Informatica Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Informatica Strengths, Domain Expertise, and Key Differentiators

Informatica stands as an independent software provider committed to delivering pioneering solutions that anticipate the evolving landscape of data. Over 10,000 enterprises rely on Informatica to optimize the utilization of their information assets, encompassing on-premise, cloud-based, and internet-based repositories, including social networks.

Within the Informatica Cloud Integration portfolio, companies gain access to a comprehensive suite of tools facilitating seamless connections to diverse data sources, whether they are on the cloud, on-premise, mobile, or from social platforms. This ensures the efficient sharing of pertinent and reliable business information. Informatica's robust suite encompasses cloud integration for both batch and real-time patterns, cloud test data management, cloud data quality, and cloud master data management applications. These offerings are underpinned by the market-leading cloud Integration Platform as a Service (iPaaS).

Informatica Recent Developments

Informatica takes a significant stride in its cloud modernization journey with the release of PowerCenter Cloud Edition, officially available as of September 2023. This new offering facilitates the seamless transition of customers' on-premises PowerCenter workloads to the cloud, specifically within the Intelligent Data Management Cloud. PowerCenter Cloud Edition introduces three pivotal cloud-native services: 1. Cloud Data Integration for PowerCenter (CDI-PC): This service enables customers to run on-premises PowerCenter workloads as cloud workloads in a PowerCenter-compatible mode. Notably, this transformation transpires without necessitating the migration of any metadata or business logic. 2.PowerCenter to Cloud Data Integration Self-Service (PC2CDI): Customers can leverage this service to efficiently convert and transform PowerCenter assets, aligning them with cloud-native patterns. 3.Cloud Data Validation (CDV): This service empowers customers to meticulously validate the accuracy of metadata conversion, ensuring a seamless and error-free transition.

In November 2021, Informatica announced the Cloud Data Marketplace, designed to intuitively increase data sharing, improve productivity and enable organizations to make more informed decisions. Data-driven decision-making requires data to be in the hands of decision-makers – and the Cloud Data Marketplace makes that strategy a reality. The Cloud Data Marketplace empowers business users to shop for both data and AI models, ensuring that business users spend less time looking for data, and more time making better decisions with trusted data.

In November 2021, Informatica, in collaboration with Microsoft Azure at IGNITE, unveiled the Modern Cloud Analytics program. This joint initiative offers customers an expedited, cost-effective, and low-risk pathway to modernize PowerCenter ETL and on-premises data warehouses, transitioning seamlessly to Informatica’s Intelligent Data Management Cloud (IDMC) on Azure and Azure Synapse Analytics. The program is accessible on the Azure Marketplace, facilitating streamlined procurement processes and aiding customers in meeting their financial commitments with Informatica solutions on Azure. Targeting joint Microsoft and Informatica PowerCenter customers, the Modern Cloud Analytics program supports the migration of on-premises data warehouse and ETL workloads to IDMC on Azure and Azure Synapse Analytics.

In July 2021, Informatica introduced an industry-first enterprise-scale, seamless Data Governance and Catalog as-a-Service. This innovative solution is crafted to assist enterprises in reimagining and modernizing their data and analytics governance programs. It integrates data cataloging, quality, data, and AI governance capabilities with unified metadata-driven intelligence directly in the cloud. As a pivotal component of Informatica’s Intelligent Data Management Cloud (IDMC), the Cloud Data Governance & Catalog solution empowers companies to expedite trusted insights, enhancing data and analytics governance while deriving business value from cloud analytics and AI at an accelerated pace.

In March 2020, Informatica enhanced its Intelligent Data Platform, driven by the AI-powered CLAIRE engine. The update introduced advanced intelligence and automation capabilities, enabling enterprises to accelerate cloud analytics modernization, enhance customer experiences, and effectively govern and manage their data comprehensively.

Informatica Mergers and Acquisitions (M&A) Activities

In June 2023 Informatica, a provider of comprehensive tools designed for enterprises to analyze, manage, and facilitate data sharing within their organizational framework, is strategically acquiring Privitar, a dynamic startup based in the United Kingdom. Privitar specializes in the development and provision of advanced data access controls. This strategic acquisition is poised to seamlessly integrate within Informatica's expansive data stack, a key component of its offerings marketed as the "intelligent data management cloud." This move underscores Informatica's commitment to fortifying its position in the market through strategic partnerships and enhancing its capabilities in the realm of intelligent data management.

In August 2020, Informatica completed the acquisition of GreenBay Technologies, a strategic move aimed at enhancing the core capabilities of Informatica's AI-powered CLAIRE engine across its Intelligent Data Platform. This development empowers businesses to seamlessly identify, access, and extract insights from organizational data, thereby facilitating well-informed decision-making.

In July 2020, Informatica acquired Compact Solutions, a company focused on automated solutions for data governance in complex enterprises, enabling organizations worldwide to meet regulatory compliance requirements. This strategic move enables organizations worldwide to effectively meet regulatory compliance requirements. The acquisition strengthens Informatica's catalog of catalogs, boasting the broadest metadata connectivity. This enhanced capability supports analytics, data governance and privacy, customer experience, and data warehouse modernization initiatives.

Notably, in March 2019, Informatica acquired AllSight Inc, augmenting business-user engagement within the Informatica Intelligent Data Platform powered by the CLAIRE engine. This acquisition introduces advanced capabilities for organizations to optimize customer data and analytics across their enterprises, fostering personalized engagement.

In Q1 2017, Informatica successfully acquired Diaku, a prominent data governance company renowned for its flagship software, Axon. Post-acquisition, it evolved into Informatica Axon, overseeing data governance across diverse industries, including financial services, life sciences, and healthcare. Informatica seamlessly integrated Axon with its data quality, master data management, and big data offerings, solidifying its position as a comprehensive solution provider in the data management landscape.

Informatica Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Informatica applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Informatica and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Informatica Cloud customers.

Informatica Key Enterprise and Cloud Applications

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Informatica Direct vs Indirect sales

Informatica Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Informatica Customers

No. of Informatica Customers: 5600

No. of Informatica Enterprise Applications Customers: 5600

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Informatica boasts a global clientele of approximately 5,700 customers spanning 100+ countries. This includes nine of the Fortune 10, 84 of the Fortune 100, and 923 from the Global 2000, collectively contributing half of the 2020 revenue. As clients generate more data, their platform usage expands, evidenced by a robust subscription net retention rate of 116% as of June 30, 2021. Serving as strategic partners, Informatica supports customer modernization initiatives, reflected in a rising number of customers with over $1 million in subscription ARR. Key clients include CHRISTUS Health, Indian Oil Corporation Limited, JLL, Network Rail, Texas Health and Human Services, TaylorCraft, Attain Technologies, US Airways, EMIS Web, Zyme Solutions, VeriSign, and 1&1 Internet AG.

Informatica Market Opportunities, M&A and Geo Expansions

Given Informatica's robust history of expanding within its current clientele, the company discerns considerable potential for cross-selling and upselling initiatives within its existing customer base. This strategic approach involves the introduction of new products, catering to novel workloads, and aligning with the overall data footprint growth of its customers. Furthermore, Informatica is committed to facilitating the seamless migration of customers' traditional self-managed data management applications to its cloud solutions. Moreover, Informatica posits that the addressable market for its platform in the EMEA and Asia-Pacific regions surpasses its current market penetration. The company anticipates that by aiding enterprises in the migration of their data management applications to the cloud, it can tap into a significantly larger market in these regions. This expansion strategy aligns with the global trend of increased public cloud adoption by enterprises, presenting a substantial opportunity for Informatica to broaden the utilization of its cloud products beyond the confines of North America.

In October 2021, Informatica made a significant market announcement regarding the pricing of its initial public offering (IPO), consisting of 29,000,000 shares of its Class A common stock. The IPO was priced at $29.00 per share and is anticipated to commence trading on the New York Stock Exchange on October 27, 2021, using the ticker symbol “INFA.” The completion of the offering is scheduled for October 29, 2021, contingent upon the fulfillment of customary closing conditions. Notably, the underwriters have been accorded a 30-day option to acquire up to an additional 4,350,000 shares of Informatica Class A common stock at the IPO price, adjusted for underwriting discounts and commissions.

In July 2021, Informatica launched its Intelligent Data Management Cloud (IDMC), marking the industry's inaugural end-to-end AI-powered cloud platform service. This service is now available in the Microsoft Azure Southeast Asia region, catering to Asia Pacific customers. This strategic move is aligned with Informatica's commitment to intensifying its focus on cloud business growth in the region. The expansion follows a robust collaboration between Informatica and Azure, resulting in a remarkable 109% year-on-year growth in 2020. Notably, Informatica received accolades as Microsoft's Global Data Analytics Partner of the Year and Microsoft Malaysia's Data Analytics Partner of the Year.

In May 2020, Informatica forged a strategic partnership with SAP, integrating SAP Data Warehouse Cloud with Informatica Intelligent Cloud Services. This integration aims to streamline, expedite, and optimize cloud modernization for businesses leveraging both Informatica and SAP solutions.

Informatica Risks and Challenges

Informatica's business and revenue streams face potential challenges stemming from macroeconomic factors in the global economy. These challenges include, but are not limited to, inflationary pressures, fluctuations in foreign exchange rates, geopolitical disruptions, and the impact of global health crises, exemplified by the COVID-19 pandemic and, more recently, the conflict in Ukraine. These external factors pose ongoing risks that may impact the company's financial performance.

Informatica Ecosystem, Partners, Resellers and SI

Informatica consistently advances and expands its partner ecosystem, strategically aligning with key industry players. Among their strategic partners are major cloud hyperscalers, including AWS, Microsoft Azure, Google Cloud Platform, and Oracle Cloud. Additionally, partnerships extend to prominent cloud data platforms such as Snowflake, Oracle, and Databricks. Collaborations with global system integrators like Deloitte, Accenture, and Cognizant, along with valued resellers and distributors, play a crucial role in amplifying the reach of Informatica's go-to-market strategy and expediting the widespread adoption of their platform.

Informatica has cultivated a robust ecosystem comprising over 500 global partners, encompassing industry-leading systems integrators, resellers, and independent software vendors (ISVs).

Informatica Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: