Iterable Strengths, Domain Expertise, and Key Differentiators
Iterable, customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at massive scale.
Iterable Recent Developments
In December 2020, Iterable has launched a personalization solution called Brand Affinity, to help marketers measure sentiment and create more 'meaningful' customer experiences.
Iterable Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Iterable applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Iterable and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Iterable Platform customers.
Iterable Overview
Ownership: - x
Number of Employees: 800
Functional Markets: Collaboration, CRM, PaaS,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K503, Higher Education, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Iterable Key Enterprise and Cloud Applications
Iterable Platform
Iterable Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Iterable Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Iterable Enterprise Applications Revenues By Functional Markets, $M:
Iterable Enterprise Applications Revenues By Verticals, $M:
Iterable Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Iterable Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Iterable Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Iterable Customers
No. of Iterable Customers: 1000
No. of Iterable Enterprise Applications Customers: x
No. of Iterable Cloud Customers: x
No. of Iterable Cloud Subscribers: x
Iterable has over 1000 customers, Some of them are Carvana, Zoopla, Coinbase, Booksy, Honeybook.
Iterable Market Opportunities, M&A and Geo Expansions
In July 2021, Iterable raised $200 million in a Series E funding round. The funding is supported by new investors—like Silver Lake, Adams Street Partners, Glynn Capital, and DTCP—alongside existing investors CRV, Viking Global Investors, Blue Cloud Ventures, and Capital Ventures. The funding will help Iterable continue to invest in its personalized, cross-channel, and AI-powered marketing solutions.
Iterable Risks and Challenges
The competitiveness of the market in which Iterable operate, such that if they do not compete effectively, it could have a material adverse effect on Iterable business, financial condition and results of operations
Iterable Ecosystem, Partners, Resellers and SI
Iterable, has an expansive partner program separated into three different categories which are Implementation, Strategic Guidance and Full-Service Support Partnership.
Iterable Cloud Infrastructure Insights
Subscribe to read more about:
- Iterable Public Cloud and Infrastructure (IaaS)
- Iterable Platform (PaaS)
- Iterable Application Delivery
- Iterable Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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