Openbravo Strengths, Domain Expertise, and Key Differentiators
Openbravo is a global omnichannel platform provider for agile and innovative retail. Openbravo Commerce Cloud is an omnichannel and cloud-based platform that provides retailers and restaurateurs with an attractive functional blueprint for omnichannel retail based on a highly flexible mobile technology platform, which enables companies to innovate faster and faster and manage change more efficiently.
Openbravo Recent Developments
Due to COVID-19, many retailers were put in a difficult position, which is the main reason why Openbravo and Adyen entered into a partnership to make Adyen's payments platform available to Openbravo customers globally. The launch of a joint solution for retailers that can be implemented in a matter of weeks and combines their key respective strengths to allow retailers to adapt to the new COVID-19- reality better and faster.
Openbravo Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Openbravo applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Openbravo and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Openbravo Product Suite customers.
Openbravo Overview
Ownership: - x
Number of Employees: 160
Functional Markets: Analytics and BI, CRM, ERP Financial, ERP Services and Operations Management, Procurement, SCM,
Key Verticals: Automotive, Consumer Packaged Goods, Leisure and Recreation, Retail,
Openbravo Key Enterprise and Cloud Applications
Openbravo Product Suite
Openbravo Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Openbravo Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Openbravo Enterprise Applications Revenues By Functional Markets, $M:
Openbravo Enterprise Applications Revenues By Verticals, $M:
Openbravo Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Openbravo Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Openbravo Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Openbravo Customers
No. of Openbravo Customers: 550
No. of Openbravo Enterprise Applications Customers: 550
No. of Openbravo Cloud Customers: x
No. of Openbravo Cloud Subscribers: 18000
Openbravo has more than 400 customers and over 18000 users using its solutions to manage their businesses. Among its customers are Decathlon, Toys R Us Iberia, Johnson Controls, Offerum, Venky's Feed, Aligent, AMMISA, Conserve Italia, Halsted, Khayal Alwataniya, Mármoles Arca, Metal Supermarkets, Pintu City, Supplies Now, Waiser scientific, 3D MEDITEC, GRUPO CUÑADO, GRUPO EULEN, Huesker, International Business Group, and many others.
Openbravo Market Opportunities, M&A and Geo Expansions
In June 2020, Openbravo launched Openbravo OMS, an omnichannel order management system. The solution provides a single, global view of all inventory so allowing retailers to optimize their fulfillment process by selecting the best shipping locations. Openbravo OMS key capabilities include global stock visibility and management, and the ability to ship to and from anywhere. The solution also acts as a central repository for order creation, execution, and tracking with integrated order reporting and analysis capabilities.
Openbravo Risks and Challenges
Much of OpenBravo's success will be based on its reseller channel, which now has more options than ever with the convergence of open-source and Cloud ERP applications.
Openbravo Ecosystem, Partners, Resellers and SI
In September 2020 VTEX and Openbravo joined forces to give retailers a rapid path to omnichannel in the cloud. This collaboration seeks to offer a stronger end-to-end commerce proposition for merchants by leveraging omnichannel strengths from both platforms. These include flexible order management capabilities for effective omnichannel execution, as well as VTEX’s fully-integrated e-commerce capabilities and Openbravo’s comprehensive cloud-based store solution. Their combined efforts will enable retailers an accelerated digitalization thanks to a highly-flexible technology that is key in successfully navigating the challenges imposed by COVID-19.
The transformation towards unified commerce starts with a truly integrated user experience: retailers are shifting their priorities from channel integration to having a holistic view of their customers with the aim of better serving their needs and preferences. When coupled with the speedy delivery of personalized services across all channels, this builds brand loyalty in the long term. Additionally, businesses can be more cost-effective by streamlining their operations.
Openbravo integrates and partners with leading vendors of advanced technology solutions that help increase the value they deliver to customers Some of their partners are AliPay, Authorize.net, Chase, Ingenico Group, SAP, Microsoft Dynamics, Frepple, Magento, and others. OpenBravo has service partners who can help customers get the most out of your Openbravo solution with their unique expertise and capabilities. Some of them are Exceloid, Pentix, Agility ERP, SCSoft, Everteam, OpenTix, and others.
Openbravo had growing and strong interest in its retail solution from large retailers running SAP enterprise software, especially after achieving the officially certified integration of the Openbravo Commerce Suite with SAP Applications. The integration of the two platforms allows larger retailers to continue to use SAP as their back-office system while enjoying the benefits of Openbravoafter achieving the official certified integration of the Openbravo Commerce Suite with SAP Applications. The integration of the two platforms allows larger retailers to continue to use SAP as their back-office system while enjoying the benefits of Openbravo.
Openbravo Cloud Infrastructure Insights
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- Openbravo Public Cloud and Infrastructure (IaaS)
- Openbravo Platform (PaaS)
- Openbravo Application Delivery
- Openbravo Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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