Operative Among Cloud Top 500

530 5th Avenue (between 44th & 45th St.) Suite 19A

New York, NY, 10036, United States

1 212 994-8930



Operative Strengths, Domain Expertise, and Key Differentiators

Operative has a track record of working with clients to create a strong and proven ROI from using the Operative. One platform to manage its digital ad business. This value comes not only from the expected efficiency gains of automation manual work and reduction of errors, but in terms of revenue growth as well, turning the traditional cost center of Ad Operations into a revenue-generating machine. Operative's products manage multi-platform ad sales, traffic, billing, programming and rights, processing over $33 billion in advertising revenue from leading brands and agencies around the globe.

Operative Recent Developments

The ad management company SintecMedia has acquired Operative Media with the transaction (reportedly to be worth $200m) creating the largest SaaS-based offering in the addressable TV sector of the media industry.

In February 2018, SintecMedia relaunched as Operative. Lorne Brown, CEO of the combined organization, will lead the company as it delivers on a massive growth strategy to provide premium media companies with products for the future of media featuring broad integration, a unified product catalog, flexible demand and supply-side management across digital, linear, advanced TV and other channels.

Operative Mergers and Acquisitions (M&A) Activities

In March 2021, Operative acquired STAQ, a data collection, normalization, and visualization technology company. The acquisition will further expand upon Operative’s capabilities to aggregate, automate, normalize and optimize data, allowing Media companies to take full control of their entire supply and demand chain.

Francisco Partners acquired SintecMedia for $400 million. The same year, SintecMedia acquired Operative for digital advertising business management apps.

Operative Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Operative applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Operative and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified OnAir, IBMS, Operative One, Broadway customers.

Operative Overview

Ownership: - Francisco Partners

Number of Employees: 1300

Functional Markets: Content Management, CRM, ERP Financial, ERP Services and Operations Management,

Key Verticals: Media,

Operative Key Enterprise and Cloud Applications

OnAir, IBMS, Operative One, Broadway

Operative Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Operative Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Operative Revenues By Region, $M

Region% of Total Revenues2021 Total Revenues, $M2021 Enterprise Applications Revenues, $M2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Operative Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Operative Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Operative Customers

No. of Operative Customers: 300

No. of Operative Enterprise Applications Customers: 300

No. of Operative Cloud Customers: x

No. of Operative Cloud Subscribers: 25000

Operative is a trusted partner to top global media. More than 300 companies and more than 25000 users across 25 countries, including NBCUniversal, ABC, AT&T, STARZ, Beeswax, Star India, and Sky, rely on Operative.

Operative Market Opportunities, M&A and Geo Expansions

In October 2015, Operative (ex SintecMedia) acquired Broadway Systems, provider of broadcast management solutions. Earlier In April 2014, Operative acquired Pilat Media, providers of media business management software.

Operative Risks and Challenges

Operative needs to ramp up Cloud offerings to adapt to a fast-changing media landscape.

Operative Ecosystem, Partners, Resellers and SI

In May 2021, Sinclair Broadcast Group and Operative Media entered into a multi-year enterprise partnership agreement, which aims to transform the way local and national media is transacted across all digital and linear platforms throughout the industry. With this partnership, Sinclair will become the first local television broadcaster to consolidate all sellable assets across its platforms and markets into a single ad sales system, creating a unified brand experience for customers and sellers.

In May 2016, Operative (ex SintecMedia) partnered with Visible World to Extend Programmatic TV and Grow OnBoard Platform. Earlier in April 2016, Operative (ex SintecMedia) partnered with TubeMogul to enable End-to-End Programmatic Advertising for Broadcast Media. Triton Digital, technology provider for the global audio industry since June 2019 integrates with Operative.One.

Operative Cloud Infrastructure Insights

Subscribe to read more about:

  • Operative Public Cloud and Infrastructure (IaaS)
  • Operative Platform (PaaS)
  • Operative Application Delivery
  • Operative Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/About Us

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