Impartner Software Strengths, Domain Expertise, and Key Differentiators
Impartner delivers the industry's most advanced PRM solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner integrates seamlessly with any major CRM and third-party applications and legacy systems. They also support Single Sign On (SSO) and all industry-standard authentication protocols.
Impartner Software Recent Developments
In June 2020, Impartner unveiled an Impartner Channel Ignite PRM package specifically tailored to help companies stimulate the performance of their channel in this historically challenging business environment. Channel Ignite is designed to have companies up and running with a PRM in record time, helping channel teams manage their channels in the face of dwindling people and financial resources, and help extend their businesses through partners on the ground where direct travel is no longer feasible for the foreseeable future.
Impartner launched Spring '18 software, which makes it possible for channel managers to edit, in real-time, not only the content but also their partners' experience in their Partner Portals. In fall 2017, Impartner enables Smart segmentation & asset delivery functions to ensure partners of any type don't get lost in the shuffle.
Impartner Software Mergers and Acquisitions (M&A) Activities
In August 2020, Impartner acquired the Through Channel Marketing Automation (TCMA) business from partner automation solutions provider, TIE Kinetix. With this acquisition, which includes TIE Kinetix’s full suite of contemporary Brand Control and Demand Generation technologies, Impartner will provide the industry’s most holistic channel management platform with unparalleled breadth and depth to help companies accelerate the performance of their channel.
In January 2018, Impartner acquired UK-based Tremolo Software, a privately-owned enterprise-class software company that helps customers drive brand engagement. With the acquisition, Impartner added two key technology solutions to the Impartner product portfolio NewsOnDemand and SocialOnDemand.
Impartner Software Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Impartner Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Impartner Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Impartner PRM, customers.
Impartner Software Overview
Ownership: - x
Number of Employees: 200
Functional Markets: CRM, ERP Services and Operations Management,
Key Verticals: Automotive, Communication, Consumer Packaged Goods, Distribution, Manufacturing, Professional Services, Retail,
Impartner Software Key Enterprise and Cloud Applications
Impartner PRM,
Impartner Software Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Impartner Software Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Impartner Software Enterprise Applications Revenues By Functional Markets, $M:
Impartner Software Enterprise Applications Revenues By Verticals, $M:
Impartner Software Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Impartner Software Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Impartner Software Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Impartner Software Customers
No. of Impartner Software Customers: x
No. of Impartner Software Enterprise Applications Customers: x
No. of Impartner Software Cloud Customers: x
No. of Impartner Software Cloud Subscribers: 8000000
Impartner has a rapidly growing list of customers such as Splunk, FireEye, Xerox, ADP, Fortinet, Kodak, Rackspace, Quantum, and many more, who all rely on Impartner to help give their channel partners the perfect partner experience they deserve.
In December 2019, Wacom, a leading creative digital pen manufacturer set out to take its global partner experience to the next level, choosing a Partner Relationship Management (PRM) solution that could easily integrate with their Microsoft Dynamics 365 solution. Wacom outlines their journey to reinvent their partner experience and their decision to choose Impartner, the industry’s fastest-selling, most award-winning pure-play PRM worldwide.
Impartner Software Market Opportunities, M&A and Geo Expansions
In October 2021, Impartner raised $50 million in funding. Brighton Park Capital, a growth equity investment firm that specializes in partnering with growth-stage software, healthcare, and tech-enabled services businesses, led the round with participation from existing investors Savant Growth, Emergence, and Golub Capital. The investment, which brings Impartner’s total funding to date to over $113 million, will capitalize on Impartner’s growth initiatives by accelerating the company’s aggressive roadmap, bolstering sales and marketing resources, and expanding customer success initiatives to support the company’s growing global customer base.
The $15 million round of funding from Emergence Capital, Impartner used the funding on research and engineering to advance flagship Impartner PRM solution, and on sales and marketing resources to further capture market momentum for PRM, which has become the first and most critical investment that companies need to make to contemporize their channel technology stack.
Impartner Software Risks and Challenges
John McCurdy, former Cisco VP of Americas, Global Security Sales Organization, was appointed as the chief revenue officer. With McCurdy's appointment, the current CRO shifts focus to strategic customer relationships and building the company's strategic alliances and a fast-growing global network of channel partners. The B2B environment has changed over the last years. The relationships built and managed with indirect channel partners are more important than ever. The pressure to scale the company is tremendous, yet the costs of scaling by hiring more direct salespeople are prohibitive.
Impartner Software Ecosystem, Partners, Resellers and SI
Impartner Software has strategic partnerships with Salesforce, Microsoft Dynamics, ORACLE, NetSuite, Zoho CRM, Twilio, Zapier, SugarCRM, Slack, and others.
Impartner Software Cloud Infrastructure Insights
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- Impartner Software Public Cloud and Infrastructure (IaaS)
- Impartner Software Platform (PaaS)
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- Impartner Software Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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