Integrate Strengths, Domain Expertise, and Key Differentiators
Integrate activities, govern, and measure marketing campaigns across demand channels. This enables marketers to launch cross-channel buyer experiences, ensure data integrity, measure the impact of their programs, and inform the next best investments. Integrate works with high-growth and enterprise organizations like Salesforce, Microsoft, Akamai, and Pluralsight to power their Precision Demand Marketing strategies. Today, Integrate’s Demand Acceleration Platform helps create more precise and personalized buying experiences that reach the right buyer with the right message at the right point in their buying journey, and ultimately convert more leads to revenue.
Integrate Recent Developments
In May 2022 Integrate launched Precision Social and cross-channel Insights in the Demand Acceleration Platform. Precision Social enables the ability to activate target account lists on social, rounding out Integrate’s cross-channel activation offerings, which also include Precision Syndication, Precision Digital, and Precision Events. Data from these solutions are funneled into a new cross-channel Insights experience in Integrate’s Demand Acceleration Platform. For the first time, B2B marketers have one centralized platform that brings together data from social, content syndication, digital ads, and in-person and virtual events to illuminate channel performance. The B2B buying process continues to evolve toward a digital, personalized B2C experience.
Integrate Mergers and Acquisitions (M&A) Activities
Integrate acquired London-based B2B event lead capture company Akkroo, adding a new, innovative way to capture and process leads in real-time at in-person events. Integrate’s customers will now be able to send event leads to sales teams as they happen, rather than waiting for event organizers to share lists post-event or manually process paper forms and business cards. This real-time handover to sales will help personalize the lead follow-up and accelerate pipeline-to-revenue from in-person trade shows, conferences, and events, which represent the largest area of B2B marketing investment. The $34 million USD acquisition is Integrate’s second in three months, underlining its aggressive strategy to unify all top-of-funnel marketing channels into a single platform. In January 2019, the company announced its acquisition of New York-based ListenLoop to grow its set of tools and solutions for account-based marketing (ABM) advertising. Integrate customers can now combine their face-to-face events, demand generation, social, and ABM digital advertising into a single platform, helping to solve the inefficiencies created by marketing fragmentation.
Integrate Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Integrate applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Integrate and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Integrate Demand Acceleration Platform (DAP) customers.
Ownership: - Audax Private Equity
Number of Employees: 400
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, Federal Government, State and Local Government, Healthcare, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Professional Services, Retail,
Integrate Key Enterprise and Cloud Applications
Integrate Demand Acceleration Platform (DAP)
Integrate Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Integrate Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Integrate Enterprise Applications Revenues By Functional Markets, $M:
Integrate Enterprise Applications Revenues By Verticals, $M:
Integrate Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
Integrate Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Integrate Customers - Breakdown by Geo, Size, Vertical and Product
No. of Integrate Customers: 500
No. of Integrate Enterprise Applications Customers: x
No. of Integrate Cloud Customers: x
No. of Integrate Cloud Subscribers: x
Among its customers are Instana, Lynchpin Media, Tenable, Splunk, Ivanti, leadiQ, Harland Clarke, Iron Mountain, Commvault, Avalara, Modulo, Promega, Planful, Trendmicro and many others.
Integrate Market Opportunities, M&A and Geo Expansions
Integrate acquired ListenLoop, a software company that powers a best-of-breed B2B account-based programmatic platform. Integrate also announced that it has publicly launched a programmatic account-based demand generation solution powered by ListenLoop to help B2B marketers accelerate revenue by increasing the quantity and quality of targeted account leads. The acquisition of ListenLoop underscores Integrate’s long-term commitment to expand its B2B SaaS platform to orchestrate the most crucial marketing channels for B2B marketing success. Within the Integrate platform, customers can now execute, manage, measure, and connect programmatic with demand generation, bridging the gap between accounts and contacts.
Integrate Risks and Challenges
Expanding their sales worldwide could be a challenge.
Integrate Ecosystem, Partners, Resellers and SI
Integrate, is partnering with LinkedIn Marketing Solutions to connect its demand orchestration SaaS platform directly to the LinkedIn Marketing Solutions platform, enabling B2B marketers to significantly increase the efficiency and effectiveness of their LinkedIn lead generation campaigns. Using Integrate, marketers can now automate and seamlessly manage, validate, process and route new prospects generated from LinkedIn for immediate follow-up by sales and/or marketing. The agreement with LinkedIn Marketing Solutions introduces a critical new channel to demand orchestration: social. Pioneered by Integrate, demand orchestration is an automation layer that sits between top-funnel marketing efforts and marketing automation. This innovative approach eliminates inefficient, manual processes for feeding lead data into CRM or marketing automation systems. This enables B2B marketers to centralize all top-of-funnel demand generation processes and data. The Integrate platform also performs a series of automated steps to ensure the data is accurate, complete, and represents a legitimate lead. Integrate’s native connector with LinkedIn represents a key step in the company’s journey to enable marketers to drive efficiency and quality from new data sources.
Integrate Cloud Infrastructure Insights
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- Integrate Public Cloud and Infrastructure (IaaS)
- Integrate Platform (PaaS)
- Integrate Application Delivery
- Integrate Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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