Serrala Strengths, Domain Expertise, and Key Differentiators
Serrala is an innovation driver with 30+ years of experience, and yet transformational changes in strategy, business model and organization. Founded in 1984 as a family-owned company (back then named Hanse Orga) Serrala constantly transformed itself into one of the leading fintechs in B2B payments space. With strong investments, Serrala proactively leverages market-leading innovations such as RPA, AI, Blockchain, ML, BI, etc.
Serrala is the only provider of end-to-end solutions for automating the complete financial value chain – from order-to-cash, procure-to-pay, treasury, and data and document management. As a reliable expert, Serrala supports its customers with strong partners to stay ahead of the innovation curve (e.g.SWIFT, PayPal, Microsoft (Azure), SAP).
The product portfolio includes software, managed automation and consulting services – with multiple advantages for companies and banks: A holistic approach instead of single products helps to overcome silos with seamless IT processes. Limitless connectivity, in turn, simplifies implementation and/or adopting of new technology (e.g.APIs). And easy-to-use analytics provide ready-to-use dashboards & reports with 500+ available KPIs.
Serrala Recent Developments
In June 2020, Serrala, a global provider of secure software solutions to automate financial processes for all inbound and outbound payments, has achieved Microsoft Co-Sell Ready Status.
In scope of its growth strategy, Serrala is constantly developing new markets. Recently, the company launched the comprehensive cloud offering Serrala Alevate.
In fall 2019, Serrala Alevate Accounts Payable has been launched. The easy-to-integrate ERP-agnostic solution for managing the capture, validation and processing of vendor invoices allows users to benefit from a 100 percent digitized invoice process.
In 2018, Deutsche Bank and Serrala launched the first API interface for SEPA instant payments in the market. The joint initiative is an important first step in facilitating real-time treasury and allowing payments to be processed 24/7/365 within less than ten seconds. The Serrala solution offering was complemented in 2019 by its Managed Automation services. Customers benefit from distinctive services through software-based intelligent automation enhanced with specialized skills. The Serrala Managed Automation offering: Payments as a Service: Corporate payments solution that enables companies to quickly connect to banks, support new channels, convert payments into required formats and monitor fraud Payables as a Service: Automatically capture invoices, flexibly integrate data from suppliers, centralize invoicing, and instantly access vendor and invoice information at the invoice level Receivables as a Service: Processes all remittance advice data automatically in the cloud and then feeds it back directly into your SAP ERP systems for cash application Archiving as a Service: Automates archiving jobs, manages exceptions, applies retention rules, and identifies new archiving opportunities.
Serrala Mergers and Acquisitions (M&A) Activities
In 2020, Serrala acquired the majority of the shares of AcceptEasy. The acquisition of AcceptEasy is the fifth acquisition in four years for Serrala, a Waterland Private Equity portfolio company. The strategic takeover aims to expand Serrala’s SaaS range in the areas of EBPP and RTP solutions in the B2C and increasingly in the B2B environment. It will also strengthen Serrala’s offerings in connectivity and digital payment methods.
After multiple M&A activities until 2018 and forming one company out of 7 enterprises, the focus in 2019 was to bring the unified brand with its unique end-to-end offering – the Universe of Payments – to the market. Today, the Serrala transformation is a success. The company grew from a regionally strong, well-established company to a global player with one-of-a-kind offerings and double-digit growth rates. As a visionary leader, Serrala CEO Sven Lindemann has the entrepreneurial expertise to bring in talent with different backgrounds, helping to shape a new organization, acquiring and integrating 6 companies to broaden and complement the solution portfolio for the Universe of Payments.
Serrala Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Serrala applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Serrala and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified FinanceSuite for SAP, customers.
Serrala Overview
Ownership: - x
Number of Employees: 700
Functional Markets: EPM, ERP Financial, TRM, IaaS,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K480, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Serrala Key Enterprise and Cloud Applications
FinanceSuite for SAP,
Serrala Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Serrala Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Serrala Enterprise Applications Revenues By Functional Markets, $M:
Serrala Enterprise Applications Revenues By Verticals, $M:
Serrala Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Serrala Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Serrala Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Serrala Customers
No. of Serrala Customers: 2800
No. of Serrala Enterprise Applications Customers: 2800
No. of Serrala Cloud Customers: x
No. of Serrala Cloud Subscribers: x
More than 2,800 customers all over the globe trust Serrala. As an SAP Partner, Serrala supports companies worldwide with advanced technology, intelligent automation and personalized consulting. 25% of them are Fortune Global 100 and 16 are DAX 30 companies. The award-winning solutions from Serrala (e.g. Global Finance Magazine Award, Adam Smith Award, TMI Award) include projects with ThyssenKrupp, Baloise, ABB and other renowned corporations.
Serrala Market Opportunities, M&A and Geo Expansions
Serrala is shaping the future of finance with enhanced technology, innovating their solutions continuously. For their customers, Serrala combines high-end software solutions for financial process automation with future technologies to provide efficient cash visibility and secure financial processes.Serrala guides and empowers corporations on their journey to a new ecosystem of corporate payments. The comprehensive portfolio of B2B solution suites for corporates and banks is unique in the market. Serrala is the only vendor who offers fully integrated best-practice solutions for streamlining and optimizing all inbound and outbound payment processes, treasury and data and document management, all in one hand.
This includes flexible delivery models, from on-premise to cloud and hybrid solutions as well as managed automation for SAP or other ERP systems. Serrala helps corporates to build a modern, multi-connected, and scalable IT infrastructure to digitize and optimize finance processes company-wide. The goal is to make financial processes as easy as pouring water in a glass. This is why Serrala works on creating great user experience by combining technologies such as AI, ML or RPA with digital assistants. The next generation of financial software with intuitive UI with intelligent bots and assistants empowers their clients to move money simple, quick and secure. Serrala solutions are also used by banks who can use them to build a powerful payment ecosystem for their corporate clients. This way, they can offer the new end-to-end services the corporates are looking for and easily integrate into enterprise system landscapes.
Serrala Risks and Challenges
In October 2021, Serrala appointed Mike Slater as Chief Revenue Officer
The rebranding could be a challenge for Serrala future success.
Serrala Ecosystem, Partners, Resellers and SI
In 2020, Serrala partnered with Winterhawk, the leading consultancy for SAP Security, GRC, Cyber and Data Privacy solutions. The partnership with Winterhawk is another milestone to boost our network of partners globally and to provide broader solutions to our clients.
In 2019, Serrala partnered with United VARs. With this strategic step, Serrala strengthens its indirect sales channel significantly. Any of the 50+ United VARs alliance members are able to include Serrala’s FS2 SAP-embedded solutions into their offerings to provide unique benefits to their customers. Partnering with United VARs will broaden Serrala’s global presence especially focusing on new partners in LATAM and APAC.
In June 2019, the company opened a Center of Excellence in Pune, India. The office will offer solutions and services in the fields of Managed Automation, global support, and development.
Serrala is a global B2B fintech software company that empowers organizations to create a new and future-proof ecosystem of payments and move their financial processes into the digital age.
Serrala customers in both banking and corporate sector benefit from an end-to-end, user-grade digital experience of formerly mostly manual or siloed processes: Serrala and its solution suites change the corporate Universe of Payments by adding efficient cash visibility and securing financial processes with the market-leading innovation such as intelligent automation and machine learning.
Serrala is the only provider of a completely integrated portfolio of solutions suites to manage inbound and outbound payments, treasury processes, and data & document management. Today, Serrala is a global player with 600+ employees in 18 offices in Europe, North America, Asia, and the Middle East.
Serrala Cloud Infrastructure Insights
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- Serrala Public Cloud and Infrastructure (IaaS)
- Serrala Platform (PaaS)
- Serrala Application Delivery
- Serrala Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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