HubSpot Strengths, Domain Expertise, and Key Differentiators
HubSpot’s software support and transform the way companies attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, CMS Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.
The inbound marketing strategy combines capabilities such as search engine optimization, blogging, social media, content management, email marketing, and analytics to form a marketing automation engine for different companies. It focuses on companies with anywhere between 10 and 2,000 employees, targeting them for CRM functions like lead generation, website management, as well as a slew of inbound marketing features.
Increasingly it's making inroads into the sales force automation segment with its Sidekick app, which is designed as an inbox productivity tool for salespeople. It allows for tracking email opens and clicks, campaign and contact management.
HubSpot's Content Management System is written in C#, using the ASP. Net framework, and runs on IIS web servers. The company's server-side code is in Java with Python and NodeJs. Web servers are hosted primarily in Nginx using Django for Python apps. Databases are a combination of MySQL and HBase. HubSpot runs the CentOS operating system on its Amazon EC2 servers with Windows Server for C# app servers. The dashboard uses an API to extract information about links primarily from Moz."
HubSpot Recent Developments
In October 2021, HubSpot launched HubSpot Payments, an end-to-end payment solution built to deliver a more delightful and connected buyer experience. Built natively as part of the HubSpot CRM platform, HubSpot Payments enables companies to accept payments confidently and seamlessly in less time and with fewer tools.
In January 2019, HubSpot released a new integration with Zoom Video Communications, Inc that aims to help customers have better meetings and incorporate video into their marketing, sales, and service activities. Through the integration, customers can now automatically use Zoom to host meetings scheduled from HubSpot and deliver Zoom Video Webinars inside of the HubSpot platform with a new Zoom workflow action.
In 2018, HubSpot launched a few new integrations with Workplace by Facebook, Slack, and Shopify. The HubSpot-Workplace integration delivers notifications from HubSpot right in Workplace, ensuring that sales reps never miss a beat. HubSpot- Shopify integration is available for install by all shared customers at no additional cost. The HubSpot-built integration allows Shopify merchants to share their Shopify sales data with HubSpot and turns it into a sales and marketing signal. The integration turns Slack conversations into HubSpot CRM Tasks, sends notifications to Slack triggered by activities in HubSpot, and enables slash commands to search and post-contact records from HubSpot -- all of which empowers HubSpot customers to work where they want to work.
In September 2017, HubSpot published major updates to the professional tier of its Sales Hub. The enhanced Sales Professional tier adds automation, predictive lead scoring, and other advanced features for growing sales teams. The same month launched the Content Strategy, a new tool that helps marketers discover and validate topics to write about that match the way people now search and buy."
HubSpot Mergers and Acquisitions (M&A) Activities
In February 2021, HubSpot acquired The Hustle, a media company that produces a newsletter, podcast, and premium research content. The move will give HubSpot more ways to offer its community of scaling companies valuable content across a broader range of topics and a more diverse set of media.
In November 2019, HubSpot acquired PieSync, the fastest-growing real-time intelligent customer data synchronization platform. PieSync is one of the only iPaaS offerings that provide both a current and historical two-way sync of customer data that operates in the background, freeing up precious time so companies can focus their energy on their customers instead of their software.
In September 2017, HubSpot acquired Motion AI to use the company's industry-leading cross-platform technology which enables anyone to create a chatbot for their site, via SMS, on Facebook Messenger, Slack, and more – no programming skills required. Consumers would be able to engage with a company when and where it's personally convenient for them, meaning that businesses that are unable to respond quickly are leaving money on the table.
Early the same year HubSpot acquired Kemvi to bring machine learning to sales and marketing. The company's proprietary algorithm, DeepGraph, sifts through millions of pieces of content each day to learn what's happening with buyers and prospects and delivers that information to sales reps. The technology was incorporated into HubSpot CRM, giving salespeople even more tools to carry out more contextual, empathetic outreach to their contacts."
HubSpot Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying HubSpot applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of HubSpot and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified HubSpot CRM, HubSpot Marketing, HubSpot Sales, customers.
HubSpot Overview
Ownership: - NYSE: HUBS
Number of Employees: 5895
Functional Markets: CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K360, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
HubSpot Key Enterprise and Cloud Applications
HubSpot CRM, HubSpot Marketing, HubSpot Sales,
HubSpot Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
HubSpot Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
HubSpot Enterprise Applications Revenues By Functional Markets, $M:
HubSpot Enterprise Applications Revenues By Verticals, $M:
HubSpot Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
HubSpot Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
HubSpot Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified HubSpot Customers
No. of HubSpot Customers: 135442
No. of HubSpot Enterprise Applications Customers: 135442
No. of HubSpot Cloud Customers: 135442
No. of HubSpot Cloud Subscribers: x
128,000+ customers in over 120 countries are growing their businesses with HubSpot. Among its customers are Desk.com, Hy-Line Cruises, Mimio, Ektron, NEC Corporation, Heritage Environmental Services, Tufts Medicare, Thermo Fisher Scientific, AmeriFirst Home Mortgage, Northern Engraving, VeriFirst, Brightfire, Select International, SEERhealth, Sobieski Services, Tenon Tours, NSK inc, Bell Performance, Vivonet, and others.
HubSpot Market Opportunities, M&A and Geo Expansions
In August 2021, HubSpot launched CMS Hub Starter, a new tier of the company’s existing web content management system that gives marketers and developers the tools they need to generate business through their website. CMS Hub Starter is built with the needs of marketers in mind, prioritizing security, ease of use, and the ability to tap into customer data.
In February 2018, HubSpot expanded its long-standing partnership with Google by adopting Google Cloud to expand its international cloud infrastructure. In addition to providing increased data security for HubSpot customers, the new partnership also allows the company to invest more in its current Google Cloud product integrations and accelerate the growth of HubSpot's Free CRM.
In June 2018, HubSpot launched the HubSpot Agency Directory, a new free offering that will help agencies market their business and attract more inbound leads. The new site is an extension of HubSpot's existing directory, which previously was only available to HubSpot agency partners and currently features more than 700 listings.
In December 2017, HubSpot announced that its collection of HubSpot Connect integrations is now available to all current and future users of its free Marketing products.
While these integrations were previously only available for paying customers or CRM users, this update introduces over 100 software integrations to the hundreds of thousands of HubSpot free users. These businesses can now use applicable integrations with HubSpot to power their growth, helping all companies, big and small, build a single, unified view of the customer across all the tools and systems they use."
HubSpot Risks and Challenges
Hubspot has a history of losses and may not achieve profitability in the future. The company is dependent upon its customer renewals, the addition of new customers, increased revenue from existing customers, and the continued growth of the
market for a CRM Platform. Hubspot faces significant competition from both established and new companies offering marketing, sales, and customer service software and other related
applications, as well as internally developed software, which may harm its ability to add new customers, retain existing customers and grow its business
"Despite its recent renewal of the agreement to integrate its products into the Salesforce1 platform for another five years, Hubspot Sidekick app for salesforce automation and contact management could compete with existing Salesforce.com applications.
As a result, Hubspot may well be better served by aligning its product strategy with that of Salesforce.com by focusing on strategic verticals as well as the midmarket space where Salesforce.com pays less attention than its bread-and-butter Global 2,000 accounts.
The move into SFA underscores HubSpot’s ambitions to extend its marketing automation core competency into new areas in order to sustain its growth. The question is whether HubSpot can continue to thrive within its comfort zone, which is becoming increasingly cluttered with freemium products from other marketing upstarts."
HubSpot Ecosystem, Partners, Resellers and SI
Hubspot works with 2,500 partner agencies around the world that help run websites on behalf of their clients. These partners give HubSpot a strategic advantage over its rivals, making it easier for digital agencies to replicate successful web strategies across their client base while adopting the latest marketing automation and social media technologies to further their goals.
Among HubSpot partners are: Connection Model, Element Three, IMPACT Branding&Design, Kuno Creative, Marketing Engine, Square 2 Marketing, and others.
HubSpot to reinforce its position in the global market opened additional offices in Singapore, Dublin, Tokyo, Bogota, Colombia, Paris, and Berlin.
Over 200 certified integrations are available for its users, across a wide range of categories, including integrations with leading social media, email, sales, video, analytics, content and webinar tools.
HubSpot Cloud Infrastructure Insights
Subscribe to read more about:
- HubSpot Public Cloud and Infrastructure (IaaS)
- HubSpot Platform (PaaS)
- HubSpot Application Delivery
- HubSpot Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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