Linnworks Strengths, Domain Expertise, and Key Differentiators
Linnworks connects, manages and automates commerce operations, powering businesses to sell everywhere their customers are and capture every revenue opportunity. Linnworks is a central platform to manage your online sales process, from listing across selling channels to processing high volumes of orders and monitoring business performance.
Linnworks Recent Developments
In October 2021, Linnworks, a commerce automation platform, announced live integrations with SPS Commerce, ShipBob, EasyPost, and Easyship. The new integrations build on Linnworks’ agnostic approach to allow merchants to use any platform or carry over their established partnerships with service providers. This strengthened Linnworks' provider ecosystem as well as Linnworks platform capabilities as a whole, making every aspect of online selling easier and faster.
Linnworks Mergers and Acquisitions (M&A) Activities
In September 2021, Linnworks, a commerce automation platform, announced that Marlin Equity Partners (Marlin), a global investment firm with over $7.6 billion in capital under management, made a majority growth investment in Linnworks. The investment was set to scale Linnworks’ product capabilities and accelerate the company’s global expansion. Linnworks CEO, Callum Campbell, continued to lead the company’s day-to-day operations.
Linnworks Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Linnworks applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Linnworks and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Linnworks Total Commerce customers.
Linnworks Overview
Ownership: - Marlin Equity Partners
Number of Employees: 250
Functional Markets: eCommerce, SCM,
Key Verticals: Automotive, Consumer Packaged Goods, Distribution, Manufacturing, Retail,
Linnworks Key Enterprise and Cloud Applications
Linnworks Total Commerce
Linnworks Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Linnworks Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Linnworks Enterprise Applications Revenues By Functional Markets, $M:
Linnworks Enterprise Applications Revenues By Verticals, $M:
Linnworks Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Linnworks Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Linnworks Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Linnworks Customers
No. of Linnworks Customers: 4000
No. of Linnworks Enterprise Applications Customers: 4000
No. of Linnworks Cloud Customers: x
No. of Linnworks Cloud Subscribers: x
The Linnworks commerce automation platform is connecting more than 4000 businesses to millions of customers around the world. Some of Linnworks' clients include Toyota, Ford, Gym+Coffee, DFS Furniture, Belkin, Spectrum Brands, Fnatic, and Superfood Market.
Linnworks Market Opportunities, M&A and Geo Expansions
In September 2021, Linnworks, a commerce automation platform, announced that Marlin Equity Partners (Marlin), a global investment firm with over $7.6 billion in capital under management, made a majority growth investment in Linnworks. The investment was set to scale Linnworks’ product capabilities and accelerate the company’s global expansion. Linnworks CEO, Callum Campbell, continued to lead the company’s day-to-day operations.
Linnworks Risks and Challenges
Linnworks have made several price increase plans in recent years which turned some users away from using their commerce automation platform.
Linnworks Ecosystem, Partners, Resellers and SI
In June 2022, Linnworks, a UK-based e-commerce technology company, announced a partnership with the global leader in commerce technology and payments Payoneer to simplify cross-border and B2B transactions for their customers. The partnership provides retailers with integrated options to receive funds and make payments with competitive currency conversions while creating an increased opportunity for online sellers to expand their marketplace offering.
Linnworks Cloud Infrastructure Insights
Subscribe to read more about:
- Linnworks Public Cloud and Infrastructure (IaaS)
- Linnworks Platform (PaaS)
- Linnworks Application Delivery
- Linnworks Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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