Maropost Strengths, Domain Expertise, and Key Differentiators
Maropost is a cloud-based revenue optimization suite that gives companies the ability to increase multi-channel customer engagement to maximize revenue. Through integrated marketing and sales automation, Maropost provides essential tools, strategic guidance, and support needed to create more personalized customer experiences through a 360-degree business view – from marketing automation to CRM, commerce, and customer support. Maropost integrates directly with the client’s own internal systems, reducing the burden of data transfer. Maropost platforms power global companies around the world.
Maropost Recent Developments
In 2019, Maropost launched the first built-in-house platform to unify marketing and commerce. Called Maropost for Commerce, it provides e-commerce companies with a fully-functional web store and high-performance marketing automation in a single, comprehensive platform to increase customer lifetime value.
Intent Analyzer gives CMOs and CX leaders a deeper understanding of customer intent based on a more complex analysis of journey behavior, further enhancing journey orchestration to drive topline growth, reduce cost-to-serve and create customer lifetime value.
Maropost Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Maropost applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Maropost and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Maropost Marketing Cloud, Maropost Sales Cloud customers.
Ownership: - x
Number of Employees: 200
Functional Markets: Customer Relationship Management,
Maropost Key Enterprise and Cloud Applications
Maropost Marketing Cloud, Maropost Sales Cloud
Maropost Revenues, $M:
|Type/Year||2018||2019||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Maropost Revenue Breakdown By Type, $M:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe|
Maropost Enterprise Applications Revenues By Functional Markets, $M:
Maropost Enterprise Applications Revenues By Verticals, $M:
Maropost Revenues By Region, $M
|Region||% of Total Revenues||2019 Total Revenues, $M||2019 Enterprise Applications Revenues, $M||2019 Cloud Applications Revenues, $M|
Maropost Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Maropost Customers - Breakdown by Geo, Size, Vertical and Product
No. of Maropost Customers: 300
No. of Maropost Enterprise Applications Customers: 300
No. of Maropost Cloud Customers: x
No. of Maropost Cloud Subscribers: x
Maropost is trusted by 300 brands like New York Post, DigitalMarketer, Golden State Warriors, Warby Parker, Shop.com and Mercedes-Benz. Maropost customers are New York Post, Scott, New York Post, Mercedes Benz Canada, Haymarket Media, DigitalMarketer, BioTrust, Yext, Saragota, Foundr, Hard Rock, and many others.
Maropost Market Opportunities, M&A and Geo Expansions
In April 2019, Maropost has partnered and was planning to offer it's customers access to Return Path’s email deliver-ability solutions platform. The partnership will allow Maropost to offer custom pricing and packaging for customers who want access to the most comprehensive source of data on email performance.
In January 2017, Maropost ended the standard CRM with the Launch of its Sales Cloud. Maropost Sales Cloud ensures cohesive cross-channel data collection, to generate a complete 360-degree customer view.
In December 2016, Maropost published that Elephant and Highland Europe have made a significant investment in the company to accelerate its rapid growth. The investment from Highland Europe and Elephant will be used to underpin geographic expansion, as well as accelerate the development of new products and functionality including machine learning.
Maropost Risks and Challenges
Since February 2017, Maropost heavily disrupted its leadership team. Some of the changes include the hiring of Joseph Schirripa as Chief Operating Officer, Dustin Deno as SVP Sales from Salesforce and Jay Miller as Senior Vice President of Marketing.
In December 2016, Maropost made public that Elephant and Highland Europe have made a significant investment in the company to accelerate its rapid growth.
Maropost Ecosystem, Partners, Resellers and SI
In 2019, Maropost joined the Google Cloud Partner Program, giving its customers access to Google Cloud’s global infrastructure and continuous data, services, and machine learning innovations to scale their customer engagement efforts. Maropost has also migrated its infrastructure to Google Cloud Platform (GCP), giving the company the ability to scale resources up and down as needed to help customers maximize efficiencies and fully realize the power of cross-channel customer engagement.
In January 2018, Maropost and Virgen Partner launched their official partnership. Bringing together the latest in multi-channel marketing technology and decades of gaming industry experience, the two had a goal to overturn the current casino marketing landscape. Powerful apps and integrations to simplify customer engagement with Maropost and they are 3dcart, 1ShoppingCart, Amplitude, BigCommerce, Birst, Clearbit, Clickbank, Copper, Dojomojo, Drupal, Facebook, G Suite, and many others.
Maropost Cloud Infrastructure Insights
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- Maropost Public Cloud and Infrastructure (IaaS)
- Maropost Platform (PaaS)
- Maropost Application Delivery
- Maropost Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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