Keap Strengths, Domain Expertise, and Key Differentiators
Infusionsoft specializes in web-based sales and marketing applications for small businesses, combining CRM, marketing and sales automation, ecommerce and Payments into a single package that helps them convert leads, grow sales and save time.
Keap Recent Developments
Keap released new features and updates for Infusionsoft and Keap in June 2020.
At the beginning of 2019, Infusionsoft rebranded the company as Keap. With the rebrand, comes the launch of a new product, also named Keap, the industry’s first smart client management software built specifically for small businesses in the home, personal and professional service industries. For 17 years Infusionsoft has led the market as the pioneer of CRM and marketing automation software for small businesses. The Keap product launch and company rebrand is a signal the company is expanding to serve a new market.
Keap Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Keap applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Keap and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Infusionsoft by Keap, Keap, customers.
Keap Overview
Ownership: - Private - Mohr Davidow Ventures, Signal Peak Ventures, Goldman Sachs, Bain Capital Ventures
Number of Employees: 650
Functional Markets: Customer Relationship Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith Based Nonprofit, Youth and Elderly Care Nonprofit, Special Cause Nonprofit, Oil and Gas, Professional Services, Retail, Transportation, Utilities,
Keap Key Enterprise and Cloud Applications
Infusionsoft by Keap, Keap,
Keap Revenues, $M:
| Type/Year | 2018 | 2019 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Keap Revenue Breakdown By Type, $M:
| Type | License | Services | Hardware | Support & Maintenance | SaaS |
|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Keap Enterprise Applications Revenues By Functional Markets, $M:
Keap Enterprise Applications Revenues By Verticals, $M:
Keap Revenues By Region, $M
| Region | % of Total Revenues | 2019 Total Revenues, $M | 2019 Enterprise Applications Revenues, $M | 2019 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Keap Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Keap Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Keap Customers
No. of Keap Customers: 36000
No. of Keap Enterprise Applications Customers: 36000
No. of Keap Cloud Customers: 36000
No. of Keap Cloud Subscribers: 200000
More than 36,000 customers and 200,000 users run Infusionsoft applications. Reference customers include Clean Corp, The Original Runner Company, LeftFoot Coaching Academy, Salon Success Strategies, Holistic Veterinary Care, ICE Keytags, PrinterBees, Keeping Current Matters, Modern Martial Arts NYC, Century 21 Harrelson Group, Master Networks, and many others.
Keap Market Opportunities, M&A and Geo Expansions
With its lower price, Keap is specifically targeting service businesses, and also is easier to use. Everything about Keap is designed to help service businesses get more clients by taking leads and moving them through the process to purchase and then advocacy. With the introduction of their new Keap product, they can serve an even larger market of small service providers who have been shut out of the benefits of automation because software providers have made it too hard and expensive.
Keap Risks and Challenges
The company is focusing on small service providers like consulting firms, contractors, interior design, home repair, and fitness companies. Any small business that needs a single resource for client management, appointment setting, billing, payment, quoting, and of course basic CRM functionalities like lead and pipeline management would be a targeted customer for Keap.
Keap is going to have its challenges. Small businesses can be a tough audience – and the smaller the firm, the tougher. They tend to be irrationally demanding as if they were a large company. Because of the stresses that challenge them every day they are oftentimes impatient, inconsistent, and difficult to nail down. Their resources are limited sometimes they need to push the envelope for services and pricing. And because of their financial challenges they sometimes reverse course, delay decisions.
Keap Ecosystem, Partners, Resellers and SI
Infusionsoft sales are mostly direct but it also has certified partners/resellers worldwide.
Keap Cloud Infrastructure Insights
Subscribe to read more about:
- Keap Public Cloud and Infrastructure (IaaS)
- Keap Platform (PaaS)
- Keap Application Delivery
- Keap Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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