Maropost Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Maropost Strengths, Domain Expertise, and Key Differentiators

Maropost is a cloud-based revenue optimization suite that boosts multi-channel customer engagement for increased revenue. With integrated marketing and sales automation, Maropost offers essential tools and strategic guidance, facilitating personalized customer experiences across marketing, CRM, commerce, and customer support. Its seamless integration with clients' internal systems streamlines data transfer, powering global companies worldwide.

Maropost Recent Developments

In October 2023, Retail Express by Maropost announced enhanced Purchase Order and Stock Receipt features, revolutionizing inventory management for retailers. The update introduces powerful tools to simplify and streamline essential retail processes, making tasks like creating purchase orders and reconciling supplier invoices easier than ever.

In July 2021, Maropos added a brand new product to its offerings – Maropost Commerce Cloud, to disrupt the way businesses sell online by bringing the eCommerce world to the next level. After releasing the new Commerce product, Meropost made new integration between Maropost Commerce Cloud and Lootly. This integration allows eCommerce businesses to increase repurchase rates and customer referrals with a seamless, high engagement referral program.

In August 2021, Maropost by leveraging 10 years of experience in the email automation and deliverability fields, Maropost brings JetSend to life. This new platform is designed to simplify the way companies manage, send and track transactional emails.

Maropost Mergers and Acquisitions (M&A) Activities

In June 2022, Maropost acquired Findify, an AI-driven e-commerce solutions provider. Findify's expertise in merchandising, search, product recommendation, and analytics will enhance the Maropost product suite, enabling merchants to deliver personalized, seamless shopping experiences, and setting them apart from competitors.

In March 2021, Maropost acquired Neto, a global award-winning e-commerce platform used by over 3,000 retailers and wholesalers worldwide. By making its combined technologies available to its customers, the company is poised for leadership in the e-commerce marketing space. It will enable retailers around the world to build successful businesses while maintaining scale of any size.

In January 2022, Maropost acquired Australian point-of-sale (POS) software provider Retail Express.

Maropost Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Maropost applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Maropost and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Maropost Marketing Cloud, Maropost Retail Cloud, Maropost Commerce Cloud, Maropost Search Cloud, Maropost Service Cloud customers.

Maropost Key Enterprise and Cloud Applications

Maropost Marketing Cloud, Maropost Retail Cloud, Maropost Commerce Cloud, Maropost Search Cloud, Maropost Service Cloud

Maropost Revenues, $M:

Maropost Revenue Breakdown By Type, $M:

Maropost Enterprise Applications Revenues By Functional Markets, $M:

Maropost Enterprise Applications Revenues By Verticals, $M:

Maropost Revenues By Region, $M

Maropost Direct vs Indirect sales

Maropost Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Maropost Customers

No. of Maropost Customers: 5000

No. of Maropost Enterprise Applications Customers: 5000

No. of Maropost Cloud Customers: 5000

No. of Maropost Cloud Subscribers: 10000

With over 5000 customers worldwide, Maropost has gained recognition for its prowess in resolving business challenges, fueling growth, and assisting brands in meeting customer expectations. Notable among Maropost's customers are the New York Post, Scott, Mercedes Benz Canada, Haymarket Media, DigitalMarketer, BioTrust, Yext, Saragota, Foundr, Hard Rock, and various others.

Maropost Market Opportunities, M&A and Geo Expansions

In January 2022, Maropost expanded globally by acquiring Retail Express, a POS solution provider for mid-market and enterprise retail brands in Australia and New Zealand. This acquisition strengthens Maropost's unified platform for commerce merchants, with Retail Express offering advanced solutions in POS, inventory management, order fulfillment, and reporting.

In January 2021, Maropost partnered with Foundr to help drive entrepreneurship. Adding to their partnership list is a most reputable educational media company that has become many an entrepreneur’s go-to resources for building the businesses of tomorrow.

In February 2021, Maropost entered into a strategic partnership with GetEmails, a service that makes it easy for companies to identify the email addresses of anonymous website visitors.

In April 2021, Maropost and Konnektive made a partnership and made a promise to work on advanced integration. With their shared customers seeing so much success, Maropost and Konnektive put pen to paper to define success for their shared & future customers and deliver that and more.

In April 2021, Maropost partnered with timetoreply, which provides businesses with analytics into how quickly, and effectively their remote or office-based revenue teams are responding to their emails. The synergies between the two companies will close the loop for their clients between their marketing, sales and customer teams.

In October 2021, Family Business Australia (FBA) has declared a formal collaboration with Pronto Software as their National Partner (Technology). Pronto Software had a long-standing relationship with FBA through their major sponsorship of The Family Business Conference – the Asia Pacific since 2017.

In September 2020, the Family Business Australia Business Barometer survey, sponsored by Pronto Software, was undertaken to provide insights into the unfolding challenges, changes and opportunities entrepreneurs and professionals were experiencing. As National Technology Partner, Pronto Software will again support this initiative in 2022 – with the resulting whitepaper acting as a useful reference point to fuel important business discussions.

Maropost Risks and Challenges

Maropost has appointed Michael Schirrmacher as the Senior Vice President of Sales for Europe and Managing Director for the United Kingdom. This strategic move aims to accelerate the company's expansion into Europe, bringing its distinctive offerings to a tech-innovative market. Schirrmacher's role is a pivotal step in Maropost's trajectory toward a planned public listing.

In January 2021, Maropost appointed Dennis Dayman as Chief Privacy Officer (CPO). As CPO, Dayman will lead Maropost’s global privacy and compliance strategy while overseeing any privacy regulations, laws and rules that change the industry landscape. The issue of privacy and data security has grown increasingly important for marketing service providers.

In August 2021, Maropost added two new board members, Carl Hartmann, co-founder of Compono and Lyre’s Spirit Co and Michael Litt, CEO of Vidyard. Being a serial entrepreneur and a passionate leader, Michael will bring a new vision and innovative ideas to Maropost. Carl joins the board to bring his eCommerce knowledge and help Maropost lead the change in this space.

Maropost Ecosystem, Partners, Resellers and SI

Maropost is expanding its integration partnership with PayPal, a global payments innovator. This collaboration integrates Maropost's Commerce Cloud e-commerce platform with PayPal, providing merchants with enhanced payment processing capabilities, increased conversion rates, and seamless and convenient customer experiences.

Maropost continues to focus on partnerships to serve clients across the globe and help their clients meet their marketing objectives. Since launching the new partnership program in November of 2020, over 250 partners have signed up and continue to help their clients scale their email marketing efforts and improve email deliverability. With plans for international expansion to APAC & EMEA, Maropost is looking to expand by opening sales and partnership roles within these local regions.

Maropost Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: