social media, content management, email marketing and analytics to form a marketing automation engine for different companies. It focuses on companies with anywhere between 10 and 2,000 employees, targeting them for CRM functions like lead generation, website management, as well as a slew of inbound marketing features.


Increasingly it's making inroads into the sales force automation segment with its Sidekick app, which is designed as inbox productivity tools for salespeople. It allows for tracking email opens and clicks, campaign and contact management. HubSpot's Content Management System is written in C#, uses the ASP.Net framework, and runs on IIS web servers. The company's server-side code is in Java with Python and NodeJs. Web servers are hosted primarily in Nginx using Django for Python apps. Databases are a combination of MySQL and HBase. HubSpot runs the CentOS operating system on its Amazon EC2 servers with Windows Server for C# app servers. The dashboard uses an API to extract information about links primarily from Moz.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

HubSpot Revenues, $M:

Type/Year 2016 2017 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

HubSpot Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

HubSpot Revenues By Region, $M

Region % of Total Revenues 2017 Total Revenues, $M 2017 Enterprise Applications Revenues, $M 2017 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

HubSpot Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

HubSpot Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

HubSpot Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

HubSpot Risks

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  • Ability to handle internal and external risk and challenges

HubSpot Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

HubSpot Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:


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