Optimizely (formerly Episerver) Among Cloud Top 500

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Optimizely (formerly Episerver) Strengths, Domain Expertise, and Key Differentiators

Optimizely (formerly Episerver) Digital Experience Platform includes a rich set of content, commerce, experimentation, customer data, and AI/ML personalization capabilities that ensure that organizations are able to meet the increased expectations of the modern consumer in a relevant and consistent way. Optimizely’s solution combines industry-leading content and commerce capabilities, experimentation, customer data, intelligence, and omni-channel orchestration. This enables marketers, merchandisers and business leaders to drive customer satisfaction, power business growth and instantly realize their brilliant ideas.

Optimizely (formerly Episerver) Recent Developments

In September 2021, Optimizely (formerly Episerver), a provider of digital experience platform solutions, introduced data core service, enhancing its digital experience platform (DXP) with deeper analytics and unified data insights across its suite of products. With data core service, companies will gain a greater understanding of their customers, as well as their overall digital business performance. The new service will be available to Optimizely cloud customers in Q1 2022 and will be included at no charge, subject to 250K MAU's usage limit, for customers who are implementing one or more of its solutions, including Content Cloud, Commerce Cloud, B2B Commerce Cloud and Experimentation.

In July 2020, to initiate its next phase of growth, Episerver hired former SAP SuccessFactors CMO Kirsten Allegri Williams as its chief marketing officer and introduces the third of its solution pillars with the launch of Intelligence Cloud.

Optimizely (formerly Episerver) Mergers and Acquisitions (M&A) Activities

Optimizely (formerly Episerver), a provider of digital experience platform solutions, announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences. With the addition of Zaius, Optimizely furthers its commitment to helping organizations unlock their digital potential – by seamlessly harmonizing, understanding, and acting on all of their digital data in one platform.

In September 2020, Episerver acquired Optimizely, a provider of experimentation and optimization apps. This combination creates the most advanced digital experience platform to optimize every customer touchpoint across the entire user journey. The breakthrough combination of Episerver and Optimizely will transform digital experience creation and optimization, enabling digital teams to replace guesswork with evidence-based outcomes. This, along with our shared mission to empower growing companies to compete digitally, makes me thrilled to welcome the Optimizely team to Episerver, as we prove there are no extraordinary experiences without experimentation

In December 2019, Episerver signed a definitive agreement to acquire B2B commerce provider Insite Software. Catering to the unique needs of this underserved market, Insite helps manufacturers and distributors transform their businesses through its purpose-built solutions, deep domain expertise, and strong emphasis on customer success and collaboration. Insite is recognized for its fully integrated B2B e-commerce platform, product information management (PIM), analytics, mobile and product catalog products as well as ERP integrations.

Episerver signed a definitive agreement to acquire Idio, a content personalization and analytics platform powering the digital buying experience of some of the world’s largest enterprise organizations. The acquisition significantly accelerates the analytics and personalization roadmap for Episerver Customer-Centric Digital Experience Platform and strategically addresses the current and future state of buying experiences and expectations – the latter being unmet by most organizations.

Optimizely (formerly Episerver) Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Optimizely (formerly Episerver) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Optimizely (formerly Episerver) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Optimizely Digital Experience Platform, Optimizely Content Cloud, Optimizely Commerce Cloud, Optimizely Intelligence Cloud customers.

Optimizely (formerly Episerver) Key Enterprise and Cloud Applications

Optimizely Digital Experience Platform, Optimizely Content Cloud, Optimizely Commerce Cloud, Optimizely Intelligence Cloud

Optimizely (formerly Episerver) Revenues, $M:

Type/Year20192020YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Optimizely (formerly Episerver) Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Optimizely (formerly Episerver) Revenues By Region, $M

Region% of Total Revenues2020 Total Revenues, $M2020 Enterprise Applications Revenues, $M2020 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Optimizely (formerly Episerver) Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Optimizely (formerly Episerver) Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Optimizely (formerly Episerver) Customers


No. of Optimizely (formerly Episerver) Customers: 9000

No. of Optimizely (formerly Episerver) Enterprise Applications Customers: 9000

No. of Optimizely (formerly Episerver) Cloud Customers: x

No. of Optimizely (formerly Episerver) Cloud Subscribers: x


Optimizely (formerly Episerver) today has more than 9,000 global customers including leading companies like Peloton, Uber, Nike, IBM, eBay, Hewlett Packard Enterprise, AMEX, WSJ, Santander, KLM, Mazda, and many more.

Optimizely (formerly Episerver) Market Opportunities, M&A and Geo Expansions

In January 2021, Episerver announced it has rebranded to Optimizely, following its acquisition of the business last year. Rooted in a proud heritage as a customer-centric digital experience platform (DXP) and Experimentation leader, the new brand reflects the endless innovation potential of digital experiences. It takes a data-driven, digital-first approach to drive forward the company’s mission: to empower people to unlock digital potential – unleashing them to create and optimize excellent experiences that result in outsized outcomes. Supporting this vision through best-in-class technology, Optimizely launched Optimization-as-a-Service. This new offering combines targeting, testing, and recommendations - bringing together the leading solutions from Optimizely Web and Episerver Content Recommendations.

In December 2019, Episerver signed a definitive agreement to acquire B2B commerce provider Insite Software. The deal continues Episerver’s unparalleled momentum heading into 2020 after the company’s November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO.

Optimizely (formerly Episerver) Risks and Challenges

The rebranding from Episerver to Optimizely might be confusing for their current and future customers.

Changes in leadership in the company could change the company's strategy and growth.

Optimizely (formerly Episerver) Ecosystem, Partners, Resellers and SI

In July 2021, Optimizely (formerly Episerver), a digital experience platform provider, announced the launch of the Optimizely Technology Partner Network, a new program aimed at bringing a smarter tech stack to customers through strategic partnerships with best-of-breed software companies. With a network of over 900 partner companies in 30 countries, Optimizely seeks to recognize top partners whose firms possess a wealth of experience, team members with a creative outlook, global reach, and a collective eye toward future opportunities to ensure mutual customers are successful in the short and long term.

Optimizely (formerly Episerver) Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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