Objective Corporation Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Objective Corporation Strengths, Domain Expertise, and Key Differentiators

Innovative Solutions: The company distinguishes itself with a commitment to delivering cutting-edge information and process management solutions, showcasing a dedication to technological leadership. Cloud-First Approach: Objective Nexus, a complete cloud offering, underscores a forward-looking strategy aligned with the prevailing global trend of prioritizing cloud solutions in IT procurement.

The Company delivered strong growth in profitability in FY2019, an improving mix of earnings on a stable revenue base, continued investment in product portfolio and workforce, as well as developing new markets for their products and pursuing non-organic growth opportunities. In 2019, they also expanded the business through the acquisition of Alpha Group.

The Directors have identified opportunities to continue to grow the business in FY2020 across all business lines, the Company will be pursuing these whilst maintaining a focus on increasing profitability. Through product innovation and the development of outstanding software, they have expanded the addressable market in the regions in which are well established, and our globally competitive products provide an opportunity to expand our presence beyond our current geographic footprint. The Company also retains significant financial capacity to pursue investment opportunities outside of the current product portfolio and customer reach.

Objective Corporation Recent Developments

In February 2022, Objective Corporation has unveiled Objective Nexus, the latest advancement in information and process management solutions, delivered as a comprehensive cloud offering. Tailored for government and highly regulated industries, Objective Nexus aims to enhance the creation, collection, management, and utilization of information, aligning with the global trend of a cloud-first approach in government IT procurement.

In September 2020, Itree (now Objective) commence, a 10 year engagement with Return to Work South Australia (RTWSA) for their Regulatory System Solution based on the RegWorks platform including LicenceWorks, DecisionWorks, InspectorWorks and ResponseWorks.

Objective Corporation Mergers and Acquisitions (M&A) Activities

In March 2022, Objective Corporation has entered into a definitive agreement to acquire Atlanta-based software company Simflofy, pending customary closing conditions. Simflofy specializes in taming data sprawl within organizations by seamlessly connecting various business systems, content management repositories, and file stores, enabling users to access information regardless of its location. As a thought leader in the "federated governance" space, Simflofy provides expertise in managing records-in-place, federated search, and e-discovery across interconnected systems.

In March 2020, Objective Corporation acquired Itree. In July Itree has officially joined and rebranded as Objective.

In April 2019, Objective Corporation acquired Alpha Group, based in Palmerston North, New Zealand. Alpha Group develop Alpha One, a cloud-based building development consenting solution for local government. Alpha One allows councils to digitally transform the building consenting process utilising a guided digital process that consistently applies best practices to every application. Further, Alpha One will complement their solutions for local government customers in New Zealand, who currently use Objective Trapeze for the digital assessment of building plans and accelerate the development of a single, end-to-end building consent solution.

Objective Corporation Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Objective Corporation applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Objective Corporation and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Objective Inform, Objective Perform, Objective ECM, Objective Connect, Objective Keystone, Objective Trapeze, Objective Redact, Objective Ministerials, Objective OpenGov customers.

Objective Corporation Key Enterprise and Cloud Applications

Objective Inform, Objective Perform, Objective ECM, Objective Connect, Objective Keystone, Objective Trapeze, Objective Redact, Objective Ministerials, Objective OpenGov

Objective Corporation Revenues, $M:

Objective Corporation Revenue Breakdown By Type, $M:

Objective Corporation Enterprise Applications Revenues By Functional Markets, $M:

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Objective Corporation Revenues By Region, $M

Objective Corporation Direct vs Indirect sales

Objective Corporation Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Objective Corporation Customers

No. of Objective Corporation Customers: 1000

No. of Objective Corporation Enterprise Applications Customers: 1000

No. of Objective Corporation Cloud Customers: x

No. of Objective Corporation Cloud Subscribers: 10000

New customers came from a variety of industries and geographies including England, Scotland, Wales, New Zealand and throughout Australia. In addition to two high profile wealth management customers, Objective welcomed many new public sector customers such as: Manchester City Council, Liverpool (UK) City Council, Harrogate Borough Council, Wrexham County Borough Council, Purbeck District Council, Hambleton District Council, Borough of Broxbourne, London Borough of Havering, Tendring District Council.

Among its customers are: Whole of Welsh Government, Glasgow City Council, Falkirk Community Trust, Glasgow Marketing Bureau, TAY Plan SPDA, Housing New Zealand, Southern Ports Authority, Fremantle Ports Authority, Western Australian Department of Transport, ACT Government Procurement, Infrastructure NSW, Barangaroo Delivery Authority in NSW, Veolia Water Technologies, Future Fund Management Agency and the Victorian Department of Environment and many more.

Objective Corporation Market Opportunities, M&A and Geo Expansions

Global Market Entry: Objective Corporation has the opportunity to expand its footprint globally by entering new regions. Identifying regions with a growing demand for advanced information and process management solutions and adapting offerings to local requirements can facilitate successful market entry.

Objective Corporation purchased 100% of the shares in Onstream Systems Ltd (Onstream), a New Zealand headquartered company that specialises in the capture, collaboration and manipulation of large documents, complex drawings, maps and plans.

During FY2019 they transitioned the go-to-market model for Objective Trapeze from the indirect model that we inherited, to a direct sales and support relationship with customers. Through this change, Objective onboarded more than 150 additional direct customers in the Australian market, adding to the existing Trapeze customer base in New Zealand and the UK.

The company is actively working with these customers to better understand their existing processes and use cases in order to deliver future product enhancements. Customer relationships are also enhanced by a deepening technical and sales relationship with Microsoft. Trapeze Professional has been featured within Microsoft Technology Centres and the software has been tailored to deliver a unique and outstanding user experience on the newly released Microsoft Media Surface hardware.

In March 2016, Objective Corporation acquired Onstream Systems, New Zealand headquartered company that specialised in the capture, collaboration and manipulation of large documents, complex drawings, maps and plans. Its flagship product known as Trapeze, enjoys a user base of more than 2 million users in 2,000+ organisations around the world. Onstream Trapeze was re-branded to Objective Trapeze and the business line performed to expectations in the 4 months it contributed to Objective Corporation in FY16.

Objective Corporation Risks and Challenges

Rapid changes in technology may pose a risk to Objective Corporation's solutions. Failure to adapt and stay ahead of technological advancements could result in product obsolescence.

The main risks arising from the Group's financial instruments are interest rate risk, foreign currency risk, credit risk, and liquidity risk. The Group uses different methods to manage the different types of risks to which it is exposed. These include monitoring levels of exposure to interest rate, price and foreign exchange risk and assessments of market forecasts.

Ageing analysis is undertaken to manage credit risk while liquidity risk is monitored through business performance and cash flow forecasts. Primary responsibility for identification and control of financial risks rests with the Board. The Board reviews and agrees policies for managing each of these risks as summarised below.

Objective Corporation Ecosystem, Partners, Resellers and SI

Objective Corporation's ecosystem, comprising technology integrations, partnerships with system integrators and VARs, and collaborative initiatives, creates a synergistic environment. This ecosystem not only enhances the functionality and accessibility of Objective Corporation's solutions but also extends the company's market reach and effectiveness in addressing diverse customer needs.

Objective Corporation, together with its subsidiaries, provides information technology software and services in Australia, the Asia Pacific, and Europe. The company offers content, collaboration, and process management solutions. Its products include enterprise content management that manages content, builds business processes, and empowers users to achieve desired outcomes.

Objective becomes a platinum partner under the HPE Software Technology Alliances Program. Under the program, Objective has made a long-term commitment to expanding value for HPE customers with Objective Connect, Objective Perform and Objective Trapeze for HPE Information Management and Governance (IM&G) products, including HPE Content Manager.

Platinum membership to the HPE Software Technology Alliances Program enables the HPE field force and HPE partners to market the Objective value add solutions in conjunction with HPE's core offerings.

Objective Corporation Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: