Maropost Strengths, Domain Expertise, and Key Differentiators
Maropost is a cloud-based revenue optimization suite that gives companies the ability to increase multi-channel customer engagement to maximize revenue.
Through integrated marketing and sales automation, Maropost provides essential tools, strategic guidance, and support needed to create more personalized customer experiences through a 360-degree business view – from marketing automation to CRM, commerce, and customer support. Maropost integrates directly with the client’s internal systems, reducing the burden of data transfer. Maropost platforms power global companies around the world.
Maropost Recent Developments
In July 2021, Maropos added a brand new product to its offerings – Maropost Commerce Cloud, to disrupt the way businesses sell online by bringing the eCommerce world to the next level. After releasing the new Commerce product, Meropost made new integration between Maropost Commerce Cloud and Lootly. This integration allows eCommerce businesses to increase repurchase rates and customer referrals with a seamless, high engagement referral program.
In August 2021, Maropost by leveraging 10 years of experience in the email automation and deliverability fields, Maropost brings JetSend to life. This new platform is designed to simplify the way companies manage, send and track transactional emails.
Intent Analyzer gives CMOs and CX leaders a deeper understanding of customer intent based on a more complex analysis of journey behaviour, further enhancing journey orchestration to drive topline growth, reduce cost-to-serve and create customer lifetime value.
Maropost Mergers and Acquisitions (M&A) Activities
In March 2021, Maropost acquired Neto, a global award-winning e-commerce platform used by over 3,000 retailers and wholesalers worldwide. By making its combined technologies available to its customers, the company is poised for leadership in the e-commerce marketing space. It will enable retailers around the world to build successful businesses while maintaining scale of any size.
In January 2022, Maropost acquired Australian point-of-sale (POS) software provider Retail Express.
Maropost Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Maropost applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Maropost and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Maropost Marketing Cloud, Maropost Sales Cloud customers.
Ownership: - x
Number of Employees: 280
Maropost Key Enterprise and Cloud Applications
Maropost Marketing Cloud, Maropost Sales Cloud
Maropost Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Maropost Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Maropost Enterprise Applications Revenues By Functional Markets, $M:
Maropost Enterprise Applications Revenues By Verticals, $M:
Maropost Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
Maropost Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Maropost Customers - Breakdown by Geo, Size, Vertical and Product
No. of Maropost Customers: 400
No. of Maropost Enterprise Applications Customers: 400
No. of Maropost Cloud Customers: x
No. of Maropost Cloud Subscribers: 10000
Maropost is trusted by 400 brands like New York Post, DigitalMarketer, Golden State Warriors, Warby Parker, Shop.com and Mercedes-Benz. Maropost customers are New York Post, Scott, New York Post, Mercedes Benz Canada, Haymarket Media, DigitalMarketer, BioTrust, Yext, Saragota, Foundr, Hard Rock, and many others.
In March 2021, Maropost partnered with VIRGEN Digital, one of the top digital marketing agencies in Las Vegas, is delivering highly positive outcomes to clients in the casino and gaming industry. Maropost enables companies operating in the casino and gambling industry to improve email campaign deliverability, effectively segment audiences and deliver personalized content. The automated drip campaign capabilities increase retention and customer loyalty.
In April 2021, digital transformation company Old North Collective is joining forces with Canadian marketing automation software company Maropost to transition thousands of Bronto clients onto Maropost. Bronto is at end-of-life (EOL). The company has announced that it will no longer sell to new clients as of March 1, 2021, and plans to end support completely as of May 31, 2022.
Maropost Market Opportunities, M&A and Geo Expansions
In January 2021, Maropost partnered with Foundr to help drive entrepreneurship. Adding to their partnership list is a most reputable educational media company that has become many an entrepreneur’s go-to resources for building the businesses of tomorrow.
In February 2021, Maropost entered into a strategic partnership with GetEmails, a service that makes it easy for companies to identify the email addresses of anonymous website visitors.
In April 2021, Maropost and Konnektive made a partnership and made a promise to work on advanced integration. With their shared customers seeing so much success, Maropost and Konnektive put pen to paper to define success for their shared & future customers and deliver that and more.
In April 2021, Maropost partnered with timetoreply, which provides businesses with analytics into how quickly, and effectively their remote or office-based revenue teams are responding to their emails. The synergies between the two companies will close the loop for their clients between their marketing, sales and customer teams.
In October 2021, Family Business Australia (FBA) has declared a formal collaboration with Pronto Software as their National Partner (Technology). Pronto Software had a long-standing relationship with FBA through their major sponsorship of The Family Business Conference – the Asia Pacific since 2017.
In September 2020, the Family Business Australia Business Barometer survey, sponsored by Pronto Software, was undertaken to provide insights into the unfolding challenges, changes and opportunities entrepreneurs and professionals were experiencing. As National Technology Partner, Pronto Software will again support this initiative in 2022 – with the resulting whitepaper acting as a useful reference point to fuel important business discussions.
In April 2019, Maropost has partnered and was planning to offer its customers access to Return Path’s email deliver-ability solutions platform. The partnership will allow Maropost to offer custom pricing and packaging for customers who want access to the most comprehensive source of data on email performance.
In January 2017, Maropost ended the standard CRM with the Launch of its Sales Cloud. Maropost Sales Cloud ensures cohesive cross-channel data collection, to generate a complete 360-degree customer view.
In December 2016, Maropost published that Elephant and Highland Europe have made a significant investment in the company to accelerate its rapid growth. The investment from Highland Europe and Elephant will be used to underpin geographic expansion, as well as accelerate the development of new products and functionality including machine learning.
Maropost Risks and Challenges
In January 2021, Maropost appointed Dennis Dayman as Chief Privacy Officer (CPO). As CPO, Dayman will lead Maropost’s global privacy and compliance strategy while overseeing any privacy regulations, laws and rules that change the industry landscape. The issue of privacy and data security has grown increasingly important for marketing service providers.
In August 2021, Maropost added two new board members, Carl Hartmann, co-founder of Compono and Lyre’s Spirit Co and Michael Litt, CEO of Vidyard. Being a serial entrepreneur and a passionate leader, Michael will bring a new vision and innovative ideas to Maropost. Carl joins the board to bring his eCommerce knowledge and help Maropost lead the change in this space.
Since February 2017, Maropost heavily disrupted its leadership team. Some of the changes include the hiring of Joseph Schirripa as Chief Operating Officer, Dustin Deno as SVP Sales from Salesforce and Jay Miller as Senior Vice President of Marketing.
Maropost Ecosystem, Partners, Resellers and SI
Maropost continues to focus on partnerships to serve clients across the globe and help their clients meet their marketing objectives.
Since launching the new partnership program in November of 2020, over 250 partners have signed up and continue to help their clients scale their email marketing efforts and improve email deliverability. With plans for international expansion to APAC & EMEA, Maropost is looking to expand by opening sales and partnership roles within these local regions.
In 2019, Maropost joined the Google Cloud Partner Program, giving its customers access to Google Cloud’s global infrastructure and continuous data, services, and machine learning innovations to scale their customer engagement efforts. Maropost has also migrated its infrastructure to Google Cloud Platform (GCP), giving the company the ability to scale resources up and down as needed to help customers maximize efficiencies and fully realize the power of cross-channel customer engagement.
In January 2018, Maropost and Virgen Partner launched their official partnership. Bringing together the latest in multi-channel marketing technology and decades of gaming industry experience, the two had a goal to overturn the current casino marketing landscape.
Maropost Cloud Infrastructure Insights
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- Maropost Public Cloud and Infrastructure (IaaS)
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- Maropost Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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