Itron Inc. Strengths, Domain Expertise, and Key Differentiators
Itron maintains a big presence in the smart grid infrastructure market for the global utility industry. Its broad product portfolio includes electricity, gas, water and thermal energy measurement devices and control technology; communications systems; software; as well as managed and consulting services. Comprised of three main service models—Managed Services, Onsite Managed Services, and Software as a Service (SaaS)—Itron Cloud Services frees customers' to focus on core business operations.
In February 2016, Itron has launched its new OpenWay Riva communications platform, which delivers true interoperability and distributed intelligence over the Cisco network. The platform drives new applications and decision-making to the edge to take action in near real-time, enabling the active grid for utilities and smart cities.
In May 2016, Itron released Itron Total Outcomes to solve utilities’ and cities’ business challenges by delivering real value-added analytic outcomes. The cloud-based offerings have been enhanced with new features and functionality that help utilities make the most of their smart grid and smart metering data.
Itron has launched the Itron Riva Developers Community, inviting developers to create applications for its Itron Riva platform. Itron Riva, it's a distributed intelligence platform that supports sensing technologies and dynamic applications at the device level. With the developer's community, Itron is accelerating app software development for the Itron Riva platform, further enabling an ecosystem of the Internet of Things (IoT) applications.
Itron Inc. Recent Developments
In March 2020 Itron launched its Cyble 5 communications module for utilities and cities in Europe, the Middle East, and Africa (EMEA). Building on Itron’s proven Cyble technology, with nearly 10 million devices in the field, this next generation of Cyble modules enables utilities to take advantage of extended connectivity options to further advance data collection and billing efficiency.
The Cyble 5 communications module, which transforms gas and water mechanical meters into connected data points, enables utilities to take advantage of drive-by Automated Meter Reading (AMR) and IoT data collection (LoRaWan/Sigfox). This new generation features out-of-the-box extended communication alternatives to help accelerate data collection, notably through fast drive-by capabilities, while also offering fixed network connectivity to LoRaWAN and Sigfox networks. Designed with customer feedback, Cyble 5 includes richer data sets helping meet their operational requirements, better understand resources use, and improve customer relationships.
In the BYOT model, customers who have purchased a Wi-Fi smart thermostat are recruited to participate in demand response programs. This is in contrast to the direct install model for demand response, where a utility-owned device would be installed in the customer home.
In July 2019, Itron launched Itron Eyva, an integrated portfolio of results-driven offerings to achieve a broad set of desirable outcomes for electricity, gas and water utilities, and smart cities. Itron Eyva provides actionable insights into three major focus areas, leveraging the power of untapped and siloed data for utility and city customers: Information management, Operations management, and Consumer energy management.
In June 2018, Itron launched its Hands-free BYOT solution to enable public power utilities to implement Bring-Your-Own-Thermostat (BYOT) demand response programs at a lower cost and with minimal impact on operations.
Itron Inc. Mergers and Acquisitions (M&A) Activities
In January 2018, Itron completed the acquisition of Silver Spring Networks, the provider of Internet of Important Things, connectivity platforms, and solutions to utilities and cities.
The acquisition continued Itron's focus on expanding management services and software-as-a-service solutions, which allow them to provide more value to their customers by optimizing devices, network technologies, outcomes, and analytics. This entity will operate and be managed as a separate operating segment.
Itron Inc. Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Itron Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Itron Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Itron Analytics, customers.
Itron Inc. Overview
Ownership: - NASDAQ: ITRI
Number of Employees: 7900
Functional Markets: ERP Services and Operations Management,
Itron Inc. Key Enterprise and Cloud Applications
Itron Inc. Revenues, $M:
|Type/Year||2018||2019||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Itron Inc. Revenue Breakdown By Type, $M:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
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Itron Inc. Enterprise Applications Revenues By Functional Markets, $M:
Itron Inc. Enterprise Applications Revenues By Verticals, $M:
Itron Inc. Revenues By Region, $M
|Region||% of Total Revenues||2019 Total Revenues, $M||2019 Enterprise Applications Revenues, $M||2019 Cloud Applications Revenues, $M|
Itron Inc. Direct vs Indirect sales
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Itron Inc. Customers - Breakdown by Geo, Size, Vertical and Product
No. of Itron Inc. Customers: 8700
No. of Itron Inc. Enterprise Applications Customers: 1400
No. of Itron Inc. Cloud Customers: x
No. of Itron Inc. Cloud Subscribers: x
Itron has more than 8700 customers, 1400 of them are trusting Itron's managing services in over 100 countries.
In 2018 Itron's customer wins are NV Energy, Kalispel Tribal Utilities, Samoan Utility, Barbados Water Authority, Jamaica Public Service Company, Mississippi Power, NorthWestern Energy (NWE), City of Roseville, Romanian water utility SC CUP Dunarea Braila SA and Rwandan water company, WASAC.
Itron Inc. Market Opportunities, M&A and Geo Expansions
In January 2020 Itron has expanded its collaboration with Equinix, a global interconnection and data center company, and opened a multi-million-dollar data center in Europe. The data center will host Itron’s multi-commodity Software-as-a-Service (SaaS) platform for utilities and cities in Europe, the Middle East, and Africa (EMEA). This investment marks another significant step in Itron’s continued commitment to enable services and deliver value-based outcomes that solve key challenges for utility and smart city customers around the globe.
Delivering value to utilities and cities, this investment will provide foundational solutions such as manual, mobile and automatic meter reading, meter data management, water operations, consumer engagement, and streetlight control. Additionally, the data center will host applications that enable cities and utilities to take advantage of Itron’s advanced smart city outcomes like traffic management, gas safety, and air quality sensing.
Itron selected Microsoft Azure as a preferred cloud platform for Itron Analytics. The cloud computing and infrastructure platform will provide a secure, reliable, and cost-effective option for hosting Itron Analytics, Itron’s analytic application that harnesses the value of the data generated by utility smart grid and smart distribution investments.
In June 2017 Itron completed the acquisition of Comverge by purchasing the stock of its parent, Peak Holding Corp. Comverge is an industry-leading provider of integrated cloud-based demand response, energy efficiency and customer engagement solutions that allow electric utilities to improve grid reliability, lower energy costs, meet regulatory demands, and enhance the customer experience.
This acquisition provided opportunities to combine their technologies and continue their focus on transitioning from a hardware manufacturer into a total solutions provider, delivering even more value to their customers.
Itron Inc. Risks and Challenges
As utilities are struggling with the rise of energy alternatives, their pressures to reduce costs will increase and Itron could either profit from such disruptive forces or squeezed in the middle.
Itron Inc. Ecosystem, Partners, Resellers and SI
In June 2020 Itron unveiled the Itron Engage Sales Channel Partner Program. With this program, new and existing partners will have access to tools, training, and support for Itron’s solutions, which will equip them to extend the reach of Itron’s technology to the markets they serve around the globe. The program is available now for partners in North America and will roll out to Latin America (LAM), Europe, the Middle East, and Africa (EMEA) and the Asia Pacific (APAC) over the next 12 months.
Itron uses a combination of direct and indirect sales channels in its operating segments. A direct sales force is utilized for large electric, natural gas, and water utilities, with which they have long-established relationships. For smaller utilities, they typically use an indirect sales force that consists of distributors, sales representatives, partners, and meter manufacturer representatives.
In January 2017, Itron partnered with Wasion Group, a leading energy measurement instrument, system, and service supplier in China, to expand Itron's OpenWay Riva ecosystem. The companies developed and delivered OpenWay Riva-enabled Wasion electricity meters to expand customer choice and capabilities in markets throughout the world.
Itron has expanded the partner ecosystem for Itron’s OpenWay Riva solution, smart-grid-by-design technology featuring adaptive communications technology and distributed computing power that supports new smart grid applications.
The expanded ecosystem, which will initially focus on the Austrian market, includes Kapsch BusinessCom and Kapsch Smart Energy, Itron’s integration partner in Austria, and technology and solution suppliers Schrack Technik Energie in cooperation with EMH Metering, Kamstrup and Wasion Group Ltd.
Itron Inc. Cloud Infrastructure Insights
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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