Operative Strengths, Domain Expertise, and Key Differentiators
Operative has a track record of working with clients to create a strong and proven ROI from using the Operative. One platform to manage its digital ad business. This value comes not only from the expected efficiency gains of automation manual work and reduction of errors, but in terms of revenue growth as well, turning the traditional cost center of Ad Operations into a revenue-generating machine. Operative's products manage multi-platform ad sales, traffic, billing, programming and rights, processing over $33 billion in advertising revenue from leading brands and agencies around the globe.
Operative Recent Developments
The ad management company SintecMedia has acquired Operative Media with the transaction (reportedly to be worth $200m) creating the largest SaaS-based offering in the addressable TV sector of the media industry.
In February 2018, SintecMedia relaunched as Operative. Lorne Brown, CEO of the combined organization, will lead the company as it delivers on a massive growth strategy to provide premium media companies with products for the future of media featuring broad integration, a unified product catalog, flexible demand and supply-side management across digital, linear, advanced TV and other channels.
Operative Mergers and Acquisitions (M&A) Activities
Francisco Partners acquired SintecMedia for $400 million. The same year, SintecMedia acquired Operative for digital advertising business management apps.
Operative Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Operative applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Operative and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified OnAir, IBMS, Operative One, Broadway customers.
Ownership: - Francisco Partners
Number of Employees: 1300
Key Verticals: Media,
Operative Key Enterprise and Cloud Applications
OnAir, IBMS, Operative One, Broadway
Operative Revenues, $M:
|Type/Year||2018||2019||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Operative Revenue Breakdown By Type, $M:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe|
Operative Enterprise Applications Revenues By Functional Markets, $M:
Operative Enterprise Applications Revenues By Verticals, $M:
Operative Revenues By Region, $M
|Region||% of Total Revenues||2019 Total Revenues, $M||2019 Enterprise Applications Revenues, $M||2019 Cloud Applications Revenues, $M|
Operative Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Operative Customers - Breakdown by Geo, Size, Vertical and Product
No. of Operative Customers: 300
No. of Operative Enterprise Applications Customers: 300
No. of Operative Cloud Customers: x
No. of Operative Cloud Subscribers: 25000
Operative is a trusted partner to top global media. More than 300 companies and more than 25000 users across 25 countries, including NBCUniversal, ABC, AT&T, STARZ, Beeswax, Star India, and Sky, rely on Operative.
Operative Market Opportunities, M&A and Geo Expansions
In October 2015, Operative (ex SintecMedia) acquired Broadway Systems, provider of broadcast management solutions. Earlier In April 2014, Operative acquired Pilat Media, providers of media business management software.
Operative Risks and Challenges
Operative needs to ramp up Cloud offerings to adapt to a fast-changing media landscape.
Operative Ecosystem, Partners, Resellers and SI
In May 2016, Operative (ex SintecMedia) partnered with Visible World to Extend Programmatic TV and Grow OnBoard Platform. Earlier in April 2016, Operative (ex SintecMedia) partnered with TubeMogul to enable End-to-End Programmatic Advertising for Broadcast Media. Triton Digital, technology provider for the global audio industry since June 2019 integrates with Operative.One.
Operative Cloud Infrastructure Insights
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- Operative Public Cloud and Infrastructure (IaaS)
- Operative Platform (PaaS)
- Operative Application Delivery
- Operative Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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