Samsara Strengths, Domain Expertise, and Key Differentiators
Samsara’s portfolio of complete Internet of Things (“IoT”) solutions combine hardware, software, and cloud to bring real-time visibility, analytics, and AI to operations. Samsara main offerings include: Vehicle Telematic, Video-Based Safety, Apps and Driver Workflows, Equipment Monitoring and Site Visibility helping companies to Captures and Connects IoT Data, Improves Safety and Reduces Costs and Enhances Sustainability.
Samsara was founded in 2015 by Sanjit Biswas and John Bicket, the co-founders of Meraki (now part of Cisco Systems), the cloud-managed networking leader that powers over 2 million networks worldwide.
Samsara Recent Developments
In the 2Q of 2022, Samsara reported revenues of $153.5 million, representing 52% year-over-year growth while having 989 customers with ARR over $100,000, up 61% year-over-year.
Furthermore, in the same period, Samsara made some leadership changes, appointing Jeffrey Hausman as Chief Product Officer and Kiren Sekar as Chief Strategy Officer, were both will be focusing on long-term strategy and leading new and emerging product development to expand the Connected Operations Cloud across physical operations.
Samsara Mergers and Acquisitions (M&A) Activities
In 2021, Samsara went public on the NYSE under the ticket IOT, raising $805M in IPO, by selling 35 million shares for $23, valuing the company at $12B+. Coming into the 2021 IPO, Samsara had raised $939.4 million in venture capital funding from investors that included Andreessen Horowitz, Tiger Global Management, Dragoneer Investment Group, General Catalyst, General Atlantic, Warburg Pincus, AllianceBernstein and Raison Asset Management.
Samsara Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Samsara applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Samsara and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Samsara Platform customers.
Ownership: - NYSE: IOT
Number of Employees: 1616
Functional Markets: SCM,
Key Verticals: Aerospace and Defense, Automotive, Construction, Consumer Packaged Goods, Distribution, K386, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Manufacturing, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Samsara Key Enterprise and Cloud Applications
Samsara Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Samsara Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Samsara Enterprise Applications Revenues By Functional Markets, $M:
Samsara Enterprise Applications Revenues By Verticals, $M:
Samsara Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
Samsara Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Samsara Customers - Breakdown by Geo, Size, Vertical and Product
No. of Samsara Customers: 14000
No. of Samsara Enterprise Applications Customers: 14000
No. of Samsara Cloud Customers: 0
No. of Samsara Cloud Subscribers: x
As of January 2022, Samsara had more than 14,000 customers representing over $5,000 in annual recurring revenue or Core Customers, and approximately 93% of its ARR came from Core Customers, in part due to increasing focus on this customer set. Samsara solutions are used by businesses of varying sizes across a broad range of industries that depend on physical operations, including transportation, wholesale and retail trade, construction, field services, logistics, utilities and energy, government, healthcare and education, manufacturing, food and beverage, and others. Some of Samsara customers are Delta Constructors, ArcBest, Cash-Wa Distributing, Sherwin-Williams, PODS, City of Sacramento, City of Boston, Goodfellow Bros., MacAllister Machinery, Kelly Group, Clean Harbors, and Liberty Oilfield Services and others.
Samsara Market Opportunities, M&A and Geo Expansions
Samsara ended the year with over half a billion in ARR while growing 64% year-over-year, which capped off a very successful year for the company. They also grew headcount by nearly 30% in fiscal 2022 and ended the year with over 1,600 Samsarians globally.
Samsara Risks and Challenges
Samsara has a history of losses and may not be able to achieve or sustain profitability on a consistent basis or at all in the future.
Samsara Ecosystem, Partners, Resellers and SI
Samsara built a robust ecosystem that includes over 200 integration partners in Samsara App Marketplace, powered by an active developer community. In addition to these integration partners, Samsara works with a network of system integrators, consultants, and implementation partners.
In recent months, Samsara launched integrations with ThermoKing, General Motors (GM), and Free2move, the global fleet, mobility, and connected data company that is part of Stellantis.
In March 2022, Samsara announced the addition of two new offices in Amsterdam and Mexico City, to accelerate its international growth. Samsara’s latest expansions will enable the company to provide exceptional support to new and existing customers in these key markets.
Samsara Cloud Infrastructure Insights
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- Samsara Public Cloud and Infrastructure (IaaS)
- Samsara Platform (PaaS)
- Samsara Application Delivery
- Samsara Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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