Planful (formerly Host Analytics) Among Cloud Top 500

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Planful (formerly Host Analytics) Strengths, Domain Expertise, and Key Differentiators

Planful (formerly Host Analytics) designs cloud corporate performance management and business analytics software. The Company offers applications that allows financial consolidation, disclosure management, budgeting, forecasting, reporting, and strategic planning.

Planful (formerly Host Analytics) Recent Developments

In September 2021, Planful, provider of end-to-end financial close, consolidation, and financial planning & analysis (FP&A) cloud software, announced a significant expansion of its Planful Predict suite of native artificial intelligence and machine learning (AI/ML) products, designed specifically for complex financial data. At Planful Perform 2021, the company debuted Predict: Projections, an intelligent forecasting solution based on proprietary algorithms developed by Planful. This new application enhances human judgement, enabling finance professionals of any skill level to seamlessly prepare AI-enhanced forecasts by learning the user’s planning environment over time. In addition, Planful announced enhancements to its Predict: Signals anomaly detection solution, with multiple upgrades based on customer input, including embedding the tool into Planful’s reporting function.

In June 2021, Planful debuted Predict: Signals, the first of a range of native artificial intelligence and machine learning products to come from the financial planning and analysis software maker. Predict: Signals is designed to remove the need for a detailed manual review of data, ensuring forecasts are accurate and alerting the business to outliers in data. The software checks for abnormalities, identifies patterns and augments planning and decision-making efforts with intelligent forecasts and recommendations, using a native AI/ML engine.

In May 2021, Planful, provider of end-to-end financial close, consolidation, and financial planning & analysis (FP&A) cloud software, announced major platform enhancements aimed at maximizing the performance, scale, quality, and agility of Continuous Planning at organizations of all types and sizes. These enhancements, introduced at Planful Perform 2021, include upgrades to the platform's Operational Planning solution that will help businesses turn large, complex volumes of data into higher-quality insights and faster decision-making.

In May 2020, Planful has released its “Planful Now” package offering at the Planful Virtual Tour, providing a significant advantage to organizations in uncertain times. As businesses around the world confront the economic fallout from the COVID-19 crisis, the ability to make data-driven decisions quickly is more important than ever.

In January 2020, Host Analytics has changed its name to Planful.

Planful (formerly Host Analytics) Mergers and Acquisitions (M&A) Activities

In January 2019, Vector Capital a private equity firm specializing in transformational investments in established technology businesses successfully completed the acquisition of Host Analytics Inc., a provider of cloud-based enterprise performance management (EPM) solutions. This transaction was completed to support Host Analytics, because of tremendous opportunity in the growing cloud enterprise performance management space.

Planful (formerly Host Analytics) Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Planful (formerly Host Analytics) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Planful (formerly Host Analytics) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Planful FP&A platform customers.

Planful (formerly Host Analytics) Key Enterprise and Cloud Applications

Planful FP&A platform

Planful (formerly Host Analytics) Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Planful (formerly Host Analytics) Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Planful (formerly Host Analytics) Revenues By Region, $M

Region% of Total Revenues2021 Total Revenues, $M2021 Enterprise Applications Revenues, $M2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Planful (formerly Host Analytics) Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Planful (formerly Host Analytics) Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Planful (formerly Host Analytics) Customers


No. of Planful (formerly Host Analytics) Customers: 1000

No. of Planful (formerly Host Analytics) Enterprise Applications Customers: 1000

No. of Planful (formerly Host Analytics) Cloud Customers: x

No. of Planful (formerly Host Analytics) Cloud Subscribers: x


In the first half of 2021, Planful averaged one new customer a day, including brands such as Tile, Inc., ADA Health GmbH, Alladapt, Immunotherapeutics, FIGS, Envoy, Zipline Logistics, Amcor, SPG Global Specialists, and Quantexa.

More than 800 customers in 90 countries including Bose, Boston Red Sox, FitBit, La-Z-Boy, Mayo Clinic, NPR, OpenTable, Peet’s Coffee & Tea, Pinterest, Swissport, TOMS Shoes, and Vitamin Shoppe have subscribed to Host Analytics to help them drive revenue and margin growth.

Planful (formerly Host Analytics) Market Opportunities, M&A and Geo Expansions

In April 2021, Allison Searle joined Planful as Senior Vice President of International Sales as the company accelerated its global expansion. "Allison brings a tremendous amount of B2B software sales experience and a track record of expanding into new markets to this role. We are thrilled to welcome her to the Planful team," said Grant Halloran, Chief Executive Officer, Planful. "Companies across the globe are becoming increasingly focused on organizational agility. Allison's appointment to this role will support finance and accounting professionals who are eager to modernize their planning and data-driven decision-making."

Three biggest market opportunities for Planful (ex Host Analytics) are:

• Outgrowing low-end EPM solutions like Adaptive Planning, Prophix and Vena.

• Those companies still relying on Excel to run their EPM processes.

• Replacing legacy on-premise solutions like Hyperion, Cognos and SAP.

Planful (formerly Host Analytics) Risks and Challenges

The rebranding from Host Analytics to Planful might confuse some of the current and future customers.

The next phase of growth for Host Analytics will be based on its ability to scale out its installed base through OEM and channel recruitment efforts.

Planful (formerly Host Analytics) Ecosystem, Partners, Resellers and SI

In July 2021, Planful, provider of financial planning & analysis (FP&A) and consolidations cloud software and Trintech, a global provider of financial close solutions, announced a strategic partnership to resell each other's products, offering an integrated end-to-end solution for the financial and accounting process. This partnership provides customers in mid-sized organizations with a best-in-class single source of truth of their financial data, accelerating the end-to-end FP&A, consolidation, and accounting close processes in a frictionless experience.

In June 2019, Host Analytics reinforced its focus on company growth and a commitment to global markets with new strategic partnerships in the United Kingdom, Australia, and South Africa. Host Analytics has partnered with the regional enterprise performance management (EPM) solution providers in those regions, including RSM in the U.K., Satori Group in Australia, and Altron Karabina in South Africa.

Planful (formerly Host Analytics) Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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