Price f(x) AG Strengths, Domain Expertise, and Key Differentiators
Founded in 2011, Pricefx provides a modular SaaS solution for price optimisation management (PO&M) and configure-price-quote (CPQ) for enterprises of any size. Pricing optimisation software typically helps companies accurately define the price of goods across a vast and constantly changing spectrum of data and variables. This can include things like customer survey data and segments, competitor data, operating costs, inventories, and historic prices and sales.
Pricefx had strong customer and partner traction in the first half of 2021. As companies in every region are adapting to major pricing fluctuations across the supply chain this year along with increased inflationary pressures, Pricefx seeing the need for AI-powered pricing solutions continue to grow. The company recorded 34% growth in revenue in 1H 2021 due to new customers and expansion of existing customer implementations.
Price f(x) AG Recent Developments
In 2021, To address the increased demand for AI-driven revenue growth, Pricefx introduced the industry’s first AI-powered market simulation solution. The market simulation uses Pricefx Next-Gen AI technology to simulate and predict the impact of pricing on customer purchasing behaviour. It is designed to enable price optimization in the context of the overall product portfolio and the competition.
In the first half of 2021, Pricefx also simplified its product offering around three core packages Plan, Price and Profit. The company offers subscription-free advanced analytics as part of the Plan package and AI optimization and market simulation are included in the subscription for both the Price and Profit packages. PricefxPlasma is also included with the Price and Profit packages for participating customers.
To help businesses develop strategies to quickly react to changing market dynamics and challenges as a result of COVID-19, Pricefx offered its customers free access to Sales Insights Accelerator. This Accelerator is a pre-configured, easy to deploy, highly actionable pricing analytics solution that can analyze transactional data, quickly gain visibility into pricing opportunities and flag threats.
In June 2020, Pricefx received $65 million in Series C funding, more than double the amount raised in their previous funding round, bringing the company’s total raised to $130 million. The round was led by funds advised by Apax Digital, the growth equity team of Apax Partners, with participation from existing investor Digital+ Partners. Over the last six months of the year, the company focused the new funding on expanding global market leadership and accelerating product innovation.
Til the end of 2020, Pricefx started a set of groundbreaking product enhancements in its Vesper released in November 2020. Delivering a more streamlined, powerful and agile pricing platform, the company introduced a sleek, dynamic new look for all of Pricefx’s industry-leading pricing modules with Unity UI; PriceOptimizer AI, a next-generation price optimization solution powered by transparent and predictive machine learning and multi-agent AI; and new pre-defined solution building blocks that quickly and easily incorporate best practice functionality.
Earlier in the year, Pricefx announced Lightning, the first turnkey solution to enable rapid activation of pricing excellence. Powered by Pricefx Accelerators, Lightning delivers a full suite of standard pricing analytics, management and CPQ realization tools, able to go live in six weeks or less.
Most recently, Pricefx introduced Velo, the industry’s first strategic large deal negotiation solution. Designed for large, complex deals, Velo maximizes profitability and leverage by combining proven strategy with innovative technology.
Since May 2020, IntegrationManager is part of PFX Platform. PFX Platform no longer is a standalone module. Pricefx's customers that subscribe to any of core products: PriceAnalyzer, PromotionManager, RebateManager, QuoteConfigurator, PriceBuilder or PriceOptimizer have instant access to PFXPlatform at no extra cost.
Price f(x) AG Mergers and Acquisitions (M&A) Activities
In May 2020, Pricefx acquired Brennus Analytics, a French start-up offering a modular, proprietary, transparent, and configurable artificial intelligence technology providing complex optimization capabilities highly applicable to the challenges of a B2B environment.
Price f(x) AG Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Price f(x) AG applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Price f(x) AG and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Pricefx QuoteConfigurator, Pricefx PriceAnalyzer customers.
Price f(x) AG Overview
Ownership: - x
Number of Employees: 400
Functional Markets: SPM,
Key Verticals: Automotive, Consumer Packaged Goods, Distribution, Life Sciences, Manufacturing, Professional Services, Retail, Transportation,
Price f(x) AG Key Enterprise and Cloud Applications
Pricefx QuoteConfigurator, Pricefx PriceAnalyzer
Price f(x) AG Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Price f(x) AG Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Price f(x) AG Enterprise Applications Revenues By Functional Markets, $M:
Price f(x) AG Enterprise Applications Revenues By Verticals, $M:
Price f(x) AG Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Price f(x) AG Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Price f(x) AG Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Price f(x) AG Customers
No. of Price f(x) AG Customers: 1400
No. of Price f(x) AG Enterprise Applications Customers: 1400
No. of Price f(x) AG Cloud Customers: 1400
No. of Price f(x) AG Cloud Subscribers: x
Since January 2021, Pricefx has signed 14 new enterprise customers in North America and Europe, including AMAG Group, American Tire Distributors and FIFCO. The company serves customers in more than 37 countries, which include some of the largest manufacturing, retailing and energy businesses in the world. A significant portion of Pricefx’s business can be attributed to its thriving partner ecosystem. The Advantage Pricefx partner program which launched in March 2020 now has 84 members; 16 new partners have joined in 2021.
In 2020, Pricefx signed 30 new enterprise customers, including Altium Packaging, PLZ Aeroscience, Stahl Holdings B.V. and Verallia Group. The company serves customers in more than 37 countries, which include some of the largest manufacturing, retailing and energy businesses in the world.
Price f(x) AG Market Opportunities, M&A and Geo Expansions
In July 2020, Pricefx raised $65 million in Series C funding. The round was led by funds advised by Apax Digital, the growth equity team of Apax Partners, with participation from existing investor Digital+ Partners. It brings the company’s total raise to $130 million.
Pricefx will use the new funding for further expansion and to consolidate its position within the SaaS pricing industry. It will also invest in product innovation, extend its partner ecosystem, and consider making strategic acquisitions.
Prevoisly, in 2019, Pricefx raised $25.3 million in funding as part of Series B funding, bringing the Series B funding to a total of $52.8 million.
Price f(x) AG Risks and Challenges
Modifications of the system can sometimes be complicated to implement.
Price f(x) AG Ecosystem, Partners, Resellers and SI
In January 2021, Pricefx partnered with Bain & Company to launch PricefxPlasma™, the industry’s first big data powered benchmarking platform. The only solution of its kind in the pricing world, PricefxPlasma gives customers a unique business advantage to improve their pricing strategy and execution. Users can leverage a pre-defined set of more than 20 market-relevant performance KPIs to reveal insights into industry pricing and to measure their pricing performance.
Through QuoteConfigurator, Pricefx's Configure Price Quote (CPQ) solution can integrate with enterprise-grade CRM solutions including Salesforce, Microsoft Dynamics 365, and SAP Cloud for Customer.
Pricefx has a Partnership Program names Advantage Pricefx. Advantage Pricefx offers a set of sales and delivery resources, training and tools that enable partners to better serve customers.
Price f(x) AG Cloud Infrastructure Insights
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- Price f(x) AG Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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