Keap (formerly Infusionsoft) Among Cloud Top 500

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Keap (formerly Infusionsoft) Strengths, Domain Expertise, and Key Differentiators

Keap (formerly Infusionsoft) specializes in web-based sales and marketing applications for small businesses, combining CRM, marketing and sales automation, eCommerce and Payments into a single package that helps them convert leads, grow sales and save time.

In July 2021, Keap advertised an integration with eSignature solution HelloSign that allows entrepreneurs to get agreements signed faster and to automate processes that rely on signed documents in one central location, saving time and shortening the sales cycle. HelloSign provides an easy-to-use solution for companies to send documents for signature online, track the progress of requests, and get documents signed directly from their device in a safer and faster way than pen and paper.

Keap (formerly Infusionsoft) Recent Developments

In October 2021, Keap expanded sales pipeline capabilities in its Pro and Max editions that will enable entrepreneurs to easily organize deals, automate follow-up and fulfilment processes, and gain greater visibility into sales performance. The latest enhancements include customizable deal stages, easy automation and powerful analytics to help customers make data-driven decisions, save time, and ensure none of their leads falls through the cracks.

In September 2021, Keap expanded e-commerce capabilities in its Pro and Max editions that will help entrepreneurs to scale their business and increase revenue while saving time. The customizable e-commerce platform includes easy-to-use checkout forms, a native Shopify integration and premium payment processors like PayPal, Stripe and WePay directly within the app.

In August 2021, Keap published new text marketing capabilities designed to save the business time, reduce chaos and simplify customer interactions by automating communication. The latest capabilities include automated text messaging and a broadcast texting feature with built-in compliance.

At the beginning of 2019, Infusionsoft rebranded the company as Keap. With the rebrand, comes the launch of a new product, also named Keap, the industry’s first smart client management software built specifically for small businesses in the home, personal and professional service industries. For 17 years Infusionsoft has led the market as the pioneer of CRM and marketing automation software for small businesses. The Keap product launch and company rebrand is a signal the company is expanding to serve a new market.

Keap (formerly Infusionsoft) Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Keap (formerly Infusionsoft) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Keap (formerly Infusionsoft) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Keap Max Classic (formerly Infusionsoft), Keap Lite, Keap Pro, Keap Max customers.

Keap (formerly Infusionsoft) Key Enterprise and Cloud Applications

Keap Max Classic (formerly Infusionsoft), Keap Lite, Keap Pro, Keap Max

Keap (formerly Infusionsoft) Revenues, $M:

Type/Year20192020YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Keap (formerly Infusionsoft) Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Keap (formerly Infusionsoft) Revenues By Region, $M

Region% of Total Revenues2020 Total Revenues, $M2020 Enterprise Applications Revenues, $M2020 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Keap (formerly Infusionsoft) Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Keap (formerly Infusionsoft) Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Keap (formerly Infusionsoft) Customers


No. of Keap (formerly Infusionsoft) Customers: 25000

No. of Keap (formerly Infusionsoft) Enterprise Applications Customers: 25000

No. of Keap (formerly Infusionsoft) Cloud Customers: 25000

No. of Keap (formerly Infusionsoft) Cloud Subscribers: 125000


More than 25,000 customers and 125,000 users run Keap (formerly Infusionsoft) applications. Reference customers include Clean Corp, The Original Runner Company, LeftFoot Coaching Academy, Salon Success Strategies, Holistic Veterinary Care, ICE Keytags, PrinterBees, Keeping Current Matters, Modern Martial Arts NYC, Century 21 Harrelson Group, Master Networks, and many others.

Keap (formerly Infusionsoft) Market Opportunities, M&A and Geo Expansions

With its lower price, Keap is specifically targeting service businesses, and also is easier to use. Everything about Keap is designed to help service businesses get more clients by taking leads and moving them through the process to purchase and then advocacy. With the introduction of their new Keap product, they can serve an even larger market of small service providers who have been shut out of the benefits of automation because software providers have made it too hard and expensive.

Keap (formerly Infusionsoft) Risks and Challenges

The company is focusing on small service providers like consulting firms, contractors, interior design, home repair, and fitness companies. Any small business that needs a single resource for client management, appointment setting, billing, payment, quoting, and of course basic CRM functionalities like lead and pipeline management would be a targeted customer for Keap.

In January 2019, Infusionsoft officially changed its company name from Infusionsoft to Keap. Keap represents the grit and passion entrepreneurs put in each day to keep going, keep serving, and keep growing. Infusionsoft was also the name of their flagship product. Now it’s called Keap Max Classic.

Keap is going to have its challenges. Small businesses can be a tough audience – and the smaller the firm, the tougher. They tend to be irrationally demanding as if they were a large company. Because of the stresses that challenge them every day they are oftentimes impatient, inconsistent, and difficult to nail down. Their resources are limited sometimes they need to push the envelope for services and pricing. And because of their financial challenges they sometimes reverse course, delay decisions.

Keap (formerly Infusionsoft) Ecosystem, Partners, Resellers and SI

Keap (formerly Infusionsoft) sales are mostly direct but it also has certified partners/resellers worldwide.

Keap (formerly Infusionsoft) Cloud Infrastructure Insights

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  • Keap (formerly Infusionsoft) Public Cloud and Infrastructure (IaaS)
  • Keap (formerly Infusionsoft) Platform (PaaS)
  • Keap (formerly Infusionsoft) Application Delivery
  • Keap (formerly Infusionsoft) Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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