PROS Holdings Among Cloud Top 500

3100 Main Street, Suite #900

Houston, TX, 77002, USA

+1 800-555-3548


PROS Holdings Recent Developments

Projects as much as 9% drop in 2016 sales, compared with 10% decline in 2015 amid its shifts to subscription model.

PROS Holdings Overview

Ownership: Public - PRO:NYSE

Employees: 1033

Functional Market: Customer Relationship Management,

Key Verticals: Automotive, Banking and Financial Services, Communication, Consumer Packaged Goods, Life Sciences, Manufacturing, Retail, Transportation, ,

PROS Holdings Key Enterprise & Cloud Applications

PROS Cloud ,

SCORES Analysis

PROS Holdings Strengths

PROS is a big data software company that helps customers outperform in their markets by using big data to sell more effectively.

PROS offers big data solutions to optimize sales, pricing, quoting, rebates and revenue management across more than 40 industries. Fiscal 2015 was a transformational year for PROS, as they shifted from primarily offering perpetual licenses oftheir solutions to a subscription based cloud-first strategy.

As part of this shift, they introduced a number of changes to its business, including creating and introducing new cloud-only packages of its software, training its personnel, and increasing its focus on competitive differentiation in key industry verticals.

However, these changes also yielded positive initial results in 2015, as its recurring revenues, which consists of maintenance and subscription revenue, grew by 19% over 2014.

Its cloud solutions for revenue and profit realization include SellingPRO, PricingPRO, and RevenuePRO.

In May 2016, PROS and Icertis, a provider of contract lifecycle management on Microsoft Azure, announced a technology integration and go-to-market partnership that will deliver a seamless and easy-to-use lead-to-contract solution in the cloud.

The integrated solution – PROS Smart CPQ, Icertis Contract Management (ICM) platform and Microsoft Dynamics – will provide a unified experience for sales, legal and finance to manage leads, configure and price quotes, and close customer contracts. In March 2015, PROS demonstrated for the first time the new enterprise-class PROS Cameleon CPQ (configure-price-quote) for Microsoft Dynamics.

The solution infuses the CRM environment with even more power by providing sales teams with tools that increase quoting speed and accuracy, improve profitability and win more opportunities. In October 2014, PROS launched PROS Group Sales Optimizer (GSO), a new solution that enables airlines and their customers to book group travel in real-time.

PROS GSO includes dynamic pricing integrated with sales effectiveness, revenue management and contract management. Also in October 2014, it launched a new graphically interactive configure-price-quote (CPQ) solution for manufacturing and service parts industries.

With interactive parts diagrams, customers can select and order parts directly from original equipment and component schematics.

Cameleon Parts Quoting is embedded with predictive and prescriptive pricing analytics, enabling sales teams to deliver smarter, faster, winning quotes to customers.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

PROS Holdings Revenues, $M:

Type/Year 2015 2016 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

PROS Holdings Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

PROS Holdings Revenues By Region, $M

Region % of Total Revenues 2016 Total Revenues, $M 2016 Enterprise Applications Revenues, $M 2016 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

PROS Holdings Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

PROS Holdings Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

Don't Miss our Customer Database

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

PROS Holdings Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

PROS Holdings Risks

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  • Ability to handle internal and external risk and challenges

PROS Holdings Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

PROS Holdings Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:


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