Rootstock Among Cloud Top 500

5000 Executive Pkwy, Suite 150

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https://www.rootstock.com/

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Rootstock Strengths, Domain Expertise, and Key Differentiators

Rootstock Software is a provider of cloud ERP on the Salesforce Cloud Platform. When combined with Salesforce CRM, Rootstock Cloud ERP offers manufacturing, distribution, and supply chain organizations a single platform to grow and manage their businesses. Rootstock Cloud ERP is a flexible, modern, and digitally-connected system that transforms companies to deliver a more personalized customer experience and efficient operations.

Rootstock Recent Developments

Rootstock recently released: “Clicks Not Code, Business Driven ERP”. Rootstock’s product is now taking full advantage of Salesforce Lightning, which allows business users to take more control of the user experience and processes without the need for technical help or highly specialized consultants. This capability includes the ability to customize Rootstock mobile apps, add Predictive Analytics to any page/screen and add Einstein Artificial Intelligence to workflows, apps and pages. Rootstock’s goal with this release is to democratize ERP and bring more ERP functions, and intelligence to more job functions in an organization. This business-driven approach speeds the implementation, makes a company more agile and allows companies to continually improve their use of Rootstock Cloud ERP.

Rootstock Mergers and Acquisitions (M&A) Activities

In January 2018, Rootstock, a cloud supply chain and manufacturing vendor built on Salesforce's platform, acquired Kenandy, which focuses on enterprise relationship management applications. Kenandy, will add more developers to help Rootstock combine its applications with Salesforce's various clouds. Kenandy also builds cloud applications built on the Salesforce platform and in some ways takes out a Rootstock rival. Unlike traditional ERP systems, Kenandy provides an end-to-end cloud ERP in 150 Business Ready Objects, not thousands of tables.

Rootstock Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Rootstock applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Rootstock and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Kenandy Cloud ERP for Business Innovation, customers.

Rootstock Key Enterprise and Cloud Applications

Kenandy Cloud ERP for Business Innovation,

Rootstock Revenues, $M:

Type/Year20182019YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Rootstock Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Rootstock Revenues By Region, $M

Region% of Total Revenues2019 Total Revenues, $M2019 Enterprise Applications Revenues, $M2019 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Rootstock Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Rootstock Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Rootstock Customers


No. of Rootstock Customers: 160

No. of Rootstock Enterprise Applications Customers: 160

No. of Rootstock Cloud Customers: 160

No. of Rootstock Cloud Subscribers: x


With nearly 120 employees and over 160 customers, Rootstock is positioned as a cloud ERP software provider for the midsize market. It will become an increasingly formidable competitor of NetSuite, Microsoft Dynamics, Sage, Infor, Epicor, and other market incumbents.

Rootstock customers have their own unique business requirements from a wide variety of industries. Among them are: Scott Fetzer Electrical Group (SFEG), Primus Power, 3 Sigma Corporation, Blue Cover Devices, Big Heart Pet Brands, Fluidic Energy, Merrow Sewing Machine Company, Natural Balance Pet Foods, SPOC Automation, and Yokohama Tire Company.

In the first half of the 2019 Rootstock Software continued its customer growth with the addition of six new cloud ERP customers: Accedian Networks, Architectural Fabrication, Petro Valve, Portland Roasting Coffee, Tejas Production Services and Vitamin Angels select Rootstock Cloud ERP.

In October 2019, Aphria Inc.completed the implementation of Rootstock Cloud ERP solution. Aphria simultaneously implemented ComplianceQuest's Enterprise Quality Management System (EQMS) to support quality management processes in the highly regulated cannabis industry.

Rootstock Market Opportunities, M&A and Geo Expansions

In January 2020, Rootstook started its first channel partnership in South East Asia, Malaysian ISV iEnterprise Online Sdn (iEnterprise). iEnterprise is a subsidiary of conglomerate Ancom Berhad. It has interests in manufacturing, logistics, media and information technology.

In November 2019, Rootstock Software launched an ERP Connector between its Cloud ERP solution and Salesforce Field Service Lightning. In March 2019, Rootstock Software launched its ERP Data Framework. This tool is a collection of pre-configured ERP data objects, which enables organizations to more easily transfer and map legacy ERP data to the Salesforce Platform than conventional methods.

Rootstock's purchase of Kenandy will enable the company to expand into more areas for enterprises looking to launch cloud ERP built on Salesforce's technology.

Rootstock's continued expansion into the international market, but also continued co-marketing with Salesforce to penetrate the ERP market.

Rootstock Risks and Challenges

Salesforce's desire to expand in the manufacturing vertical, or ERP market for that matter, has been a work in progress.The combination of Rootstock and Kenandy appears to heighten Salesforce's desire to make it work through economy of scale. However it has never been easy partnering with Salesforce and its ever-changing priorities – now pivoting to its newly acquired platform products like Mulesoft and Tableau.

Rootstock's expansion into white space markets like cannabis manufacturing is a logical step given the greater propensity of these companies to invest heavily in automation to accelerate its time to market. The risk is that its also a moving target because of inconsistent rules and regulations regarding the legal status of cannabis products across state lines and even at the federal level.

Rootstock Ecosystem, Partners, Resellers and SI

Rootstock is continuing to experience significant international growth with the signing of several new partners in Europe, the Middle East, and Southeast Asia with consulting and implementation services for the company's cloud ERP solution. The new partners include: Balanced Force and Vanenburg Software in the Netherlands, coServe (also in the Netherlands with a subsidiary in India), Flow Line Integration in France, Optingo in Poland, and RootHub IT in the UK. These partners will supplement Rootstock Software's implementation and support services provided by the vendor's direct offices in the Nordics, Australia, Japan, and North America.

In September 2019, Rootstock Software made a partnership with HDCS (Heavy Duty Consulting Services). This IT consulting and business solutions firm will help to implement, integrate, and support Rootstock Cloud ERP for customers in Japan.

In August 2019, Rootstock Software made a partnership with Eigenherd GmbH. This consulting firm will help respond to the tremendous demand for Rootstock Cloud ERP in Germany, Austria and Switzerland and the DACH region of Europe.

Since January 2020, iEnterprise Online Sdn (iEnterprise) will serve as the first Rootstock's channel partner in Southeast Asia. Through this partnership, iEnterprise will provide Rootstock Cloud ERP to manufacturing companies in Malaysia, as well as implementation, integration, and support services.

In September 2020, Rootstock announced a channel partnership with KVP Business Solutions, a technology solutions company. KVP will help us reach manufacturers, distributors and supply chain organizations in countries that urgently need modern cloud ERP solutions, including Australia, Germany, The Netherlands, France, and India.

Rootstock Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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