Planet Labs Among Cloud Top 500

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Planet Labs Strengths, Domain Expertise, and Key Differentiators

Planet is a provider of global, daily satellite imagery and insights. Planet is driven by a mission to image all of Earth’s landmass every day, and make global change visible, accessible, and actionable. Founded in 2010 by three NASA scientists, Planet designs, builds and operates the largest fleet of imaging satellites, as well as online software, tools and analytics needed to deliver data to users.

Planet provides geospatial insights at the speed of change, equipping users with the data necessary to make informed, timely decisions. They offer a diverse selection of imagery and analytic solutions, all made available online through their platform and web-based tools.

Planet Labs Recent Developments

In November 2021, Planet Labs acquired VanderSat, a provider of advanced earth data and analytics. Vandersat’s products help customers better measure and understand water management and crop health in major markets.

In October 2019, Planet launched Planet Orbit, a new partner program, which provided customers with a trusted partner ecosystem and unique data set. The program allowed partners to gain access to geospatial data not otherwise available in the commercial market, create powerful solutions and differentiate their business. Planet Orbit was designed to enable partners to build market competencies in Planet products and verticals. By introducing Gold and Platinum levels, customers get access to Planet-certified partners with specific domain expertise.

In September 2019, Planet launched Professional Services to help customers unlock the full potential of Planet`s products and tools. With Professional Services, customers would be able to easily navigate the platform and APIs, build applications to optimize return on investment, and integrate imagery into their tech stack more efficiently. Professional Services is an expansion of Planet Launch Program. Through this expansion, Planet offered more comprehensive and holistic professional services with myriad offerings to suit evolving customer needs.

In January 2019, Planet formed a new subsidiary, Planet Federal, to focus on growing government business further by representing Planet’s commercial products for U.S. government requirements.

Planet Labs Mergers and Acquisitions (M&A) Activities

In January 2019, Planet acquired Boundless Spatial in a move aimed squarely at US government business. The acquisition extended and expanded Planet’s relationships with commercial agricultural clients and the government. Planet inherited Boundless’ government contracts, which included a range of expertise and software already deployed within government departments.

Planet Labs acquired Google's Terra Bella satellite imaging operation and its constellation of SkySat satellites, less than three years after Google bought the operation for $500 million.

Planet Labs Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Planet Labs applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Planet Labs and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Planet Monitoring, Planet Basemaps customers.

Planet Labs Key Enterprise and Cloud Applications

Planet Monitoring, Planet Basemaps

Planet Labs Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Planet Labs Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Planet Labs Revenues By Region, $M

Region% of Total Revenues2021 Total Revenues, $M2021 Enterprise Applications Revenues, $M2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Planet Labs Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Planet Labs Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Planet Labs Customers

No. of Planet Labs Customers: 800

No. of Planet Labs Enterprise Applications Customers: x

No. of Planet Labs Cloud Customers: x

No. of Planet Labs Cloud Subscribers: x

Planet has more than 700 customers, split between four sectors: civil, agriculture, defense and intelligence, and mapping. In August 2021, the company signed a multi-year launch agreement with SpaceX, making Elon Musk’s venture Planet’s go-to-launch provider for its satellites through 2025.

Planet Labs Market Opportunities, M&A and Geo Expansions

In July 2021, Planet Labs and dMY Technology Group, Inc., a publicly traded special purpose acquisition company, entered into a merger agreement under which Planet will become a publicly-traded company. Upon closing, the combined company will retain the Planet name and be listed on the NYSE under the ticker symbol “PL.” The transaction values Planet at a post-transaction equity value of approximately $2.8 billion.

In 2019, Planet Labs has raised $168 Million in series D funding. Planet Labs has raised $384m in venture funding and launched dozens of small satellites, which it calls Doves, which are together capable of capturing fresh images of the entire planet every day. The system is used by governments, private companies and non-profit organisations to monitor economic activity, agriculture and environmental change.

Planet Labs Risks and Challenges

The number of satellites that Planet has in orbit changes often. They are either launching more or the satellites are approaching their end of life and reentering the atmosphere and burning up.

Planet Labs Ecosystem, Partners, Resellers and SI

Planet Labs extended its relationship with Google with a partnership made in 2021, Planet customers can use Google Cloud to store and process data, and access Google’s other products such as its data analytics warehouse BigQuery. The two companies’ collaboration stretches back to 2017, when Google sold its satellite imaging business, Terra Bella, to Planet Labs.

Planet expanded its partnership with Esri. Esri will be reselling satellite imagery, extending access to Planet’s high cadence data set to the largest GIS community. With this agreement, Esri customers can directly buy Planet imagery. Along with the new reseller agreement, Planet and Esri will collaborate on developing advanced geospatial solutions for civil government and energy.

In March 2020, Planet partnered with Seisan, a custom software solutions and systems integration company specializing in leveraging geospatial technologies. By becoming a premiere Planet partner, Seisan offers next-level competitive advantages and insights into many industry verticals. Traditional satellite partners lack the ability to collect meaningful imagery at the speed in which Planet can. Leveraging this unique dataset, Seisan would be able to build machine learning imagery analysis along with traditional systems integration and data transformation techniques. These software solutions would bring an unprecedented level of geospatial awareness.

In December 2019, Planet updated its ArcGIS Pro integration, adding access to all Planet imagery, including PlanetScope, SkySat and Planet Basemaps, as well as leading public sector imagery, Landsat and Sentinel. Planet’s imagery, combined with ArcGIS software, empowers GIS workflows and enriches GIS databases with the most up-to-date imagery, leading to more timely and informed decision making.

Planet Labs Cloud Infrastructure Insights

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  • Planet Labs Public Cloud and Infrastructure (IaaS)
  • Planet Labs Platform (PaaS)
  • Planet Labs Application Delivery
  • Planet Labs Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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