Objective Corporation Among Cloud Top 500

Level 30 177 Pacific Highway

Sydney, NSW, 2060, Australia

61 2 9955-2288



Objective Corporation Strengths, Domain Expertise, and Key Differentiators

The Company delivered strong growth in profitability in FY2019, an improving mix of earnings on a stable revenue base, continued investment in product portfolio and workforce, as well as developing new markets for their products and pursuing non-organic growth opportunities. In 2019, they also expanded the business through the acquisition of Alpha Group.

The Directors have identified opportunities to continue to grow the business in FY2020 across all business lines, the Company will be pursuing these whilst maintaining a focus on increasing profitability. Through product innovation and the development of outstanding software, they have expanded the addressable market in the regions in which are well established, and our globally competitive products provide an opportunity to expand our presence beyond our current geographic footprint. The Company also retains significant financial capacity to pursue investment opportunities outside of the current product portfolio and customer reach.

Objective Corporation Recent Developments

In September 2020, Itree (now Objective) commence, a 10 year engagement with Return to Work South Australia (RTWSA) for their Regulatory System Solution based on the RegWorks platform including LicenceWorks, DecisionWorks, InspectorWorks and ResponseWorks.

Objective Corporation Mergers and Acquisitions (M&A) Activities

In March 2020, Objective Corporation acquired Itree. In July Itree has officially joined and rebranded as Objective.

In April 2019, Objective Corporation acquired Alpha Group, based in Palmerston North, New Zealand. Alpha Group develop Alpha One, a cloud-based building development consenting solution for local government. Alpha One allows councils to digitally transform the building consenting process utilising a guided digital process that consistently applies best practices to every application. Further, Alpha One will complement their solutions for local government customers in New Zealand, who currently use Objective Trapeze for the digital assessment of building plans and accelerate the development of a single, end-to-end building consent solution.

Objective Corporation Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Objective Corporation applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Objective Corporation and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Objective Inform, Objective Perform, Objective ECM, Objective Connect, Objective Keystone, Objective Trapeze, Objective Redact, Objective Ministerials, Objective OpenGov customers.

Objective Corporation Overview

Ownership: - ASX : OCL

Number of Employees: 270

Functional Markets: Collaboration, Content Management,

Key Verticals: Banking and Financial Services, Education, Government, Healthcare, Insurance, Manufacturing, Utilites,

Objective Corporation Key Enterprise and Cloud Applications

Objective Inform, Objective Perform, Objective ECM, Objective Connect, Objective Keystone, Objective Trapeze, Objective Redact, Objective Ministerials, Objective OpenGov

Objective Corporation Revenues, $M:

Type/Year20192020YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Objective Corporation Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Objective Corporation Revenues By Region, $M

Region% of Total Revenues2020 Total Revenues, $M2020 Enterprise Applications Revenues, $M2020 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Objective Corporation Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Objective Corporation Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Objective Corporation Customers

No. of Objective Corporation Customers: x

No. of Objective Corporation Enterprise Applications Customers: x

No. of Objective Corporation Cloud Customers: x

No. of Objective Corporation Cloud Subscribers: 10000

As of 30 June 2019, 87% of Content Solutions customers had committed to Objective 10, the latest generational release, and more than 30% had committed to version 10.5 or later, which offers the full benefit of Objective IQ. The impact of reduced complexity of upgrade engagements has resulted in significantly reduced upgrade costs for customers which allows them to stay more current and exploit the latest capabilities sooner.

New customers came from a variety of industries and geographies including England, Scotland, Wales, New Zealand and throughout Australia. In addition to two high profile wealth management customers, Objective welcomed many new public sector customers such as: Manchester City Council, Liverpool (UK) City Council, Harrogate Borough Council, Wrexham County Borough Council, Purbeck District Council, Hambleton District Council, Borough of Broxbourne, London Borough of Havering, Tendring District Council.

Among its customers are: Whole of Welsh Government, Glasgow City Council, Falkirk Community Trust, Glasgow Marketing Bureau, TAY Plan SPDA, Housing New Zealand, Southern Ports Authority, Fremantle Ports Authority, Western Australian Department of Transport, ACT Government Procurement, Infrastructure NSW, Barangaroo Delivery Authority in NSW, Veolia Water Technologies, Future Fund Management Agency and the Victorian Department of Environment and many more.

Objective Corporation Market Opportunities, M&A and Geo Expansions

Objective Corporation purchased 100% of the shares in Onstream Systems Ltd (Onstream), a New Zealand headquartered company that specialises in the capture, collaboration and manipulation of large documents, complex drawings, maps and plans.

During FY2019 they transitioned the go-to-market model for Objective Trapeze from the indirect model that we inherited, to a direct sales and support relationship with customers. Through this change, Objective onboarded more than 150 additional direct customers in the Australian market, adding to the existing Trapeze customer base in New Zealand and the UK.

The company is actively working with these customers to better understand their existing processes and use cases in order to deliver future product enhancements. Customer relationships are also enhanced by a deepening technical and sales relationship with Microsoft. Trapeze Professional has been featured within Microsoft Technology Centres and the software has been tailored to deliver a unique and outstanding user experience on the newly released Microsoft Media Surface hardware.

In March 2016, Objective Corporation acquired Onstream Systems, New Zealand headquartered company that specialised in the capture, collaboration and manipulation of large documents, complex drawings, maps and plans. Its flagship product known as Trapeze, enjoys a user base of more than 2 million users in 2,000+ organisations around the world. Onstream Trapeze was re-branded to Objective Trapeze and the business line performed to expectations in the 4 months it contributed to Objective Corporation in FY16.

Objective Corporation Risks and Challenges

The Group's principal financial instruments comprise cash and cash equivalents. The main purpose of these financial instruments is to finance the Group's operations. The Group has other financial assets and liabilities such as trade receivables and trade payables, which arise directly from its operations.

The main risks arising from the Group's financial instruments are interest rate risk, foreign currency risk, credit risk, and liquidity risk. The Group uses different methods to manage the different types of risks to which it is exposed. These include monitoring levels of exposure to interest rate, price and foreign exchange risk and assessments of market forecasts.

Ageing analysis is undertaken to manage credit risk while liquidity risk is monitored through business performance and cash flow forecasts. Primary responsibility for identification and control of financial risks rests with the Board. The Board reviews and agrees policies for managing each of these risks as summarised below.

Objective Corporation Ecosystem, Partners, Resellers and SI

Objective Corporation, together with its subsidiaries, provides information technology software and services in Australia, the Asia Pacific, and Europe. The company offers content, collaboration, and process management solutions. Its products include enterprise content management that manages content, builds business processes, and empowers users to achieve desired outcomes.

Objective becomes a platinum partner under the HPE Software Technology Alliances Program. Under the program, Objective has made a long-term commitment to expanding value for HPE customers with Objective Connect, Objective Perform and Objective Trapeze for HPE Information Management and Governance (IM&G) products, including HPE Content Manager.

Platinum membership to the HPE Software Technology Alliances Program enables the HPE field force and HPE partners to market the Objective value add solutions in conjunction with HPE's core offerings.

Objective Corporation Cloud Infrastructure Insights

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  • Objective Corporation Public Cloud and Infrastructure (IaaS)
  • Objective Corporation Platform (PaaS)
  • Objective Corporation Application Delivery
  • Objective Corporation Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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